MIAMI, Oct. 3, 2019 /PRNewswire/ -- Hemisphere
Media Group, Inc. (NASDAQ: HMTV) ("Hemisphere" or the "Company"),
the only publicly traded pure-play U.S. media company targeting the
high growth U.S. Hispanic and Latin American markets with leading
broadcast and cable television and digital content platforms, today
announced that Canal 1, one of three national broadcast networks in
Colombia, has entered into a
content and commercial partnership deal with the leader in
real-life entertainment, in which some of Discovery's most popular
programs will air on Canal 1 during select dayparts throughout the
Beginning on Monday, October 7th,
Colombian audiences will get to enjoy new programming on Canal 1
featuring some real-life programming over-the-air, marking the
first time Discovery programming will be available on broadcast
television in Colombia. The new
programming block, dubbed 'Zona Discovery,' will air Monday through
Friday from 12:30pm to 2pm and will
feature popular shows like "The Medium" from TLC, and "My 600-lb
Life," from Discovery. On October 19,
the block will expand to weekends, when Canal 1 will premiere the
highly popular Investigation Discovery shows "Web of Lies" and
"Your Worst Nightmare" from 2pm to 4pm on
Saturdays and Sundays.
"We are thrilled to bring these highly captivating shows from
the global entertainment powerhouse Discovery to a large audience
beyond the reach of Pay-TV alone. We will also bring the superior
insights of Discovery's powerful analytical tools to help clients
sell effectively to even more of the Colombian market," said Canal
1 President Ramiro Avendaño. "We
look forward to combining our talent and strengths to better serve
advertisers and viewers alike."
Discovery will oversee advertising sales for 'Zona Discovery'
using their proprietary ad tool Discovery Beyond, which matches
brands with their target audiences using artificial intelligence.
The tool measures linear performance, social media and digital
activity of a brand during that brand's campaign and optimizes
performance to increase conversion.
"We are very pleased with this partnership, as it highlights the
great value of our pay-tv content and will allow us to delight the
audience of Canal 1 with a sample of our real-life stories," said
Carolina Angarita Barrientos,
general manager of Discovery Colombia. "This is also incredibly
exciting news for our local ad partners, as it will enable us to
leverage our state-of-the-art technology and Canal 1's reach,
connecting advertisers in Colombia
in an innovative and efficient way."
Founded in 1954, Canal 1 is Colombia's first national television channel.
In August of 2017, Canal 1 launched a fully rebranded network,
featuring a new programming strategy that includes 8 hours of live
programming per weekday, a fresh and new on-air look, and a
talented new executive team. In the past two years, Canal 1 has
quadrupled its sign-on to sign-off share of broadcast viewing,
capturing more than a 10% audience share, according to Ibope. At
certain times the broadcaster has reached up to a 28% audience
share and is consistently capturing approximately 20% share every
evening with their hit original reality show competition,
"This is the most innovative partnership the media market has
ever seen and allows us to present a compelling offering in the
broadcast, cable and digital space," said Alina Arango, Canal 1's ad sales manager. "We
look forward to bringing better measurement technology to Colombian
brands, allowing them to reach their most coveted customers
efficiently, at scale, and in the highest-quality content."
Canal 1 is owned in partnership by Hemisphere Media Group with
leading Colombian content producers Radio Television Interamericana
S.A. ("RTI"), Compania de Medios de Informacion S.A.S ("CMI") and
NTC Nacional de Television y Communicaciones S.A. ("NTC").
About Hemisphere Media Group, Inc.: Hemisphere Media
Group, Inc. (HMTV) is the only publicly traded pure-play U.S. media
company targeting the high-growth U.S. Hispanic and Latin American
markets with leading television and digital content platforms.
Headquartered in Miami, Florida,
Hemisphere owns and operates five leading U.S. Hispanic cable
networks, two Latin American cable networks, the leading broadcast
television network in Puerto Rico,
and has ownership interests in a leading broadcast television
network in Colombia, a
Spanish-language content distribution company, and a
Spanish-language OTT service in the U.S.
About Discovery: Discovery, Inc. (Nasdaq: DISCA, DISCB,
DISCK) is a global leader in real life entertainment, serving a
passionate audience of superfans around the world with content that
inspires, informs and entertains. Discovery delivers over 8,000
hours of original programming each year and has category leadership
across deeply loved content genres around the world. Available in
220 countries and territories and 50 languages, Discovery is a
platform innovator, reaching viewers on all screens, including TV
Everywhere products such as the GO portfolio of apps and Discovery
Kids Play; direct-to-consumer streaming services such as Eurosport
Player and Motor Trend OnDemand; and digital-first and social
content from Group Nine Media. Discovery's portfolio of premium
brands includes Discovery Channel, HGTV, Food Network, TLC,
Investigation Discovery, Travel Channel, Turbo/Velocity, Animal
Planet, and Science Channel, as well as OWN: Oprah Winfrey Network
in the U.S., Discovery Kids in Latin
America, and Eurosport, the leading provider of locally
relevant, premium sports and Home of the Olympic Games across
Europe. For more information,
please visit www.corporate.discovery.com and follow
@DiscoveryIncTV across social platforms.
Edelman Financial Communications for Hemisphere Media Group
SOURCE Hemisphere Media Group, Inc.