Two in Three Pet Owners Use a Camera to Check in on Their Pets for a Daily Pick-Me-Up
June 06 2019 - 09:08AM
Business Wire
Nationwide Survey Also Finds Pet Owners Use
Home Cameras to Check Their Pets More Than Their Front Door
New ‘Pet Filter’ Security Camera Feature From
Comcast Makes Finding Clips Featuring Animals Simple and Easy
Comcast today released new survey results and a product feature
that responds to Americans’ increasing obsession with watching
their pets on their security cameras while away from home.
According to the nationwide study of pet owners, nearly half (44%)
of those surveyed check in on their pets four times a day or more,
nearly 2 in 5 (38%) take a peek at their pet(s) during work, and
94% say checking in on their pet is one of the best parts of their
day.
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New ‘Pet Filter’ Security Camera Feature
From Comcast Makes Finding Clips Featuring Animals Simple and Easy
(Graphic: Business Wire)
To make it easier for Xfinity customers to keep tabs on their
pets, Comcast has launched a new ‘pet filter’ feature on its
Xfinity Camera. The filter uses artificial intelligence to quickly
sort through hours of footage to identify just those with pets in
them out of the more than one hundred motion-triggered video clips
a typical camera can generate each day. Click here for
more information on Comcast’s AI technology.
“We developed this feature to help our customers quickly filter
motion-triggered events by people, vehicles, or pets because we
wanted to bring them the video clips that matter most even faster,”
said Dennis Mathew, Vice President and General Manager of Comcast’s
Xfinity Home. “It’s an intelligent home security solution that
enables our customers to easily check in on their loved ones from
anywhere, anytime.”
The survey, commissioned by Comcast and conducted by Wakefield
Research, also found:
- Pet owners love furry
distractions. Nearly 3 in 4 (73%) pet owners who check their
cameras do so while on vacation to sneak a peek of their pet(s)
whenever possible. Nearly 3 in 5 (59%) have checked while at a
party or social event; more than 2 in 5 (44%) have checked during a
workout; during a meeting (38%); while talking on the phone (38%);
and while out on a date (32%).
- Pet(s) more entertaining than family
and friends. More than two-thirds (68%) of respondents reported
checking in on their pet(s) more than social media to see what
their family and friends are up to. More than 4 in 5 surveyed (84%)
also reported they have shared video clips of their pet(s) on
social media platforms.
- Pet(s) lives not so secret.
Eighty-eight percent of respondents have checked in on their pets
and caught them doing something naughty such as sitting in a
forbidden place (39%); making excessive noise (36%); eating human
food that has been left out (33%); damaging furniture or
accessories (30%); hiding or moving objects around the home (30%);
relieving him/herself on the floor or on the furniture (26%);
vomiting (19%); or getting stuck somewhere (17%).
- Pet owners want ways to find videos
of their pet(s) quickly. Nearly two-thirds (65%) of respondents
reported it is a bigger hassle to search hours of video clips of
their pet(s) with no way to filter them, than to not have any clips
of pets because their camera only has live feed, and they would
like a filter feature to help them find clips faster.
Jill Rappaport, award-winning animal advocate, network
journalist, best-selling author, and proud parent to six rescues,
four of which are seniors, said, “My camera gives me a great sense
of comfort and relief in knowing my fur angels are safe at all
times. I feel the extra eye on them can be a lifesaver and it gives
me needed insurance when I can check in on them from anywhere, at
anytime. Camera technology has really evolved and is an amazing way
for pet owners to check in, especially for people with puppies who
need constant monitoring or senior pets that often have health
issues.” Click here for more pet care tips from Jill Rappaport.
Xfinity Internet or Xfinity Home customers can purchase the
high-definition Xfinity Camera and opt-in for continuous video
recording, which provides access to up to seven to 10 days
(depending on market) of video history. The continuous video
recording service uses artificial intelligence (AI) technology to
zoom in on the activity and create a smart thumbnail image of the
pet, vehicle, or person, which makes it easier to review later on.
As a result, users can spend less time searching through raw
footage and more time watching relevant clips.
About the Survey
The survey was conducted by Wakefield Research among 1,000 U.S.
adults, ages 18+, who are cat and/or dog owners who use a camera to
monitor their pets. It took place between April 24th and May 7th,
2019, using an email invitation and an online survey. Results of
any sample are subject to sampling variation. The magnitude of the
variation is measurable and is affected by the number of interviews
and the level of the percentages expressing the results. For the
interviews conducted in this particular study, the chances are 95
in 100 that a survey result does not vary, plus or minus, by more
than 3.1 percentage points from the result that would be obtained
if interviews had been conducted with all persons in the universe
represented by the sample.
About Comcast
Comcast Corporation (Nasdaq: CMCSA) is a global media and
technology company with three primary
businesses: Comcast Cable, NBCUniversal, and Sky.
Comcast Cable is one of the United States’ largest video,
high-speed internet, and phone providers to residential customers
under the Xfinity brand, and also provides these services to
businesses. It also provides wireless and security and automation
services to residential customers under the Xfinity brand.
NBCUniversal is global and operates news, entertainment
and sports cable networks, the NBC and Telemundo broadcast
networks, television production operations, television station
groups, Universal Pictures, and Universal Parks and Resorts.
Sky is one of Europe's leading media and entertainment companies,
connecting customers to a broad range of video content
through its pay television services. It also
provides communications services, including residential
high-speed internet, phone, and wireless services. Sky
operates the Sky News broadcast network and sports and
entertainment networks, produces original content, and has
exclusive content rights.
Visit www.comcastcorporation.com for
more information.
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version on businesswire.com: https://www.businesswire.com/news/home/20190606005358/en/
Charlie Douglas,
Comcast215-264-8020charlie_douglas@comcast.com
Ellen Yu, Comcast215-286-5558ellen_yu@comcast.com
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