RESTON, Va., March 12, 2021 /PRNewswire/ -- Comscore (Nasdaq:
SCOR), a trusted partner for planning, transacting and evaluating
media across platforms, today announced the top broadcast and cable
television programs for viewer engagement for the week ending
February 28, 2021.
"Once again, Spanish-language programming is a huge hit among
audiences, sweeping the top 5 spots on the broadcast chart," said
Paul Dergarabedian, Senior Media
Analyst, Comscore. "CBS secured the most broadcast slots over the
other networks, all of which were legal and procedural dramas. On
cable, AMC's "The Walking Dead" returned from a mid-season hiatus
to capture the #2 spot, signaling that fans of the show were
looking forward to its return after what initially was thought to
be the season finale in October
2020."
TOP VIEWER
ENGAGEMENT: BROADCAST TELECASTS (Week Ending February 28,
2021)
|
RANK
|
STICKINESS
INDEX
|
RATING
RANK
|
TELECAST
|
NETWORK
|
DAY
|
1
|
154
|
158
|
Enamorándonos
|
UNIMAS
|
2/25/2021
|
2
|
151
|
99
|
Dulce
ambición
|
UNIV
|
2/25/2021
|
3
|
149
|
85
|
Vencer el
desamor
|
UNIV
|
2/25/2021
|
4
|
141
|
134
|
Buscando a
Frida
|
TELMUN
|
2/25/2021
|
5
|
137
|
105
|
¿Te acuerdas de
mí?
|
UNIV
|
2/25/2021
|
6
|
136
|
21
|
9-1-1
|
FOX
|
2/22/2021
|
7
|
135
|
32
|
9-1-1: Lone
Star
|
FOX
|
2/22/2021
|
8
|
134
|
8
|
NCIS: Los
Angeles
|
CBS
|
2/28/2021
|
9
|
133
|
4
|
American
Idol
|
ABC
|
2/28/2021
|
10
|
133
|
10
|
NCIS: New
Orleans
|
CBS
|
2/28/2021
|
11
|
132
|
26
|
Bull
|
CBS
|
2/22/2021
|
12
|
132
|
131
|
La suerte de
Loli
|
TELMUN
|
2/25/2021
|
13
|
132
|
17
|
This Is Us
|
NBC
|
2/23/2021
|
14
|
131
|
121
|
Aquí y
ahora
|
UNIV
|
2/28/2021
|
15
|
130
|
16
|
The
Bachelor
|
ABC
|
2/22/2021
|
16
|
129
|
28
|
Blue
Bloods
|
CBS
|
2/26/2021
|
17
|
129
|
14
|
The Chase
|
ABC
|
2/25/2021
|
18
|
128
|
33
|
Law & Order:
Special Victims Unit
|
NBC
|
2/25/2021
|
19
|
127
|
6
|
Celebrity Wheel of
Fortune
|
ABC
|
2/25/2021
|
20
|
127
|
12
|
FBI
|
CBS
|
2/23/2021
|
|
[CBS is owned by
ViacomCBS; NBC and Telemundo are owned by NBCUniversal; UniMas and
Univision are owned by Univision Communications; FOX is owned by
the Fox Corporation; ABC is owned by the Walt Disney
Company.]
|
TOP VIEWER
ENGAGEMENT: CABLE TELECASTS (Week Ending February 28,
2021)
|
RANK
|
STICKINESS
INDEX
|
RATING
RANK
|
TELECAST
|
NETWORK
|
DAY
|
1
|
156
|
32
|
It Was Always
You
|
HALL
|
2/27/2021
|
2
|
148
|
91
|
The Walking
Dead
|
AMC
|
2/28/2021
|
3
|
148
|
139
|
Tyler Perry's
Sistas
|
BET
|
2/24/2021
|
4
|
144
|
54
|
90 Day
Fiance
|
TLC
|
2/28/2021
|
5
|
142
|
46
|
When Calls the
Heart
|
HALL
|
2/28/2021
|
6
|
139
|
133
|
Girl in the
Basement
|
LIFE
|
2/27/2021
|
7
|
139
|
50
|
The Curse of Oak
Island
|
HST
|
2/23/2021
|
8
|
136
|
884
|
La Rosa de
Guadalupe
|
GALA
|
2/27/2021
|
9
|
135
|
202
|
Married at First
Sight
|
LIFE
|
2/24/2021
|
10
|
134
|
138
|
The Real Housewives
of Atlanta
|
BRAVO
|
2/28/2021
|
11
|
134
|
153
|
Tyler Perry's The
Oval
|
BET
|
2/23/2021
|
12
|
132
|
92
|
WWE Monday Night
Raw
|
USA
|
2/22/2021
|
13
|
130
|
156
|
The Real Housewives
of New Jersey
|
BRAVO
|
2/24/2021
|
14
|
127
|
392
|
VH1 Family Reunion:
Love & Hip Hop Edition
|
VH1
|
2/22/2021
|
15
|
127
|
496
|
Brutal
Bridesmaids
|
LMN
|
2/26/2021
|
16
|
126
|
448
|
Basketball
Wives
|
VH1
|
2/23/2021
|
17
|
124
|
242
|
Street
Outlaws
|
DSC
|
2/22/2021
|
18
|
124
|
203
|
The First
48
|
A&E
|
2/25/2021
|
19
|
123
|
292
|
Resident
Alien
|
SYFY
|
2/24/2021
|
20
|
123
|
49
|
Home Town
|
HGTV
|
2/28/2021
|
|
[A&E, History
Channel, Lifetime and Lifetime Movie are owned by A&E Networks;
American Movie Classics is owned by AMC Networks; BET: Black
Entertainment Television and VH1 as owned by ViacomCBS; Hallmark is
owned by Crown Media Family Networks; Discovery Channel, HGTV: Home
& Garden Television and TLC are owned by Discovery
Communications, Inc.; Bravo, Syfy and USA are owned by
NBCUniversal; Galavision is owned by the Univision
Communications.]
|
|
The Stickiness Index
is powered by Comscore's TV Essentials and excludes local
programming and all premium non-ad-supported channels.
|
Comscore's TV engagement rating, also known as the Stickiness
Index, ranks primetime ad-supported cable and broadcast telecasts
by level of viewer engagement, which is determined by comparing the
average percentage viewed of each telecast to that of all primetime
telecasts with the same duration. Telecasts with the most engaged
viewers have a higher Stickiness Index, indicating that more of the
audience is tuned in—or engaged—for the duration of the
telecast.
With more than a decade of experience measuring television
viewership from return path devices across tens of millions of
households in all local markets, Comscore is a trusted source for
television viewing data. Comscore is also a leader in advanced
audiences, which allow the industry to go beyond age and gender to
transact on consumer behaviors, interests and lifestyles. This
enables TV stations, networks, advertisers, agencies and media
companies at both the local and national levels to effectively find
and reach their ideal audiences to maximize their revenues.
About Comscore
Comscore (NASDAQ: SCOR) is a trusted
partner for planning, transacting and evaluating media across
platforms. With a data footprint that combines digital, linear TV,
over-the-top and theatrical viewership intelligence with advanced
audience insights, Comscore allows media buyers and sellers to
quantify their multiscreen behavior and make business decisions
with confidence. A proven leader in measuring digital and TV
audiences and advertising at scale, Comscore is the industry's
emerging, third-party source for reliable and comprehensive
cross-platform measurement. To learn more, visit
www.comscore.com.
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SOURCE Comscore