American Ultimate Disc League Teams Up With DraftKings for Free-to-Play Pools Integration and Exclusive Digital Content
August 30 2021 - 2:05PM
The American Ultimate Disc League (AUDL) and DraftKings Inc.
(Nasdaq: DKNG) are proud to announce that the DraftKings Friday
Game of the Week now features AUDL and is available free to viewers
on the DraftKings Dream Stream on YouTube and Twitch. This
exclusive DraftKings content features exciting AUDL match-ups each
Friday night during the 2021 regular season. As the official and
exclusive free-to-play (FTP) and sports betting provider of the
AUDL, DraftKings is featuring an FTP Pool with cash prizes for
winners. Free-to-Play participants can make free game picks each
week to win thousands in prizes all season and fans can join this
week’s FTP Pool at: sportsbook.draftkings.com/pools.
“We are thrilled to collaborate with DraftKings, the leader in
sports gaming entertainment, to introduce the exciting sport of
professional Ultimate to new fans in the US and beyond,” said Steve
Hall, AUDL CEO and Commissioner. “Our strategy to entertain and
engage new fans by combining data and gaming with our live media
content is on full display through the DraftKings’ Friday Game of
the Week, Free-to-Play Pools and other free weekly content.”
The AUDL and DraftKings collaboration will produce a weekly
segment, “Lepler’s Locks”, featuring the “Voice of the AUDL” – Evan
Lepler, which airs each Wednesday on Facebook Live. In addition,
“Lepler’s Locks” is offered on-demand on AUDL.tv. AUDL and
DraftKings have also created a digital preview show entitled “AUDL
Weekly Presented by DraftKings” that airs each Wednesday night
during the AUDL season leading into the weekend events. This show
will break down the statistics of each AUDL team and their players,
as well as highlight major storylines and matchups to watch.
“Fandom today goes well beyond mainstream sports, and the
excitement around the AUDL underscores these new engagement
possibilities,” said Ezra Kucharz, DraftKings’ Chief Business
Officer. “There is a real draw for fans to see the best ultimate
disc players in the world compete, so we’re adding yet another
interactive layer through new pools, betting and content.”
After each weekend’s play, the AUDL selects a player as the
DraftKings “King of the Game” based on the largest statistical
contribution and impact on the outcome of a game. At the end of
this 2021 season, players will vote to select one player who will
be crowned as the DraftKings “King of the Year” and will be
announced at the AUDL Championship Weekend 10, being held at Audi
Field in Washington DC on Sept 10th and 11th, 2021.
About DraftKingsDraftKings Inc. is a digital
sports entertainment and gaming company created to fuel the
competitive spirit of sports fans with products that range across
daily fantasy, regulated gaming and digital media. Headquartered in
Boston, and launched in 2012 by Jason Robins, Matt Kalish and Paul
Liberman, DraftKings is the only U.S.-based vertically integrated
sports betting operator. DraftKings is a multi-channel provider of
sports betting and gaming technologies, powering sports and gaming
entertainment for operators in 17 countries. DraftKings’ Sportsbook
is live with mobile and/or retail betting operations in the United
States pursuant to regulations in Colorado, Illinois, Indiana,
Iowa, Michigan, Mississippi, New Hampshire, New Jersey, New York,
Oregon, Pennsylvania, Tennessee, Virginia and West Virginia.
DraftKings’ daily fantasy sports product is available in 7
countries internationally with 15 distinct sports categories.
DraftKings is the official daily fantasy partner of the NFL, MLB,
NASCAR, PGA TOUR and UFC as well as an authorized gaming operator
of the NBA and MLB, an official sports betting partner of the NFL,
an official betting operator of PGA TOUR and the official betting
operator of UFC. Launched in August 2021, DraftKings Marketplace is
a digital collectibles ecosystem designed for mainstream
accessibility that offers curated NFT drops and supports
secondary-market transactions. DraftKings also owns Vegas Sports
Information Network, Inc. (VSiN), a multi-platform broadcast and
content company.
DraftKings Forward Looking Statements
Certain statements made in this release are “forward looking
statements” within the meaning of the “safe harbor” provisions of
the United States Private Securities Litigation Reform Act of 1995.
When used in this press release, the words “estimates,”
“projected,” “expects,” “anticipates,” “forecasts,” “plans,”
“intends,” “believes,” “seeks,” “may,” “will,” “should,” “future,”
“propose” and variations of these words or similar expressions (or
the negative versions of such words or expressions) are intended to
identify forward-looking statements. These forward-looking
statements are not guarantees of future performance, conditions or
results, and involve a number of known and unknown risks,
uncertainties, assumptions and other important factors, many of
which are outside DraftKings’ control, that could cause actual
results or outcomes to differ materially from those discussed in
the forward-looking statements. For a discussion of additional
risks and uncertainties, which could cause actual results to differ
from those contained in the forward-looking statements, see
DraftKings’ Securities and Exchange Commission filings. DraftKings
does not undertake any obligation to update or revise any
forward-looking statements, whether as a result of new information,
future events or otherwise, except as required by law.
About AUDL and Professional Ultimate The
American Ultimate Disc League (AUDL) was founded in 2012 to
introduce and showcase our talented athletes and precision play to
a global audience. Ultimate is a fast, flowing and highly athletic
low-contact sport that is played by advancing a disc down a field
to score by passing into the end zone. Players cannot run with the
disc and play continues until one team scores.
With pinpoint passing and the unique flight of the disc, each
game generates many exciting catches and defensive plays that
frequently appear on ESPN’s Sports Center Top 10, Fox Sports,
Bleacher Report and other leading sports shows.
The league has 22 teams playing in the US and Canada. Each team
competes in a 12-game regular season schedule, with top teams
entering a playoff round and divisional winners advancing to a
final four style Championship Weekend. Our audience enjoys our
exciting, affordable, family friendly events, devour our highlights
and video features on social media and watch our full-length games
on TV or streamed online. www.theaudl.com
Media Contact
scaro@meritmile.com
media@draftkings.com@DraftKingsNews
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