Fifth Third Bank, National Association today announced the
launch of the first-ever digital version of the Fifth Third Young
Bankers Club®, its signature financial educational program for
fifth-grade students.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20210209006089/en/
Fifth Third Bank, National Association
today announced the launch of the first-ever digital version of the
Fifth Third Young Bankers Club®, its signature financial
educational program for fifth-grade students. The engaging
financial education program that helps students learn key math life
skills online at any time. Learn more at www.53.com/ybc. (Graphic:
Business Wire)
Young Bankers Club® is an engaging financial education program
that helps students learn key math life skills online at any time.
Lessons were developed to help students establish sound foundations
in money management and an appreciation for saving. Traditionally,
Young Bankers Club® lessons were taught in school classrooms, often
by Fifth Third employees serving as mentors for the program. The
new Young Bankers Club® program has been redesigned to deliver an
accommodating experience for a virtual learning environment. The
new program offers greater accessibility through multiple
platforms, including laptops, desktop computers, tablets and
Android and iOS mobile devices.
“The digital version of Young Bankers Club® offers young
students financial literacy tools inside or outside of the
classroom that teach them the financial skills they will use
throughout their lives,” said Stefanie Steward-Young, chief
corporate social responsibility officer, Fifth Third.
As a result of the pandemic, more schools around the country
have adopted eLearning solutions for both remote and in-class
learning experiences, which makes the release of the new digital
format of Young Bankers Club® timely.
The updated program incorporates greater flexibility for
teachers. In only 30-45 minutes per week during an eight-week
period, teachers can help students learn all the basics of finance
online at any time. The flexibility enables Fifth Third to deploy
the program into more schools and across its 11-state
footprint.
The new Young Bankers Club® digital format features a
comprehensive curriculum that meets national and state educational
standards for fifth-grade mathematics. Each lesson in the
eight-unit curriculum, which is presented through a game, provides
a unique, engaging approach to financial literacy that helps
students apply their knowledge gradually as they work toward more
complex scenarios. The program incorporates different facets of
banking, while clearly identifying relevant math standards within
each unit and outlining what students should know and how to use
the information.
The most innovative feature in the digital format is the
introduction of the 10-year-old character, Maximillion Money™, the
president of Young Bankers Club® and the richest kid in America.
Maximillion Money™ guides the participants and his friends on a
journey that takes them to the New York Stock Exchange, the U.S.
Mint, other financial industry landmarks and to a Fifth Third
financial center. Students discover hidden clues, win rewards and
badges, unlock avatars, level up to new adventures each week, take
weekly trivia to test their knowledge and challenge themselves to
be first on the class leaderboard.
Each lesson represents a “level,” and focuses on the following
aspects of personal finance:
• Budgeting
• Banking and Payment Methods
• Overspending and Lending to Others
• Borrowing Money
• Jobs and Income
• Saving and Investing
• Protect Your Money - Risk and Insurance
“After-School All-Stars is thrilled to partner with Fifth Third
to launch the Digital Young Bankers Club® program,” said Hayley
Blomquist, program coordinator, After-School All-Stars (ASAS),
Chicago Public Schools. “Our schools and students have benefited
greatly from the financial literacy curriculum in the past and many
instructors specifically requested to run the program again this
year. In these uncertain times, it's wonderful to have adaptive
technology to serve our students and we're excited to offer a
virtual space to engage students this Spring.”
VMG Studios developed and programmed the educational, creative,
and interactive elements of the reimagined Young Bankers Club®
program. The digital learning platform, Tovuti LMS (Learning
Management System) powers the curriculum and enables gamification,
enrollment, tracking and reporting metrics of the students who are
expected to participate in the virtual offering. Over the last 16
years, Young Bankers Club® has educated nearly 30,000 fifth graders
about finance. In its first year, the digital Young Bankers Club®
program is expected to reach 25,000 students.
“Partnering with Fifth Third Bank on this project was
incredible. Finding the synthesis and harmony between education and
play, function and design, was thrilling and unmatched in our vast
experience as a design and production company. Designing and
programming with diversity and inclusion in mind is one of our top
priorities, and the partnership with Fifth Third made those
achievements even more rewarding,” said Kelly Sparks, CEO, VMG
Studios. “Together, we managed to create a seamless and immersive
educational program that is unparalleled in the e-Learning space.
The program itself, combined with the rich metrics and insights
provided by the Tovuti platform, has made for one of the most
robust and engaging financial education tools that exist today. VMG
Studios is honored to have been a leading participant in this
endeavor.”
“Tovuti LMS is beyond thrilled to partner with Fifth Third Bank
and VMG Studios to present the new digital format of Young Bankers
Club®,” said Troy McClain, CEO of Tovuti LMS. “Fifth Third Bank has
long been known for successfully implementing innovative financial
solutions that inspire individuals to achieve financial stability.
With VMG Studios’ approach to design and Fifth Third’s commitment
to making positive changes in young people's lives, Tovuti LMS
could not be anything but honored to be a part of this great
initiative.”
Young Bankers Club® is part of Fifth Third’s Lives Improved
Through Financial Empowerment (L.I.F.E.®) program, which delivers
financial learning opportunities to people at all stages of life.
In addition to Young Bankers Club®, the L.I.F.E.® programs include:
The Fifth Third Bank Financial Empowerment Mobile — a 40-foot
vehicle that transforms into a mobile bank providing access to
products and services, free credit reports, financial education,
and financial stability resources; Finance Academy — a curriculum
that focuses on educating high school juniors about finance; and
Empower U® — a financial education program taught by Fifth
Third employees to clients and the community. Since 2004, more than
2.5 million people have been educated through these programs. To
learn more, visit www.53.com/LIFE. For more information about the
digital Young Bankers Club® program, visit www.53.com/ybc.
About Fifth Third
Fifth Third Bancorp is a diversified financial services company
headquartered in Cincinnati, Ohio and the indirect parent company
of Fifth Third Bank, National Association, a federally chartered
institution. As of Dec. 31, 2020, Fifth Third had $205 billion in
assets and operated 1,134 full-service banking centers and 2,397
ATMs with Fifth Third branding in Ohio, Kentucky, Indiana,
Michigan, Illinois, Florida, Tennessee, West Virginia, Georgia,
North Carolina and South Carolina. In total, Fifth Third provides
its customers with access to approximately 52,000 fee-free ATMs
across the United States. Fifth Third operates four main
businesses: Commercial Banking, Branch Banking, Consumer Lending
and Wealth & Asset Management. Fifth Third is among the largest
money managers in the Midwest and, as of Dec. 31, 2020, had $434
billion in assets under care, of which it managed $54 billion for
individuals, corporations and not-for-profit organizations through
its Trust and Registered Investment Advisory businesses. Investor
information and press releases can be viewed at www.53.com. Fifth
Third’s common stock is traded on the Nasdaq® Global Select Market
under the symbol “FITB.” Fifth Third Bank was established in 1858.
Deposit and Credit products are offered by Fifth Third Bank,
National Association. Member FDIC.
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version on businesswire.com: https://www.businesswire.com/news/home/20210209006089/en/
Danielle Jones (Media Relations) Danielle.Jones@53.com |
513-534-0162
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