Viant Partners With Tru Optik to Bolster CTV, OTT, and Audio
April 29 2021 - 11:41AM
Business Wire
Key Integration Expands Adelphic’s Audience
Forecasting and Targeting Capabilities
Viant Technology Inc. (NASDAQ: DSP), a leading people-based
advertising software company, and Tru Optik, a TransUnion company
and definitive destination for those who buy and sell third-party
segments for audience-based targeting on Connected TV (CTV),
streaming audio and in-game advertising, today announced the
successful integration of Tru Optik’s Data Marketplace into Viant’s
Adelphic® advertising software. The Tru Optik integration expands
Adelphic’s pool of Connected TV (CTV), Over-The-Top (OTT), and
audio audience segments.
According to eMarketer, U.S. CTV advertising is forecasted to
grow to $18.3 billion, and U.S. digital audio advertising is
forecasted to grow to $6.3 billion by 2024. Marketers are
allocating significant budget to these growing channels.
“The industry continues to see accelerating growth in
CTV-related advertising,” said Jon Schulz, Chief Marketing Officer,
Viant. “We are pleased to partner with Tru Optik to provide brands
and agencies with the additional audience activation options
marketers need to run successful campaigns on hot channels like
CTV.”
“Integrating seamlessly with the Adelphic software maximizes the
value of our data, making it more actionable for audience
forecasting and targeting,” said Frans Vermeulen, Chief Operating
Officer, Tru Optik. “We are pleased to provide high-octane
audiences to Adelphic clients to power streaming media and
connected device targeting.”
About Tru Optik, a TransUnion Company
A TransUnion Company, Tru Optik’s identity resolution powers the
streaming media advertising ecosystem. Tru Optik’s patented
Household Graph™ of more than 80 million U.S. homes enables the
world’s leading brands, agencies, media companies and platforms to
engage consumers across connected media, including connected TV,
streaming audio and cloud-based gaming with scale and accuracy. Our
Data Marketplace is the definitive destination to buy and sell
third-party data that powers connected media targeting, activation
and measurement. To learn more about Tru Optik visit:
www.truoptik.com
About Viant
Viant® is a leading people-based advertising software company
that enables marketers and their agencies to centralize the
planning, buying and measurement of their advertising investments
across most channels. Viant’s self-service Demand Side Platform
(DSP), Adelphic®, is an enterprise software platform enabling
marketers to execute programmatic advertising campaigns across
Connected TV, Linear TV, mobile, desktop, audio and digital
out-of-home channels. Viant’s Identity Resolution capabilities have
linked 115 million U.S. households to more than 1 billion connected
devices and is combined with access to more than 280,000 audience
attributes from more than 70 people-based data partners. Viant is
an Advertising Age 2021 Best Places to Work award winner and the
Adelphic DSP is featured on AdExchanger’s 2021 Programmatic Power
Players list. To learn more, visit viantinc.com and adelphic.com or
follow us on Facebook, Twitter, Instagram, LinkedIn and
YouTube.
Forward-Looking Statements
This press release contains “forward-looking statements” within
the meaning of the safe harbor provisions of the U.S. Private
Securities Litigation Reform Act of 1995. Forward-looking
statements include, without limitation, any statement that may
predict, forecast, indicate or imply future results, performance or
achievements, and may contain words such as “believe,”
“anticipate,” “expect,” “estimate,” “intend,” “project,” “plan,” or
words or phrases with similar meaning. Forward-looking statements
should not be read as a guarantee of future performance or results
and will not necessarily be accurate indications of the times at,
or by, which such performance or results will be achieved.
Forward-looking statements contained in this press release relate
to, among other things, statements regarding the anticipated
industry growth and effects of software integration.
Forward-looking statements are based on current expectations,
forecasts and assumptions that involve risks and uncertainties,
including, but not limited to, economic, competitive, governmental
and technological factors outside of our control, that may cause
our business, strategy or actual results to differ materially from
the forward-looking statements. We do not intend and undertake no
obligation to update any forward-looking statements, whether as a
result of new information, future events or otherwise, except as
may be required by applicable law. Investors are referred to our
filings with the Securities and Exchange Commission, including our
Annual Report on Form 10-K, for additional information regarding
the risks and uncertainties that may cause actual results to differ
materially from those expressed in any forward-looking
statement.
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version on businesswire.com: https://www.businesswire.com/news/home/20210429005344/en/
Karen Castillo-Paff kpaff@viantinc.com (347) 920-0248
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