AUSTIN, Texas and LOS ANGELES, July 29,
2021 /PRNewswire/ -- Digital Turbine, Inc. (Nasdaq: APPS)
and TikTok, Inc. announced a comprehensive expansion of its app
distribution partnership today. Digital Turbine is to be the
preferred distributor for TikTok on mobile device preload inventory
in North America, expanding its
current Latin America partnership.
Under this new mutual agreement, TikTok will manage their mobile
preloads through Digital Turbine's platform, with TikTok becoming
the preferred short-form video platform preloaded on Digital
Turbine inventory. Digital Turbine is the largest global on-device
media platform with key partnerships in the US including Verizon,
AT&T, Tracfone and Cricket and in Latin America with partners such as
Telefónica, América Móvil, and Millicom.
Digital Turbine is to be the preferred distributor for TikTok on
mobile device preload inventory in North
"We've worked with Digital Turbine for more than two years, and
have seen tremendous success," said Mike
Gubman, Head of Distribution, North America at TikTok. He continued, "Having
a single point of contact for app distribution will accelerate our
growth and simplify management, reporting and optimization of
spend. We're excited to take this next step in our Digital Turbine
"TikTok is the trailblazer in short-form mobile video," said
Bill Stone, CEO of Digital Turbine.
"We're pleased to extend our partnership, further accelerating
their growth and building upon our success in LATAM to the
US. Our platform allows large global companies like TikTok
unmatched global distribution. This efficiency is extremely
difficult for any publisher to duplicate by negotiating and
managing multiple individual carrier and OEM relationships."
About Digital Turbine
Digital Turbine is the leading independent mobile growth
platform and levels up the landscape for advertisers, publishers,
carriers and OEMS. By integrating a full ad stack with
proprietary technology built into devices by wireless operators and
OEMs, Digital Turbine supercharges advertising and monetization.
The company is headquartered in Austin,
Texas, with global offices in New
York, Los Angeles,
San Francisco, London, Berlin, Singapore, Tel
Aviv and other cities serving top agency, app developer and
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SOURCE Digital Turbine, Inc.