Fifth Third Bank Adds to Financial Empowerment Resources
July 19 2019 - 12:28PM
Business Wire
Banking to Go mobile kiosk to debut at NAACP
national convention
Fifth Third will unveil its newest mobile financial empowerment
resource this month at the 110th NAACP convention in Detroit.
Banking to Go enhances the Bank’s tools in its strategy to provide
products and services that respond to the needs of low- to
moderate-income communities.
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Fifth Third will unveil its newest mobile
financial empowerment resource, Banking to Go, at the 110th NAACP
convention (Photo: Business Wire)
Byna Elliott, chief corporate community and economic development
officer at Fifth Third, said the new mobile kiosk is a way to help
improve accessibility to banking services. “Fifth Third is
committed to helping people achieve their best lives through
responsible financial solutions,” she said. “The mobile kiosk helps
us to address the community’s needs and ensure we are delivering
retail services and products in a way that is accessible to them in
areas where they live and work.”
For several years Fifth Third has used its Financial Empowerment
Mobile, better known as eBus, to serve as mobile financial
classrooms. Both the Financial Empowerment Mobile and the new
Banking to Go kiosk are equipped with computers and Wi-Fi to serve
our communities with banking services and products. Clients are
greeted by Fifth Third Bank employees and community partner
representatives when they arrive, and they are assisted with
financial education, obtaining their credit report, opening a bank
account, homebuyer and small business resources, and job search
assistance.
The eBus and Banking to Go are part of a suite of solutions
offered as part of the Fifth Third’s Lives Improved through
Financial Empowerment®, or L.I.F.E., programs, which in turn are
part of the Bank’s larger $32 billion Community Commitment.
Yolanda Parker, pastor, Open Door Church, in Cleveland, said she
and the church have enjoyed partnering with L.I.N.K.S. Community
and Family Services and with Fifth Third to bring banking solutions
to the community. “This is our third year partnering with the Fifth
Third eBus. This year, we helped to serve more than 500 residents.
Most of our residents don’t have transportation, so bringing the
Bank to them makes a huge difference,” she said. “Many residents
are interested in homeownership, money management, and overall
knowledge about bank products. We look forward to our continued
partnership with Fifth Third and experiencing the new Banking to
Go.”
In 2018, the eBus served nearly 19,500 individuals with
financial education, products and services at more than 230 events
in low- to moderate-income communities across the Bank’s
10-state-footprint. The Bank continues to partner with nonprofit
and community organizations, municipalities, financial counseling
agencies and other banking partners to identify communities where
the eBus and the Banking to Go mobile kiosk can help meet banking
accessibility needs. The Bank will partner with national
organizations such as the NAACP to provide banking services to
communities they serve.
For more information about the Banking to Go mobile kiosk please
visit: www.53.com/financial-empowerment. For more information about
the Bank’s $32 billion Community Commitment, please visit:
www.53.com/commitment.
About Fifth Third
Fifth Third Bancorp is a diversified financial services company
headquartered in Cincinnati, Ohio, and the parent company of Fifth
Third Bank, an Ohio-chartered bank. As of March 31, 2019, Fifth
Third had $168 Billion in assets and operated 1,207 full-service
banking centers and 2,559 ATMs with Fifth Third branding in Ohio,
Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West
Virginia, Georgia and North Carolina. In total, Fifth Third
provides its customers with access to approximately 52,000 fee-free
ATMs across the United States. Fifth Third operates four main
businesses: Commercial Banking, Branch Banking, Consumer Lending
and Wealth & Asset Management. Fifth Third is among the largest
money managers in the Midwest and, as of March 31, 2019, had $394
billion in assets under care, of which it managed $44 billion for
individuals, corporations and not-for-profit organizations through
its Trust and Registered Investment Advisory businesses. Investor
information and press releases can be viewed at www.53.com. Fifth
Third’s common stock is traded on the Nasdaq® Global Select Market
under the symbol “FITB.” Fifth Third Bank was established in 1858.
Deposit and Credit products are offered by Fifth Third Bank. Member
FDIC.
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Danielle Jones (Media Relations) Danielle.Jones@53.com |
513-534-0162
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