SHANGHAI, Aug. 12, 2021 /PRNewswire/ -- Dada Group (Nasdaq:
DADA), China's leading local on-demand delivery and retail
platform, today announced that JD Daojia (JDDJ) and Sephora China, the world's leading beauty
retailer under LVMH, have established a close partnership to
provide more consumers with convenient one-hour shopping services.
The move marks a new milestone for JDDJ in further expanding reach
beyond grocery to provide consumers with more high-quality beauty
products.
When consumers order via the JDDJ application or mini program,
beauty products are delivered from the nearest Sephora store within
one hour by Dada Now's riders. As of now, over 70 Sephora
stores in China have launched on
the JDDJ platform, covering first and second tier cities.
Based on Dada Group's partnership with JD.com, these Sephora
stores will be simultaneously online with JD.com. By the end of
2021, all Sephora stores in China will be integrated both on
JDDJ and JD.com.
Moreover, JDDJ collaborates with JD Beauty to support Sephora in
its omni-channel retail, and to jointly build a new on-demand
retail model of cosmetics brands. JDDJ will assist in products
management, digital marketing, targeted user operations, and order
fulfillment optimization, and provides an integrated O2O retail
solution. With a large base of consumers with strong consumption
power, JD Beauty can provide powerful advertising and help the
brand reach more consumers.
At present, over 3,400 beauty stores have launched on JDDJ. The
platform has also established partnerships with Watsons, Guerlain,
Innisfree, THE COLORIST, and WOW COLOUR, creating a high-density
and large-scale beauty supply network with beauty brands and chain
retailers. During the recent 618 Shopping Festival, China's major
mid-year online shopping event from June 1
to 18, sales of beauty products on JDDJ increased by more
than double when compared to the same period last year.
About Dada Group
Dada Group is a leading platform of local on-demand retail and
delivery in China. It operates
JDDJ, one of China's largest local on-demand retail platforms for
retailers and brand owners, and Dada Now, a leading local on-demand
delivery platform open to merchants and individual senders across
various industries and product categories. The company's two
platforms are inter-connected and mutually beneficial. The Dada Now
platform enables improved delivery experience for participants on
the JDDJ platform through its readily accessible fulfillment
solutions and strong on-demand delivery infrastructure. Meanwhile,
the vast volume of on-demand delivery orders from the JDDJ platform
increases order volume and density for the Dada Now platform. In
June 2020, Dada Group began trading
on the Nasdaq Global Market, under the ticker symbol "DADA."
About Sephora
Sephora is the world's most loved beauty community, offering a
unique retail experience for passionate clients and innovative
beauty brands, encouraging them to be fearless in their creativity
and self-expression. Since its debut in France almost 50 years ago, Sephora has been a
leader in global prestige omni-retail, inspiring clients to explore
a universe of beauty and wellness with an ever-changing array of
carefully curated brand partners, from classic selective brands to
exclusive independent ones, and the critically acclaimed Sephora
Collection. Owned by LVMH Moët Hennessy
Louis Vuitton, the world's leading luxury goods group,
Sephora's excellence, innovation, and entrepreneurial spirit have
made it an omnichannel beauty trailblazer in 35 countries.
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SOURCE Dada Group