RESTON, Va., April 1, 2021 /PRNewswire/ -- Comscore
(NASDAQ: SCOR), a trusted partner for planning, transacting, and
evaluating media across platforms, today announced that veteran
analytics leader Dr. Michael Vinson has been appointed
Chief Research Officer. In his new role, Vinson will continue to
guide the development of all Comscore methodologies across all
platforms.
Vinson has extensive experience transforming complex data at
scale into actionable insights that drive business outcomes. For
the past 11 years as Senior Vice President for Analytics Strategy,
first at Rentrak and then Comscore when the two companies merged in
2016, he has played a key role in developing and reinventing
Comscore's measurement solutions across TV, computers, and mobile
devices. Under his leadership, Comscore has launched its
groundbreaking TV measurement capabilities, maintained MRC
accreditation on both content and ad measurement in the digital
space, and is now redesigning all its measurement systems to enable
the privacy-focused methodologies demanded by consumers. He is
proud to support Comscore's industry-leading, privacy-first
approaches to online and cross-platform measurement, approaches
that will support the entire open web, from the smallest publishers
to the largest platforms.
Vinson's stewardship of Comscore's analytics strategy builds on
a strong, 20-year track record of achievement. Prior to his
Comscore/Rentrak tenure, Vinson served as Senior Vice President and
Managing Director of Digital Insights and Analytics at Starcom
MediaVest Group and, before that, as Chief Research Scientist at
erinMedia, where he was granted seven patents relating to
mathematical methods for estimating demographics from privacy-safe
digital set top box data.
Vinson holds a Ph.D. in theoretical physics from the
University of Chicago and completed his
postdoctoral work at Syracuse
University in Physics, where he won a Fulbright Scholarship
to teach and research computational physics at Yarmouk University
in Jordan.
"At this pivotal moment in media, Comscore is building the next
generation of cross-platform privacy-focused audience
measurement that the industry has been demanding. Michael is a true
data science visionary and change agent. In his new role, Michael
will be leading some of the smartest analytics experts and data
scientists in the industry and I'm confident in his leadership
and excited about the innovation that he will bring to Comscore,"
said Bill Livek, CEO,
Comscore.
About Comscore
Comscore (NASDAQ: SCOR) is a trusted
partner for planning, transacting and evaluating media across
platforms. With a data footprint that combines digital, linear TV,
over-the-top and theatrical viewership intelligence with advanced
audience insights, Comscore allows media buyers and sellers to
quantify their multiscreen behavior and make business decisions
with confidence. A proven leader in measuring digital and TV
audiences and advertising at scale, Comscore is the industry's
emerging, third-party source for reliable and comprehensive
cross-platform measurement. To learn more about Comscore,
visit www.comscore.com.
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SOURCE Comscore