RESTON, Va., March 23, 2021 /PRNewswire/ -- Comscore
(Nasdaq: SCOR), a trusted partner for planning, transacting and
evaluating media across platforms, today announced that Comscore
Senior Vice President John Bulgrin
will participate in Adweek's upcoming webinar titled 'How to
Advance Your CTV Planning Game: A Whole New Kind of Channel
Surfing' on March 24, 2021 at
1pm ET.
As the media ecosystem continues to shift, advertisers need to
adapt quickly to understand viewership habits and where audiences
are consuming content. This webinar, sponsored by LiveRamp, will
explore the fragmentation of traditional and connected TV.
Bulgrin will join Jay Prasad,
Chief Strategy Officer, LiveRamp and Christine Grammier, Head of Buy Side TV,
LiveRamp, to discuss how to navigate the fragmented TV world. He
will also share strategies to unite advertisers and media owners
for effective planning and measurement as well as share insights
about what incorporating CTV into the upfront planning process may
look like.
For additional details or to register for the webinar, please
visit the event homepage.
About Comscore
Comscore (NASDAQ: SCOR) is a trusted
partner for planning, transacting and evaluating media across
platforms. With a data footprint that combines digital, linear TV,
over-the-top and theatrical viewership intelligence with advanced
audience insights, Comscore allows media buyers and sellers to
quantify their multiscreen behavior and make business decisions
with confidence. A proven leader in measuring digital and TV
audiences and advertising at scale, Comscore is the industry's
emerging, third-party source for reliable and comprehensive
cross-platform measurement. To learn more, visit
www.comscore.com.
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SOURCE Comscore