RESTON, Va., March 11, 2021 /PRNewswire/ -- Comscore
(Nasdaq: SCOR), a trusted partner for planning, transacting and
evaluating media across platforms, today announced an agreement to
provide Ovation, an American television network dedicated to
celebrating and supporting all forms of art and culture, with
Comscore's industry-leading video-on-demand (VOD) audience
measurement.
Under the agreement, Ovation will have access to Comscore
OnDemand Essentials®, Comscore's currency measurement service for
VOD, in the US to better understand precise census-level
measurement of VOD programming and leveraging VOD consumption
across nearly every MVPD in the US.
"We are thrilled to partner with Ovation for video-on-demand
measurement," said Carol Hinnant,
Chief Commercial Officer, Comscore. "Our unprecedented scale will
provide a deeper understanding of their audiences and the VOD
landscape. We look forward to supporting the Ovation team in its
mission to help people discover information and make life's most
important decisions."
"We are pleased to be signing a new agreement for Comscore's
OnDemand Essentials measurement," added Liz
Janneman, EVP of Network Strategy at Ovation. "For an
independent television and digital media company that celebrates
all forms of art, Comscore's VOD data complements Ovation's artful
curation of on-demand programming."
Ovation's mission is to support all forms of art and culture
with an audience first mindset valuing every individual. Ovation
selectively curates and airs arts related content, including
specials, documentaries, and films. Ovation TV is available on
major providers via cable, satellite and telco systems including
Comcast Cable/Xfinity, DIRECTV/AT&T U-verse, SPECTRUM, Verizon
FiOS, as well as on demand.
Ovation's signature advocacy platform, STAND FOR THE ARTS,
includes a coalition of over 130 arts organizations, cultural
institutions, and arts leaders throughout the country raising
awareness about art's positive impact, protecting access for
everyone, and encouraging action on behalf of the arts.
Comscore OnDemand Essentials® provides precise, census-level
measurement of video-on-demand programming. Leveraging VOD
consumption from more than 105 million TV screens and nearly every
multichannel video programming distributor (MVPD) across the U.S.,
OnDemand Essentials offers a level of granularity and stability
absent from other VOD measurement services, which enables more
timely and accurate programming and marketing decisions.
About Comscore
Comscore (NASDAQ: SCOR) is a trusted
partner for planning, transacting and evaluating media across
platforms. With a data footprint that combines digital, linear TV,
over-the-top and theatrical viewership intelligence with advanced
audience insights, Comscore allows media buyers and sellers to
quantify their multiscreen behavior and make business decisions
with confidence. A proven leader in measuring digital and TV
audiences and advertising at scale, Comscore is the industry's
emerging, third-party source for reliable and comprehensive
cross-platform measurement. To learn more, visit
www.comscore.com.
About OVATION TV America's
Only Arts Network
As an independent
television, production, and digital media company, OVATION TV has
an unparalleled commitment to the arts, culture, and captivating
entertainment. Showcasing a lineup of critically-acclaimed
premium dramas, specials, documentaries, and iconic films, OVATION
TV salutes innovative storytelling with popular programming that
includes Inside the Actors Studio, Murdoch
Mysteries, Riviera, Frankie Drake
Mysteries, Miss Fisher's
Murder Mysteries, The
Fall, Luther, Midsomer
Murders, Landscape Artist of the
Year, Grand Designs, Amazing
Hotels, Chasing the Sun, and Anthony Bourdain: No
Reservations. Ovation also
powers JOURNY, the dedicated
streaming service where art, culture, and travel intersect.
The company has provided more than $15M in contributions and in-kind support to arts
institutions and arts education. Its signature advocacy
platform, STAND FOR THE ARTS, includes a
coalition of over 130 arts organizations, cultural institutions,
and arts leaders throughout the country raising awareness about
art's positive impact, protecting access for everyone, and
encouraging action on behalf of the arts. OVATION TV is
available on major providers via cable, satellite and telco systems
including Comcast Cable/Xfinity, DIRECTV/AT&T U-verse,
SPECTRUM, Verizon FiOS, as well as on demand. You can follow
OVATION TV on Facebook, Twitter,
YouTube, Instagram,
OvationTV.com, and through our App, OVATION
NOW.
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SOURCE Comscore