Registration Now Open to College Students Nationwide for
First-Ever LevelNext EA SPORTS FIFA 22 College National
Championship; Competition Begins April
23 for $100,000 Prize
Pool
PLANO, Texas and REDWOOD CITY, Calif., March 29, 2022 /PRNewswire/ -- LEARFIELD, a
leading media and technology services company in intercollegiate
athletics, and Electronic Arts (NASDAQ: EA), a worldwide leader in
interactive entertainment, announced the debut of EA SPORTS™
FIFA 22 within the award-winning LevelNext collegiate esports
league. Registration for the first-ever LevelNext EA SPORTS FIFA
22 College National Championship is now open to full-time
college students attending a four-year accredited university.
The five-week competition begins April
23, when college students across the country will meet on
the pitch in EA SPORTS FIFA 22, with championship
competition starting May 24. More
than 30 hours of live play will be streamed on the official Twitch
channel for LevelNext – the exclusive home for crowning all EA
national college champions. The LevelNext EA SPORTS FIFA
22 College National Championship will feature a cash
prize pool of $100,000, $50,000 of which will be awarded directly to 20
campus esports programs through a Twitter competition.
[Please CLICK HERE to Register]
"We're thrilled to add EA SPORTS FIFA 22 to our LevelNext
offerings for college students across the U.S," said Rick Barakat, executive vice president, managing
director for LEARFIELD's Media & Partnerships Group. "We
launched LevelNext with EA as our cornerstone partner in 2020, and
it has been incredibly well received by the player and college
community alike. We appreciate the partnership with EA and look
forward to incorporating EA SPORTS FIFA 22 into our
school-specific and national portfolio."
"The LevelNext EA SPORTS FIFA 22 Collegiate National
Championship provides an outlet for students around the United States to celebrate their shared
love of esports, football and EA SPORTS FIFA 22," added
Sam Turkbas, EA SPORTS FIFA
Competitive Gaming Commissioner. "LEARFIELD's LevelNext competition
gives students the exciting opportunity to represent their
university and root for their classmates in esports."
Complementing the LevelNext EA SPORTS FIFA 22
College National Championship competition will be
community-leading shoutcasters, special celebrity guests, and
influencers to enhance the college esports experience. LevelNext
social channels across Twitter, Instagram, and TikTok also will
feature interactive broadcast elements to enhance the viewer
experience with competitive updates, highlights, and player
exchanges.
College students can register for the LevelNext EA SPORTS
FIFA 22 College National Championship by April 19 (midnight
EST). There is no cost to play, with registration now open
via LevelNextEsports.com – the online home to the best in
intercollegiate esports. All national and weekly programming for
the LevelNext EA SPORTS FIFA 22 College National
Championship will be broadcast on LevelNext's official Twitch
channel.
LevelNext combines official athletic marks and promotion, high
production value broadcasts, significant cash prizes to players and
esports programs, and engaging competition to deliver excitement to
millions of college esports fans. This easy-to-follow, centralized
structure is primed to accelerate collegiate esports growth by
unifying competitive play for all college students and enabling
them to officially represent their schools to win a national
championship. Each year, LevelNext features at least one of EA's
competitive gaming franchises.
About LEARFIELD
LEARFIELD is a leading media and
technology services company in intercollegiate athletics. The
company unlocks the value of college sports for brands and fans
through an omnichannel platform with innovative content and
commerce solutions. LEARFIELD services include licensing and
multimedia sponsorship management; publishing, audio, digital and
social media; data analytics; ticketing, ticket sales, and
professional concessions expertise; branding; campus-wide business
and sponsorship development; and venue technology systems. Since
2008, it has served as title sponsor for the acclaimed LEARFIELD
Directors' Cup, supporting athletic departments across all
divisions.
EA SPORTS is a trademark of Electronic Arts Inc. FIFA
and FIFA's Official Licensed Product Logo are copyrights and/or
trademarks of FIFA.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/learfield-and-electronic-arts-to-debut-ea-sports-fifa-22-within-levelnext-college-esports-portfolio-301512326.html
SOURCE LEARFIELD