BEAVERTON, Ore. and
NEW ORLEANS, May 6, 2019 /PRNewswire/ -- Digimarc Corporation
(NASDAQ: DMRC), inventor of the Intuitive Computing Platform (ICP™)
featuring Digimarc Barcode, has introduced a comprehensive Digimarc
Quality Management System (QMS) to assess quality and data
validation of Digimarc Barcode throughout the print production
workflow.
Announced at INFOFLEX 2019, the premier trade show for
flexographic printing technologies, the system includes
quality control software, online training resources and technical
specifications that enable printers to assure clients that
product packaging featuring Digimarc Barcode will scan accurately
with retail barcode scanners. The quality management system
makes it fast and easy for premedia agencies and printers to get
educated about Digimarc Barcode, and to assess and assure its
successful performance.
Digimarc Verify Software
The core of the QMS is
Digimarc Verify - Desktop software for macOS and Windows-based PCs.
The latest version of Digimarc Verify - Desktop produces a report
with validation points, which are a series of color-coded markers
that clearly indicate the presence and location of Digimarc Barcode
within color separations for enhanced packaging artwork. The new
feature increases the accuracy of the free Digimarc Verify - Mobile
app (iOS/Android), a required tool for quick spot checks on
press to ensure there is not a data mismatch in a printed project.
Validation points guide press operators to focus a smartphone
camera on contract proofs and print samples to confirm that the
encoded data – including Global Trade Item Numbers (GTINs) – match
as expected with both Digimarc Barcode and traditional UPC or EAN
barcodes.
"Digimarc Verify software, along with the Verify mobile app,
provides a means to seamlessly integrate data validation checks
into both the premedia and packaging print processes to ensure that
we—and the printers we serve—deliver connected packaging containing
the correct information for consumer brands," said Guneri Tugcu, print product manager at Schawk
Julich Team Germany, a leading premedia services provider and SGK
Group company. "It's crucial that we get every job right, and
Digimarc software is simple to use and saves us time."
A Commitment to Quality
These tools represent the
latest in a series of infrastructure improvements by Digimarc over
the past year, adding more quality assurance tools to its
multisided platform for automatic identification of
digitally-enhanced media and objects.
The Digimarc QMS is not limited to tools for data validation on
press. Digimarc Verify also offers powerful features for premedia
agencies during the print file preparation, or "preflight,"
process, including Digimarc Verify – Workflows a scripted
application built specifically for Esko packaging workflows.
"By using the Digimarc Quality Management System, print industry
professionals can ensure the accuracy and performance of Digimarc
Barcode for connected product packaging," said Scott Wilcox, vice president of client services
at Digimarc and a premedia industry veteran. "Digimarc Verify
software makes quality control fast and easy for press operators,
enabling them to know with certainty that the job was produced
correctly."
Training & Technical Specifications
Digimarc
provides the Center of Digimarc Education (CODE), a free online
learning system featuring an interactive curriculum about working
with Digimarc Barcode. The web-based courses, videos and materials
outline file preparation best practices and quality control
considerations for print production. These training resources
benefit premedia agencies and printers by offering fast,
five-minute online courses that optimize the time dedicated to
continuing education. CODE also helps printers and premedia
agencies quickly educate sales and technical support teams before
engaging clients, and simplifies access to Digimarc support
documents in a single online source.
Additionally, Digimarc has developed a set of technical
specifications and application guidelines detailing important
Digimarc Barcode parameters and best practices for high
performance. The specifications and guidelines enable companies
using Digimarc Barcode to quickly understand the requirements for
producing high quality Digimarc-enhanced packaging.
Commercial print industry professionals may access Digimarc
Verify - Desktop software at digimarc.com/quality, download the
free Digimarc Verify - Mobile app at digimarc.com/verify and access
free courses at code.digimarc.com. Detailed information about
printing with Digimarc Barcode is available at
digimarc.com/printers.
About Digimarc
Digimarc Corporation (NASDAQ: DMRC) is
a pioneer in the automatic identification of everyday objects such
as product packaging and virtually any media, including print,
images and audio. Based on the patented Intuitive Computing
Platform (ICP™), Digimarc provides innovative and comprehensive
automatic recognition technologies to simplify search, and
transform information discovery through unparalleled reliability,
efficiency and security. Digimarc has a global patent
portfolio, which includes over 1,100 granted and pending patents.
These innovations include state-of-the-art identification
technology, Digimarc Barcode, as well as Digimarc
Discover® software for barcode scanning, image
recognition, as layers of its ground-breaking Intuitive Computing
Platform. Digimarc is based in Beaverton, Oregon. Its Platform is used by
major retailers and consumer brands, global banks, U.S. states,
film companies and professional sports franchises, among others.
Visit digimarc.com and follow us @digimarc to learn more
about The Barcode of Everything®.
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SOURCE Digimarc Corporation