DraftKings Inc. (Nasdaq: DKNG) announced today it has agreed to a
deal with the National Hockey League to become an Official Sports
Betting, Daily Fantasy Sports and iGaming Partner of the league in
the United States. To complement the deal, DraftKings has also
reached an agreement with Turner Sports, including Bleacher Report,
to be the exclusive sportsbook and daily fantasy sports provider
for their coverage of the NHL®.
“The NHL has some of the most passionate fans in all of sports
and we are delighted to be working with the league once again,
while developing a rich and engaging viewership and content
experience that matches this fanbases’ enthusiasm through our deal
with Turner,” said Jason Robins, CEO, chairman and co-founder,
DraftKings. “Over the years DraftKings has become a brand
synonymous with sports, with a fan-first approach through
real-money gaming options, and we look forward to collaborating
with the NHL alongside Turner Sports and Bleacher Report to provide
hockey fans with what’s next in sports.”
As an Official Sports Betting, Daily Fantasy Sports and iGaming
Partner of the NHL, DraftKings will be granted access to NHL assets
which will enhance the DraftKings’ product experience including the
use of official marks and logos, as well as themed sweepstakes and
enhanced promotional efforts both during the regular season, NHL®
All-Star Weekend and throughout the Stanley Cup® Playoffs and
Stanley Cup® Final. DraftKings will also have the opportunity for a
variety of content integrations across the league’s digital and
linear media platforms.
“As we embark on what promises to be a thrilling 2021-22 NHL
season, our partnership with DraftKings, as well as with Turner
Sports, will provide for new and exciting experiences to deepen our
fan engagement,” said Keith Wachtel, NHL Chief Business Officer and
Senior Executive Vice President. “We’re proud to welcome back
DraftKings to the NHL family, and look forward to collaborating
together with Turner Sports – one of our valued media partners – to
develop unique and exciting content for our fans.”
Under the arrangement with Turner Sports, DraftKings will
provide sports betting information and daily fantasy content across
Turner Sports telecasts and Bleacher Report digital channels
including the B/R app. Planned integrations include DraftKings’
betting odds and daily fantasy statistics, original content,
personalized automated alerts and editorial across B/R channels
including the B/R Betting vertical, the most engaged digital sports
media brand in the sports betting industry*.
Turner Sports entered into a multimedia rights agreement with
the NHL in April bringing the Stanley Cup Final and Stanley Cup
Playoffs to TNT for the first time, with the inaugural campaign
including a 50-game regular season schedule. The agreement is
highlighted by TNT crowning a champion through its exclusive live
coverage of the Stanley Cup Final in three of the next seven years
and half of the Stanley Cup Playoffs each year (half of the
Conference Finals, along with First and Second Round games).
“Turner Sports and Bleacher Report have become the home of
innovative sports betting content and integrations across all our
channels,” said Raphael Poplock, SVP of Strategic Partnerships,
Business Development and Content Acquisitions. “Our agreement with
DraftKings expands and strengthens our relationship, allowing us to
further serve fans with the type of sports betting information,
entertainment and quick-resolving betting options that we have
pioneered.”
In an ongoing effort to create the best in real-money gaming,
fan engagement and unique experiential access, DraftKings
continually creates hospitality events around the biggest dates on
the sports calendar and offers its customers opportunities to
secure digital collectibles from some of the world’s greatest
athletes through DraftKings Marketplace. Additionally, DraftKings
is committed to creating inclusive and responsible pathways for
people to build, create, imagine, and innovate through
the DraftKings S.E.R.V.E.S. program. Responsible
gaming is a key pillar of the S.E.R.V.E.S. program and
DraftKings’ collective mission is to protect the vulnerable with
groundbreaking technology, training, resources and the support of
evidence-based research.
More information about DraftKings is available
at www.draftkings.com and fans can download the
DraftKings mobile apps via iOS and Android. To learn more
about the NHL, 2021-22 Regular Season, fans can
visit www.nhl.com.
*Based on Sprnklr Data
NHL, the NHL Shield and the word mark and image of the Stanley
Cup are registered trademarks of the National Hockey League. (C)
NHL 2021. All Rights Reserved.
About DraftKingsDraftKings Inc. is a digital
sports entertainment and gaming company created to fuel the
competitive spirit of sports fans with products that range across
daily fantasy, regulated gaming and digital media. Headquartered in
Boston, and launched in 2012 by Jason Robins, Matt Kalish and Paul
Liberman, DraftKings is the only U.S.-based vertically integrated
sports betting operator. DraftKings is a multi-channel provider of
sports betting and gaming technologies, powering sports and gaming
entertainment for operators in 17 countries. DraftKings’
Sportsbook is live with mobile and/or retail betting
operations in the United States pursuant to regulations in Arizona,
Connecticut, Colorado, Illinois, Indiana, Iowa, Michigan,
Mississippi, New Hampshire, New Jersey, New York, Oregon,
Pennsylvania, Tennessee, Virginia, West Virginia, and
Wyoming. DraftKings’ daily fantasy sports product is
available in 7 countries internationally with 15 distinct sports
categories. DraftKings is the official daily fantasy partner of the
NFL, MLB, NHL, NASCAR, PGA TOUR and UFC as well as an authorized
gaming operator of the NBA, an official sports betting partner of
the NFL, MLB and NHL an official betting operator of PGA TOUR and
the official betting operator of UFC. Launched in August 2021,
DraftKings Marketplace is a digital collectibles ecosystem designed
for mainstream accessibility that offers curated NFT drops and
supports secondary-market transactions. DraftKings also owns Vegas
Sports Information Network, Inc. (VSiN), a multi-platform broadcast
and content company.
About the NHL The National Hockey League (NHL),
founded in 1917, consists of 32 Member Clubs. Each team roster
reflects the League’s international makeup with players from more
than 20 countries represented, all vying for the most cherished and
historic trophy in professional sports – the Stanley Cup. Every
year, the NHL entertains more than 670 million fans in-arena and
through its partners on national television and radio; more than
191 million followers - league, team and player accounts combined -
across Facebook, Twitter, Instagram, Snapchat, TikTok, and YouTube;
and more than 100 million fans online at NHL.com. The League
broadcasts games in more than 160 countries and territories through
its rightsholders including ESPN, Turner Sports and NHL Network in
the U.S.; Sportsnet and TVA Sports in Canada; Viaplay in the Nordic
Region; Yandex in Russia; and CCTV and Tencent in China; and
reaches fans worldwide with games available to stream in every
country. Fans are engaged across the League’s digital assets
on mobile devices via the free NHL App; across nine social media
platforms; on SiriusXM NHL Network Radio; and on NHL.com, available
in nine languages and featuring unprecedented access to player and
team statistics as well as every regular-season and playoff game
box score dating back to the League’s inception, powered by SAP.
NHL Original Productions and NHL Studios produce compelling
original programming featuring unprecedented access to players,
coaches and League and team personnel for distribution across the
NHL’s social and digital platforms.
The NHL is committed to building healthy and vibrant communities
using the sport of hockey to celebrate fans of every race, color,
religion, national origin, gender identity, age, sexual
orientation, and socio-economic status. The NHL’s Hockey Is For
Everyone initiative reinforces that the official policy of the
sport is one of inclusion on the ice, in locker rooms, boardrooms
and stands. The NHL is expanding access and opportunity for people
of all backgrounds and abilities to play hockey, fostering more
inclusive environments and growing the game through a greater
diversity of participants. To date, the NHL has invested more than
$100 million in youth hockey and grassroots programs, with a
commitment to invest an additional $5 million for diversity and
inclusion programs over the next year.
About Turner SportsTurner Sports, a division of
WarnerMedia, is an industry leader in the delivery of premium
sports content across all platforms, widely recognized for its
expansive partnerships with the NBA, Major League Baseball, the
NCAA Division I Men’s Basketball Championship and the National
Hockey League. The Turner Sports portfolio also includes Bleacher
Report, the #1 digital destination for young sports fans driving
engagement and video views across all social platforms and the B/R
app, with premier brands including House of Highlights, B/R
Football, B/R Gridiron, B/R Kicks, B/R Betting, B/R Walk-Off, B/R
Open Ice, and B/R Gaming. Turner Sports co-manages NBA Digital –
comprised of NBA TV, NBA.com, NBA League Pass, the NBA App
and NBAGLEAGUE.com – as well as NCAA.com and
the NCAA March Madness Live suite of products. Visit the Turner
Sports online pressroom for additional press materials; follow
Turner Sports on Twitter at @TurnerSportsPR.
Media Contact
media@draftkings.com@DraftKingsNews
NHL
Brad Kleinbklein@nhl.com
Turner Sports
Brian Reinert brian.reinert@warnermedia.com or (646)
226-1709Gerry Manolatos Gerry.manolatos@warnermedia.com or (917)
406-5314
DraftKings Forward Looking StatementsCertain
statements made in this release are “forward looking statements”
within the meaning of the “safe harbor” provisions of the United
States Private Securities Litigation Reform Act of 1995. When used
in this press release, the words “estimates,” “projected,”
“expects,” “anticipates,” “forecasts,” “plans,” “intends,”
“believes,” “seeks,” “may,” “will,” “should,” “future,” “propose”
and variations of these words or similar expressions (or the
negative versions of such words or expressions) are intended to
identify forward-looking statements. These forward-looking
statements are not guarantees of future performance, conditions or
results, and involve a number of known and unknown risks,
uncertainties, assumptions and other important factors, many of
which are outside DraftKings’ control, that could cause actual
results or outcomes to differ materially from those discussed in
the forward-looking statements. For a discussion of additional
risks and uncertainties, which could cause actual results to differ
from those contained in the forward-looking statements, see
DraftKings’ Securities and Exchange Commission filings. DraftKings
does not undertake any obligation to update or revise any
forward-looking statements, whether as a result of new information,
future events or otherwise, except as required by law.
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