BEAVERTON, Ore., May 29, 2019 /CNW/ -- Digimarc Corporation
(NASDAQ: DMRC), inventor of the Intuitive Computing Platform
(ICP™), has recently completed its participation in Pioneer Project
HolyGrail initiated by the Ellen MacArthur Foundation's New
Plastics Economy. Digimarc Barcode was shown in testing to overcome
many current limitations in plastic sorting technology, making it
easier to accurately identify plastics that qualify for recycling
and prevent their unnecessary disposal into landfills or
incinerators.
Pioneer Project HolyGrail was a three-year initiative and
full-value chain collaboration project led by Procter & Gamble
with 29 participating partners, including consumer brands L'Oreal,
Danone, Nestlé, PepsiCo, Henkel and retailer Carrefour. In a
published report, the tests show that Digimarc Barcode, by turning
plastic containers into "intelligent objects," could accomplish
sorting techniques that have been impossible for the industry to
achieve. By accurately distinguishing between food-grade versus
non-food grade containers, Digimarc Barcode addresses one of the
industry's greatest unmet challenges to date, and could have a
major impact on developments in recycling in the near future. In
addition, it identifies flexible packaging, carbon-black packaging,
the composition of plastic types in multi-layers and detects the
proper separation and sorting of full-body shrink-sleeved
containers.
Digimarc Barcode provides a unique, scannable 3D identity when
applied in plastic substrates. The dataset carried by the code can
convey a wide range of attributes, including the waste item's
manufacturer, product SKU, and manufacturing facility. Digimarc
Barcode automatically instructs sorting mechanisms to separate the
plastic waste for higher quality and quantity of recyclable
materials, helping to ensure that manufacturers can meet their
public commitments for use of recycled content and to comply with
government mandates. The scanning capability can also be
retrofitted into existing sorting facilities upon
commercialization.
Digimarc Barcode can also be applied to shrink sleeves and paper
labels providing opportunities for increasing the likelihood of
identification and the amount of data that can be obtained. The
multiple layer enhancement supports many other efficiencies in
manufacturing, supply chain, retail operations and consumer
engagement. Digimarc Barcode can provide a broader role in the
Circular Economy, for instance, allowing environmentally-conscious
consumers to scan products with smartphones to learn how to
properly separate plastic objects in conformity with their curbside
waste service provider.
"Digimarc Barcode is unique because it creates 'intelligent
objects' that provide 'hyper sorting' in recycling facilities,"
said Larry Logan, Chief Evangelist,
Digimarc. "The HolyGrail test results demonstrate a viable path
towards much greater plastics recycling, leading to reduced waste,
and validates our engagement with the Ellen MacArthur
Foundation's New Plastics Economy Global Commitment. It's
gratifying to see how these capabilities can be readily applied for
social good in support of a Circular Economy for plastics."
The Global Commitment aims to build a Circular Economy for
plastics by bringing together key stakeholders to rethink and
redesign the future of plastics, which Digimarc signed in
April 2019. Larry Logan will be
presenting the company's approach to plastics recycling and how it
can help reduce plastic waste in oceans and landfills at two
upcoming conferences – June 4 at
10:20am EDT at the Active &
Intelligent Packaging Summit Americas in Jersey City, New Jersey, and on June 18 at 11:50am
CEST he will be co-presenting with Procter & Gamble's
Gian de Belder at Plastics Recycling
Technology in Dusseldorf,
Germany.
Watch a brief video featuring Gian
de Belder, Project Leader, Pioneer Project HolyGrail.
About Digimarc
Digimarc Corporation (NASDAQ: DMRC) is
a pioneer in the automatic identification of everyday objects such
as product packaging and virtually any media, including print,
images and audio. Based on the patented Intuitive Computing
Platform (ICP™), Digimarc provides innovative and comprehensive
automatic recognition technologies to simplify search, and
transform information discovery through unparalleled reliability,
efficiency and security. Digimarc has a global patent
portfolio, which includes over 1,100 granted and pending patents.
These innovations include state-of-the-art identification
technology, Digimarc Barcode, as well as Digimarc
Discover® software for barcode scanning, image
recognition, as layers of its ground-breaking Intuitive Computing
Platform. Digimarc is based in Beaverton, Oregon. Its Platform is used by
major retailers and consumer brands, global banks, U.S. states,
film companies and professional sports franchises, among others.
Visit digimarc.com and follow us @digimarc to learn more
about The Barcode of Everything®.
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SOURCE Digimarc Corporation