Discovery Selects Magnite to Strengthen DTC Advertising Proposition for Streaming Services in the UK, Japan and India
September 29 2020 - 02:30AM
Business Wire
Magnite (NASDAQ: MGNI), the world’s largest independent
omnichannel sell-side advertising platform, today announced its
expanded relationship with Discovery in support of its leading real
life entertainment streaming service, dplay platform, to maximise
programmatic advertising capabilities.
Magnite’s platform provides Discovery with control and
efficiency for ad podding, inventory hierarchy, targeting, and
real-time reporting. Magnite will also develop custom solutions to
support Discovery’s unique product range and roadmap, as well as
auction capabilities, like bidding, in a private environment. This
will result in more choice and control in the hands of advertisers
and gives audiences the best viewing experience possible.
Discovery will also benefit from Magnite’s real-time, sub second
data feeds and rich activity reports, allowing for comprehensive
diagnostics and measurement across the entirety of Discovery’s
inventory. Using the power of programmatic, this collaboration will
help Discovery bring its inventory to a greater number of
advertisers who are looking to reach highly engaged audiences in
premium, brand-safe content environments on any screen size.
Alex Hodge, Director of Ad Sales & Programmatic, of
Discovery commented – “Magnite’s expertise with CTV will enable us
to strengthen our DTC monetisation strategy, including our
targeting, measurement and reporting capabilities - plus much more.
As streaming and CTV take more of a centre stage, we look forward
to expanding our partnership with them; particularly as we roll-out
new DTC services and seek to connect more advertisers with our
highly engaged audiences.”
James Brown, Head of International at Magnite stated –
“Discovery is one of the leading publishers in our industry and
we’ve enjoyed a long and successful relationship working together.
That relationship enters an exciting new chapter now that we’re
working with dplay in the UK, Japan and India. Being able to help
maximise their capabilities with our detailed data and analyses has
been an absolute pleasure. We have built a successful and
productive working relationship with the team, which continues to
develop, and we are eager to continue bringing in consistent,
positive results with them.”
About Magnite
We’re Magnite (NASDAQ: MGNI), the world’s largest independent
sell-side advertising platform that combines Rubicon Project’s
programmatic expertise with Telaria’s leadership in CTV. Publishers
use our technology to monetize their content across all screens and
formats—including desktop, mobile, audio and CTV. And the world's
leading agencies and brands trust our platform to access
brand-safe, high-quality ad inventory and execute billions of
advertising transactions each month. Anchored in sunny Los Angeles,
bustling New York City, historic London, and down under in Sydney,
Magnite has offices across North America, EMEA, LATAM and APAC.
About Discovery
Discovery, Inc. (Nasdaq: DISCA, DISCB, DISCK) is a global leader
in real life entertainment, serving a passionate audience of
superfans around the world with content that inspires, informs and
entertains. Discovery delivers over 8,000 hours of original
programming each year and has category leadership across deeply
loved content genres around the world. Available in 220 countries
and territories and nearly 50 languages, Discovery is a platform
innovator, reaching viewers on all screens, including TV Everywhere
products such as the GO portfolio of apps; direct-to-consumer
streaming services such as Eurosport Player and MotorTrend
OnDemand; digital-first and social content from Group Nine Media
and a strategic alliance with PGA TOUR to create the international
home of golf. Discovery’s portfolio of premium brands includes
Discovery Channel, HGTV, Food Network, TLC, Investigation
Discovery, Travel Channel, MotorTrend, Animal Planet, and Science
Channel, as well as OWN: Oprah Winfrey Network in the U.S.,
Discovery Kids in Latin America, and Eurosport, the leading
provider of locally relevant, premium sports and Home of the
Olympic Games across Europe. For more information, please visit
https://corporate.discovery.com and follow @DiscoveryIncTV across
social platforms.
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version on businesswire.com: https://www.businesswire.com/news/home/20200928005726/en/
For more information, quotes or interview requests,
contact:
Charlstie Veith: cveith@magnite.com / + 1 516 300 3569
Angela Acquaye: angela.acquaye@withpr.com / +44 7939 135 937 for
the UK
Pru Quinlan: pru@einsteinz.com.au / T: (02) 8905 0995 | M: 0405
100 585
Christabel Smith: christabel_smith@discovery.com / +44 7584 509
426
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