SHANGHAI, Sept. 15, 2021 /PRNewswire/ -- Dada Group
(Nasdaq: DADA), China's leading
local on-demand retail and delivery platform, is pleased to
announce that JD Daojia (JDDJ) and Perfect Diary, one of the top
color cosmetics brands in China
under Yatsen Holding Limited (NYSE: YSG), have entered into a
partnership to promote the digital transformation of physical
stores and provide Chinese consumers with convenient one-hour
shopping services of popular Chinese brand cosmetics
In the partnership, Dada's on-demand retail platform, JDDJ and
Perfect Diary collaborate deeply in products management,
digital marketing, targeted user operations, and order fulfillment
optimization with a comprehensive omni-channel retail solution.
When Chinese consumers order via the JDDJ platform, beauty products
are delivered to them from the nearest Perfect Diary store
within one hour by Dada's delivery riders. As of now, more
than 160 Perfect Diary stores have launched on JDDJ, covering
hundreds of counties and cities in China.
Based on Dada's partnership with JD, these Perfect Diary stores
will be available on JD.com. The three parties jointly strengthen
Perfect Diary's omni-channel strategy and create an innovative
model of on-demand retail for cosmetics brands.
On September 13, Perfect Diary
officially released its new Autumn Collection and JDDJ was one of
the first platforms open for sales. A consumer in Shanghai placed an order on the platform for
several new cosmetics products from a nearby Perfect Diary store.
It only took 30 minutes for her to receive the orders. The move
marks a new milestone for JDDJ in becoming an emerging platform for
more trendy Chinese brands and consumers.
The size of China's beauty
market is expected to exceed RMB 360
billion yuan in 2021, according to a report by CBN Business
Data Center. At present, over 3,400 beauty stores have launched on
JDDJ. The platform has also established close partnerships with
several trendy Chinese beauty brands, including THE COLORIST and
WOW COLOUR, and global brands such as Watsons, Sephora, GIALEN, and
Innisfree, jointly bringing high-quality consumption experiences to
consumers in China.
About Dada Group
Dada Group is a leading platform of local on-demand retail and
delivery in China. It operates
JDDJ, one of China's largest local
on-demand retail platforms for retailers and brand owners, and Dada
Now, a leading local on-demand delivery platform open to merchants
and individual senders across various industries and product
categories. The company's two platforms are inter-connected and
mutually beneficial. The Dada Now platform enables improved
delivery experience for participants on the JDDJ platform through
its readily accessible fulfillment solutions and strong on-demand
delivery infrastructure. Meanwhile, the vast volume of on-demand
delivery orders from the JDDJ platform increases order volume and
density for the Dada Now platform. In June
2020, Dada Group began trading on the Nasdaq Global Market,
under the ticker symbol "DADA."
About Yatsen Holding Limited
Yatsen Holding Limited (NYSE: YSG) is a leading player in
China's beauty market with a
mission to create an exciting new journey of beauty discovery for
consumers in China and around the
world. Founded in 2016, the Company has launched and acquired seven
color cosmetics and skincare brands including Perfect Diary, Little
Ondine, Abby's Choice, Galénic, DR.WU (its mainland China business), Eve
Lom and Pink Bear. The Company's flagship brand, Perfect
Diary, is one of the top color cosmetics brands in China in terms of online retail sales value.
Leveraging its digitally native direct-to-customer business model,
the Company has built a platform with core capabilities which
enables it to launch and scale multiple brands quickly while
offering a wide selection of products to a growing variety of
customers. The Company reaches and engages with customers directly
both online and offline, with expansive presence across all major
e-commerce, social and content platforms in China.
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SOURCE Dada Group