RESTON, Va., Dec. 7, 2020 /PRNewswire/ -- Comscore
(Nasdaq: SCOR), a trusted partner for planning, transacting and
evaluating media across platforms, today announced a renewal and
expansion agreement with Gray Television that
will see Gray using Comscore's measurement services for the vast
majority of its market footprint representing approximately 19
percent of all US television households.
In this new agreement, Comscore adds West Palm Beach, FL; Memphis, TN; Waco,
TX; and Juneau, AK to their
Gray client market roster.
"Comscore is delighted to renew and expand our long and
successful partnership with Gray Television," said Steve Walsh, Executive Vice President, Comscore.
"We look forward to continuing to help drive their stations'
revenue and profit."
With more than a decade of experience measuring television
viewership from return path devices across tens of millions of
households in all local markets, Comscore is a trusted source for
television viewing data, and recently celebrated achieving more
than 1,000 local television station clients. Comscore is also a
leader in advanced audiences, which allow the industry to go beyond
age and gender to transact on consumer behaviors, interests and
lifestyles. This enables TV stations, networks, advertisers,
agencies and media companies at both local and national levels to
effectively find and reach their ideal audiences to maximize their
Comscore (NASDAQ: SCOR) is a trusted
partner for planning, transacting and evaluating media across
platforms. With a data footprint that combines digital, linear TV,
over-the-top and theatrical viewership intelligence with advanced
audience insights, Comscore allows media buyers and sellers to
quantify their multiscreen behavior and make business decisions
with confidence. A proven leader in measuring digital and TV
audiences and advertising at scale, Comscore is the industry's
emerging, third-party source for reliable and comprehensive