RESTON, Va., April 6, 2021 /PRNewswire/ -- Comscore
(Nasdaq: SCOR), a trusted partner for planning, transacting and
evaluating media across platforms, today announced an agreement to
provide Den of Geek, a leading entertainment publication, with
Comscore's industry-leading digital audience measurement.
Under the agreement, Den of Geek will have access to Comscore's
signature Media Ratings solutions, including Media Metrix®
Multi-Platform in the U.S., to better understand their audience
behavior and media consumption across desktop and mobile
devices.
"We welcome Den of Geek to our syndicated digital currency,"
said Carol Hinnant, Chief Revenue
Officer, Comscore. "Our advanced insights will drive more relevant
advertising opportunities for their business and we look forward to
supporting the Den of Geek team in their mission to help fans
discover and enjoy entertainment that they love."
"Comscore is the gold standard for measurement and audience
insights," said Jennifer Bartner
Indeck, Chief Executive Officer and Group Publisher of Den
of Geek. "We are thrilled to partner with Comscore to offer our
partners a deeper understanding into who our audience is. We know
our audience evangelizes about their entertainment choices and
Comscore can help bring that to light."
Den of Geek is an entertainment media company created by
experts for fans. The site is dedicated to telling the stories
behind your favorite stories and providing meaningful
interactions with its audience by engaging in our shared passions.
Since launching in 2007, Den of Geek has become a respected voice
in movies, TV, video games, comics, and culture coverage. With
millions of visitors each month, the site has continued to expand
its digital footprint in the social space, while making an impact
offline with a quarterly print magazine and activations at major
events on the pop culture calendar.
Comscore Media Ratings offers a 360-degree unduplicated
view of consumption based on massive, passively-collected
datasets. Comscore's innovative lineup of digital media
ratings offerings allows publishers to evaluate online audiences
across desktop and mobile with insights powered by industry-leading
census-based digital measurement, including powerful advanced
audience segments.
About Comscore
Comscore (NASDAQ: SCOR) is a trusted
partner for planning, transacting and evaluating media across
platforms. With a data footprint that combines digital, linear TV,
over-the-top and theatrical viewership intelligence with advanced
audience insights, Comscore allows media buyers and sellers to
quantify their multiscreen behavior and make business decisions
with confidence. A proven leader in measuring digital and TV
audiences and advertising at scale, Comscore is the industry's
emerging, third-party source for reliable and comprehensive
cross-platform measurement. To learn more, visit
www.comscore.com.
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SOURCE Comscore