RESTON, Va., March 29, 2021 /PRNewswire/ -- Comscore
(NASDAQ: SCOR), a trusted partner for planning, transacting, and
evaluating media across platforms, today announced a new
agreement with a full-service advertising agency, The Moran
Group, for Comscore's local television measurement.
The agreement will see The Moran Group using Comscore
exclusively as local TV currency in 20 markets and includes
Comscore's advanced automotive audiences overlay in the South and
Southwest regions.
The Moran Group is based in Baton
Rouge, with offices in New
Orleans and Houston, and
offers a full complement of capabilities including media planning
and buying, digital marketing and in-house production for all
media.
"For nearly 40 years, The Moran Group has been entrenched in the
philosophy of going beyond what an advertising agency should
deliver, and we're always looking for ways to improve our service
and raise the bar for our clients. As viewing habits change, our
television strategy has evolved cross-device with Amplifi, The
Moran Group's programmatic CTV offering," said Pam LeJeune, VP and Partner. "Comscore's
superior audience insights will be a key resource to help us grow
our clients' business. Moreover, the Comscore team has gone above
and beyond facilitating our move to using its TV and automotive
data insights, making sure we don't miss a beat."
"We are excited to begin our partnership with The Moran Group
and serve as a key resource to help grow their clients' business,"
said Carol Hinnant, Chief Revenue
Officer, Comscore. "Comscore's advanced audiences continue to
support agencies in addressing the right audiences for their
clients."
Comscore is a leader in instrumenting change in television
measurement by enabling the adoption of advanced audiences and the
move to impressions, which allow the industry to go beyond age and
gender and to evaluate based on consumer behaviors, interests and
lifestyles. The strength of Comscore's information is driving
market share expansion for Comscore's agency business.
About Comscore
Comscore (NASDAQ: SCOR) is a trusted
partner for planning, transacting and evaluating media across
platforms. With a data footprint that combines digital, linear TV,
over-the-top and theatrical viewership intelligence with advanced
audience insights, Comscore allows media buyers and sellers to
quantify their multiscreen behavior and make business decisions
with confidence. A proven leader in measuring digital and TV
audiences and advertising at scale, Comscore is the industry's
emerging, third-party source for reliable and comprehensive
cross-platform measurement. To learn more about Comscore, visit
www.comscore.com.
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SOURCE Comscore