SHANGHAI, Aug. 17, 2021 /PRNewswire/ -- Dada Group (Nasdaq:
DADA), China's leading local
on-demand delivery and retail platform, is pleased to announce that
JDDJ Data Research Institute released the Report on On-demand
Consumption Trend of Snack Food. Based on JDDJ's big data, O2O
experience, and close partnership with PepsiCo Food, the
Report provides the first-hand data-driven observations and
insights into the latest on-demand economy trends of snack food in
China.
As more and more people embrace on-demand consumption, JDDJ sees
rapid growth in the snack food category. The snack food customer
features diverse customer groups, all channels, all scenarios, and
all regions. These users on JDDJ have diverse shopping preferences
ranging from mango-flavored chocolate to sauerkraut-flavored potato
chips. Gourmet snacks are
instantly available thanks to the convenient one-hour delivery
service.
According to the Report, JDDJ witnessed sales of snack
food grow by 91% in 2020.
Puffed food, chocolates, and biscuits are the TOP3 popular
categories, while wafers, bulk food, and chocolates see the fastest
year-on-year increase. More and more people turn to on-demand
retail platforms to satisfy their demand for snack food. And they
tend to buy snack foods on JDDJ at the supermarket stores they
previously visited, and supermarkets account for 80% of the snack
sales. As on-demand consumption becomes more common, customers also
buy snacks at convenience stores and grocery stores on on-demand
retail platforms in addition to hypermarkets. Potato chips and spicy strips are the favored snacks for daily
consumption, while chocolate gift boxes are most popular at festive occasions.
Dada Group has been one of the key growth drivers for leading
brands, providing not only one-hour delivery service, but also
sales and marketing value for brand owners. In April 2020, during the vacation marketing
campaign jointly launched by JDDJ and PepsiCo Foods, participating
snack brands saw a 220% increase in sales compared to the same
period last year. In August 2020,
JDDJ cooperated with Yili, P&G, Mars
Wrigley and Mondelēz to hold the exclusive Super Fan Day
marketing event. The total sales of participating brands saw
an increase of 3 times
year-on-year growth.
Leveraging its strong capabilities in omni-channel retail, JDDJ
now maintains cooperation with over 150 well-known brands. In terms
of digital marketing, JDDJ initiates and operates a series of
marketing IPs, such as Super Brand Day and Supermarket Brand
Season, to promote sales growth. Leveraging JD's devoted strategic
support, Dada Group will continue to empower retail and brand
partners, provide consumers with superior experience, and achieve a
win-win cooperation for all.
About Dada Group
Dada Group is a leading platform of local on-demand retail and
delivery in China. It operates
JDDJ, one of China's largest local
on-demand retail platforms for retailers and brand owners, and Dada
Now, a leading local on-demand delivery platform open to merchants
and individual senders across various industries and product
categories. The company's two platforms are inter-connected and
mutually beneficial. The Dada Now platform enables improved
delivery experience for participants on the JDDJ platform through
its readily accessible fulfillment solutions and strong on-demand
delivery infrastructure. Meanwhile, the vast volume of on-demand
delivery orders from the JDDJ platform increases order volume and
density for the Dada Now platform. In June
2020, Dada Group began trading on the Nasdaq Global Market,
under the ticker symbol "DADA."
View original
content:https://www.prnewswire.com/news-releases/dada-groups-jddj-releases-report-on-demand-consumption-of-snack-food-301356390.html
SOURCE Dada Group