Dollar Financial Corp Bolsters Global Management Team with Hiring of Senior Vice President of eCommerce

Dollar Financial Corp (NASDAQ:DLLR), a leading international diversified financial services company primarily serving unbanked and under-banked consumers for over 30 years, announced the appointment of Carole Cross as Senior Vice President of eCommerce. Prior to joining Dollar Financial, Ms. Cross was employed by Armstrong World Industries as the General Manager of eMarketing and prior to that was employed as the eChannel Director for IKON Office Solutions. Ms. Cross was responsible for developing the internet business at IKON from a start-up situation to a significant contributor of IKON’s revenues and sales strategy. Previous to IKON, Ms. Cross was employed by Dell Computer Corporation as the Online Marketing and Alliance Senior Manager responsible for implementing online commerce solutions.

Commenting on the announcement, Jeff Weiss, the Company’s Chairman and Chief Executive Officer, stated, “I am very pleased that Carole Cross has joined our senior management team. Her knowledge and expertise will be invaluable with respect to leveraging new technologies in the deployment of our many products and services through existing and yet evolving e-channel strategies. We have already deployed an internet sales platform in three of the six countries we currently operate in. It is our intention to be the leading provider of financial services to unbanked and under-banked consumers around the world and to deliver these services through whatever means are most preferred and convenient to our customers.”

About Dollar Financial Corp

Dollar Financial Corp is a leading diversified international financial services company primarily serving unbanked and under-banked consumers for nearly 30 years. Its customers are typically service sector individuals who require basic financial services but, for reasons of convenience and accessibility, purchase some or all of their financial services from the Company rather than from banks and other financial institutions. To meet the needs of these customers, the Company provides a range of consumer financial products and services primarily consisting of check cashing, short-term consumer loans, automobile loans and services, pawn lending, Western Union money order and money transfer products, currency exchange, gold buying, reloadable VISA® and MasterCard® branded debit cards, electronic tax filing, and bill payment services.

At March 31, 2010, the Company’s global store network consisted of 1,178 stores, including 1,054 company-operated financial services stores and 124 franchised and agent locations in the United States, Canada, United Kingdom, Republic of Ireland, and Poland. The financial services store network is the largest network of its kind in each of Canada and the United Kingdom, and in the United States maintains a strong presence in states with favorable regulations. The Company’s customers, many of whom receive income on an irregular basis or from multiple employers, are drawn to the convenient neighborhood locations, extended operating hours and high-quality customer service. Additionally, the Company operates an on-line international lending platform whereby customers can obtain short-term loans over the internet. The Company’s financial products and services, principally check cashing, money transfer, pawn lending, gold purchasing, and short-term consumer loan programs, provide immediate access to cash for living expenses or other needs. For more information, please visit the Company's website at www.dfg.com.

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