AUSTIN, Texas, May 2, 2019 /PRNewswire/ -- Digital Turbine,
Inc. (Nasdaq: APPS), the #1 mobile platform connecting operators
and OEMs with mobile advertisers, today announced it is partnering
with leading attribution and analytics companies to accelerate the
expansion of SingleTap capabilities by leveraging the scale of
existing integrations with application providers. Partners
including AppsFlyer, Branch, Kochava, and Singular represent
approximately 85% of the top global applications market.
Digital Turbine's SingleTap solution streamlines the app install
process by enabling app delivery from any mobile ad in just one
tap. SingleTap is currently enabled on more than 150M Android devices globally, including nearly
50% of all Android smartphones in the U.S. SingleTap to date is
delivering up to 200% lift in click-to-install conversion rates for
advertisers and application providers.
"As the largest and most robust mobile measurement platform on
the globe we are excited to integrate the AppsFlyer platform with
Digital Turbine's SingleTap Installs solution," said Ben Roodman, Director of Partnerships at
AppsFlyer. "We have already seen early success with a number of our
application partners and are excited to expand SingleTap across
many more apps."
"Improving the customer experience and more accurate attribution
have always been the key values of Branch's platform," said
Eric Stein, EVP and GM of
Partnerships at Branch. "Our app partners can now receive even more
value through frictionless app installs powered by Digital
Turbine's SingleTap solution, driving their users from an ad
directly to the right page of their app without going through the
standard download process. Simply put, the power of SingleTap
combined with the power of Branch is driving the world's best app
experiences."
"We are extremely excited to work with AppsFlyer, Branch,
Kochava, and Singular to deliver a better and simplified end-user
experience. SingleTap delivers improved conversions for advertisers
and creates new revenue streams for our Operator and OEM partners,"
said Bill Stone, CEO of Digital
Turbine. "Our vision to expand Single-Tap capabilities for any
application a consumer wants to download, on any Android device,
anywhere on the planet, is being accelerated through these
strategic partnerships."
For additional information on SingleTap Installs click
here.
About Digital Turbine
Digital Turbine works at the convergence of media and mobile
communications, connecting top mobile operators, OEMs and
publishers with app developers and advertisers worldwide. Its
comprehensive Mobile Delivery Platform powers
frictionless user acquisition and engagement, operational
efficiency and monetization opportunities. Digital Turbine's
technology platform has been adopted by more than 30 mobile
operators and OEMs worldwide and has delivered more than one
billion app preloads for tens of thousands advertising campaigns.
The company is headquartered in Austin, Texas, with global offices
in Durham, Mumbai, San
Francisco, Singapore and Tel Aviv.
About AppsFlyer
AppsFlyer's technology is found on 98 percent of the world's
smartphones, making it the global leader in mobile attribution and
marketing analytics. Data-driven marketers trust AppsFlyer for
independent measurement solutions and innovative tools to grow and
protect their mobile business. AppsFlyer's platform processes
billions of mobile actions every day, empowering app marketers and
developers to maximize the return on their marketing investments.
With Facebook, Google, Twitter, Pinterest, Snap Inc., Tencent and 4,000+ other integrated partners, and
clients including HBO, Waze, Alibaba, Skyscanner, Activision and
12,000+ leading brands worldwide, AppsFlyer has 15 global offices
to support marketers everywhere. To learn more, visit
www.appsflyer.com.
About Branch
Branch provides the leading cross-platform linking and
attribution platform, offering solutions that unify user experience
and measurement across devices and channels. Branch powers mobile
links and cross-platform measurement to more than 3 billion monthly
users across the globe, and is a trusted cross-platform marketing,
engagement and measurement solution for over 50,000 apps —
including Reddit, Buzzfeed, Twitch, Groupon, and many more.
Follow Digital
Turbine:
Twitter: https://twitter.com/DigitalTurbine
Facebook: https://www.facebook.com/DigitalTurbineInc
LinkedIn: https://www.linkedin.com/company/digital-turbine?trk=tyah&trkInfo=tas:digital+tur
Digital Turbine Investor Relations
Contact:
Brian
Bartholomew
brian.bartholomew@digitalturbine.com
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SOURCE Digital Turbine, Inc.