Fisher Interactive Network and Opanga Partner to Launch Enhanced Mobile Video Apps
January 04 2012 - 4:33PM
Marketwired
Fisher Interactive Network, part of Fisher Communications, Inc.
(NASDAQ: FSCI), today announces an agreement with Opanga Networks
Inc. to launch groundbreaking new technology that delivers
high-quality video mobile news applications to consumers. The
initial launch will be for KOMOnews.com in Seattle and Fisher will
add markets over the course of the year. Opanga's technology
radically improves mobile video playback quality for consumers,
providing truly instant on-demand access to KOMO's news video
available on Android mobile devices, without the delays and
stalling issues found with most video streaming solutions. Based in
Seattle, Opanga Networks is a technology innovator of mobile video
distribution and optimization technologies that enable consistently
high quality video -- regardless of the quality of the 3G or 4G
coverage.
"Our partnership with Opanga Networks should allow us to meet
the growing demand of our audience for high quality mobile video
without overburdening the cellular networks at peak times. The
pre-positioning of the video resident on the phone delivers a high
resolution video experience to consumers, while enabling us to
serve geo-targeted, high quality video advertising," said Randa
Minkarah, Senior Vice President of Revenue and Business Development
with Fisher Communications, Inc. "Audiences have grown weary of
poor quality mobile video and want a consistently rich experience
on demand."
Previously, content providers have been unable to reliably
deploy high-quality video content due to constraints associated
with wireless network capacity. Fisher's premium mobile video app
uses Opanga's NetRover platform to overcome pixelating and
buffering problems to give Fisher's audience instant access to
large amounts of video providing an outstanding user experience
unencumbered by video stalls or degraded signal. At the same time,
the Opanga technology is designed to deliver content to consumers
over wireless networks using only surplus capacity so that network
performance is maximized and enhanced video playback can be
delivered without any degrading impact to the wireless network.
"Media companies and wireless operators recognize the power of
mobile devices as publishing platforms, but they also understand
the impact that streaming video has on wireless network
performance," said Dave Gibbons, CEO of Opanga Networks. "Fisher is
truly an innovative media company and is leading the way for
others. They understand that media companies need to embrace
technologies that preserve the networks performance for all users
yet at the same time provide a wonderful and consistent mobile
viewing experience for their consumers. We're really thrilled to be
working with Fisher to deliver their great local content to mobile
devices."
About Fisher Interactive Network
Fisher Interactive Network, part of Fisher Communications, Inc.
(FSCI), produces award-winning news websites as well as over 120
hyperlocal neighborhood websites in five markets, earning Fisher
the 2009 Innovator of the Year award at the Borrell Local Online
Advertising Conference. Additionally, Fisher Interactive has
several websites dedicated to lifestyle and entertainment content,
including SeattlePulp.com and PortlandPulp.com.
About Opanga Networks
Opanga Networks is the leading innovator of pragmatic video
distribution solutions that leverage surplus network capacity in
real time to efficiently pre-position high-quality HD content to
any device. Opanga's NetRover™ solutions are based on its patented
adaptive bandwidth management technologies that enable a superior
playback experience without causing the network congestion or
degradation typical of other streaming video applications. NetRover
enables network operators to leverage existing network assets and
create highly efficient and scalable video delivery services that
offer an appealing viewing option for consumers. Content owners can
develop media-rich apps with exceptional industry leading HD
playback quality to protect their brand experience while doing
their part to relieve network congestion. Opanga is a privately
held company headquartered in Seattle, WA. For more information,
please visit www.opanga.com or email
smarternetworks@opanga.com.
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Contact: Jenny Kuglin Fisher Interactive Network
206-404-4201 Jenny Bingham For Opanga 619-980-4205 Email
Contact
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