Includes interactive retail applications featuring Digimarc
Barcode
BEAVERTON, Oregon, Nov. 5, 2019 /PRNewswire/ -- Today, Digimarc
Corporation (NASDAQ: DMRC) announced that several applications of
its Platform are featured in the newly designed Microsoft Industry
Experience Center (IEC) in Redmond,
Washington, and the Microsoft Technology Center (MTC) in
Munich, Germany, recently reopened
for enterprise customers. Both locations showcase the Digimarc
Platform in the retail section of the exhibit, featuring Digimarc
Barcode for Packaging and Thermal Labels and Digimarc scanning
software integrated into Microsoft Windows 10. The two companies
have a history of working together to improve retailer operational
efficiency and increase consumer engagement with products, and now
the partnership is on full, immersive display at Microsoft's
regional headquarters.
Microsoft's IEC and MTC showcase Digimarc Platform-based
solutions that deliver easier checkout, consumer engagement,
inventory management, manufacturing quality control and an overall
streamlined package journey though the retail supply chain. The
heart of the Platform is Digimarc Barcode, a visually imperceptible
data carrier that can be read by smartphones, point-of-sale
scanners and other devices enabled with Digimarc Discover
software.
"I'm pleased to have Digimarc on board for another exciting
showcase on display in the retail and consumer goods area of our
Microsoft Technology Center in Munich," said Xenia
Giese, Industry Solution Executive Retail & Consumer
Goods (Microsoft Deutschland GmbH). "The Digimarc Platform strikes
a chord with the retail and consumer brands Industry, as the
solutions it enables support the growth of efficiencies at checkout
and in supply chain management."
Digimarc demos at the Microsoft IEC in Redmond include:
- Connected Coffee: Digimarc Barcode-enabled coffee cups,
or "connected cups," track a drink order and process fulfillment
time, as well as provide customers additional content without the
risk of a damaged thermal label from spillage.
- Shelf-Edge Tags: Shelf-edge tags that incorporate
Digimarc Barcode and enable a direct connection to shoppers at the
point of decision. Developed with Vestcom, the industry leader in
data-integrated shelf-edge solutions for retailers and consumer
brands, the demonstration is an integration of Vestcom's @shelf
product and Digimarc Barcode. Once shoppers scan the tag with their
smartphones, they receive relevant content, such as personalized
pricing, promotional offers and recipes to drive engagement and
purchase. Store associates can also use mobile devices for improved
inventory management, as well as to employ robots to scan shelves
for planogram compliance, saving time and freeing up associates to
help customers on the floor.
- Flexible Pricing for Fresh Food: Digimarc Barcode for
Thermal Labels provides retailers with dynamic pricing abilities on
soon-to-be-expired fresh foods. With this capability, a grocery
retailer can offer a progression of discounts on expiring foods
instead of discarding them as waste and inventory shrink. Store
associates scan Digimarc Barcode on thermal labels to see when the
product will be expiring to adjust prices on-the-go, while the
shopper can check expiration dates and other useful information by
scanning the label with the retailer's app, Digimarc Discover, and
other partner applications.
"The inclusion of the Digimarc Platform in Microsoft's
experience centers is a testament of our strong Microsoft
partnership and the growing value and maturity of our products,"
said Heidi Dethloff, vice president
of marketing, Digimarc. "Retailers are seeking more operational
efficiency and less friction for their shoppers. And the retail
applications of the Digimarc Platform can help them address these
goals. Visitors will find interactive displays that showcase the
full capabilities of Digimarc in a variety of retail settings."
The Digimarc Platform enables an ecosystem of connected devices,
such as smartphones, retail barcode scanners and machine vision
systems to easily identify content of all kinds, based on GS1
standard data or proprietary information. Digimarc is working with
leading retailers and consumer products companies to improve retail
store operations and consumer engagement.
Learn more about how the Digimarc Platform benefits
retailers.
About Digimarc
Digimarc Corporation (NASDAQ: DMRC) is
a pioneer in the automatic identification of everyday objects such
as product packaging and virtually any media, including print,
images and audio. The Digimarc Platform provides innovative and
comprehensive automatic recognition technologies to simplify
search, and transform information discovery through unparalleled
reliability, efficiency and security. Digimarc has a global patent
portfolio, which includes over 1,100 granted and pending patents.
These innovations include state-of-the-art identification
technology, Digimarc Barcode, as well as Digimarc Discover®
software for barcode scanning, image recognition, as layers of its
ground-breaking Platform. Digimarc is based in Beaverton, Oregon. The Digimarc Platform
enables applications that benefit retailers and consumer brands,
national and state government agencies, media and entertainment
industries, and others. Visit digimarc.com and follow us @digimarc
to learn more about The Barcode of Everything®.
About Microsoft Industry Experience Center
The
Industry Experience Center (IEC) empowers customers to envision the
art of the possible for their own digital transformation journey
with Microsoft as their industry advisor and digital partner. The
IEC provides a differentiated executive touchpoint that illustrates
thought leadership and industry innovation through immersive
experiences and storytelling. The center highlights cutting-edge
technologies, innovative solutions and powerful demonstrations that
showcase how customers and partners are working with Microsoft to
disrupt their industry and to bring digital transformation to life.
IEC engagements help spark creative ideas, inspired conversations
and new opportunities to unlock insights and drive innovation. The
IEC enables partners to showcase joint solutions driving digital
transformation that we've partnered on together. The center
generates broad visibility to a diverse range of customers and
allows them to engage direction with partner solutions. Many
experiences at the IEC scale to Microsoft's technology centers
(MTC) and experience centers (EC) worldwide for further global
exposure.
About Vestcom
Little Rock,
Ark.-based Vestcom is the leading provider of customized
shelf-edge communications and specialized marketing services for
the retail industry—delivering proven results and influencing
shopper behavior at the point-of-decision for the nation's top
retailers and their suppliers, processing more than two billion
price/promotion updates weekly through its production facilities
located across the United States.
Vestcom's services benefit retail clients by reducing total cost of
ownership, increasing retail sales and coordinating in-store
execution with retailers and their brand partners. For more
information about Vestcom visit www.vestcom.com.
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