RESTON, Va., March 15, 2021 /PRNewswire/ -- Comscore
(Nasdaq: SCOR), a trusted partner for planning, transacting and
evaluating media across platforms, today announced that Senior Vice
President Laura Fitzpatrick will
speak on a panel during the B&C/MCN Tech Leadership
Summit on March 24, 2021 at
1:25pm ET.
Her session, entitled "Using Research to Craft Better Tech
Strategies," will explore recent research into consumption
habits and how that research can help craft better tech strategies
for operations and new businesses. She will discuss recent
viewership trends across linear TV and OTT, including the growth of
streaming, consumer use of different platforms, and the challenges
of true cross-platform measurement.
As traditional TV businesses undergo radical changes, the
Technology Leadership Summit is designed to help executives and
technologists develop innovative new tech strategies that will help
build new businesses and revenues in 2021 and beyond. For more
information or to register for the event, please visit
https://www.technologyleadershipsummit.com/2021/registration.
About Comscore
Comscore (NASDAQ: SCOR) is a trusted
partner for planning, transacting and evaluating media across
platforms. With a data footprint that combines digital, linear TV,
over-the-top and theatrical viewership intelligence with advanced
audience insights, Comscore allows media buyers and sellers to
quantify their multiscreen behavior and make business decisions
with confidence. A proven leader in measuring digital and TV
audiences and advertising at scale, Comscore is the industry's
emerging, third-party source for reliable and comprehensive
cross-platform measurement. To learn more, visit
www.comscore.com.
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SOURCE Comscore