Xfinity Teams With Basketball Superstar Caitlin Clark
March 26 2024 - 10:00AM
Business Wire
Clark Participates in New Installment of
Xfinity’s “Real Deal” Campaign – timed with the Women’s NCAA
Tournament
Xfinity is teaming up with basketball star Caitlin Clark on a
number of joint marketing opportunities, social media activations,
and engagement through Xfinity Rewards – Xfinity’s customer
appreciation program. At the tip-off of the collaboration, Clark
participates in Xfinity’s latest installment of its “Real Deal”
marketing campaign that kicked off with San Francisco 49ers running
back Christian McCaffery in February 2024.
“I’m excited to be teaming up with Xfinity,” said Clark. “It’s
so important for people to stay connected through a powerful
Internet service, and Xfinity provides those connections to homes
across the country.”
The “real deal” campaign spotlight now transitions from the
gridiron to the hard court where the Iowa Hawkeye guard
demonstrates her skills while inspiring a City Planner who shares
her name. The contest spans three challenges designed to test each
Caitlin’s speed, reliability, and power – echoing the hallmark
features of Xfinity’s Internet service. Through a blend of fun and
competition, Caitlin’s namesake is invited to emulate Caitlin’s
skills, illustrating Xfinity’s message that while names might be
the same, the game certainly isn’t.
"Caitlin is a household name and an inspiration to millions
across the country, and we couldn’t imagine a better ambassador for
the Xfinity brand,” said Matt Lederer, vice president of Brand
Partnerships, Comcast. “She’s the model of consistency,
reliability, speed, and power. Those are the qualities of a
world-class athlete, exactly what march madness fans need, and what
Xfinity provides.
Clark is one of the top players in college basketball history,
recently breaking the record in points scored for men’s and women’s
college basketball with 3,685 career points, passing Pete
Maravich’s previous collegiate record of 3,667. She recently
declared for the 2024 women’s professional basketball draft. The
real deal spot featuring Clark will run on Xfinity’s social
channels inclusive of TikTok, Instagram, Facebook Reels, and
YouTube Shorts, and will air on TV throughout the months of March
and April.
Learn more about Xfinity here and Xfinity Rewards here.
About Comcast
Corporation
Comcast Corporation (Nasdaq: CMCSA) is a global media and
technology company. From the connectivity and platforms, we
provide, to the content and experiences we create, our businesses
reach hundreds of millions of customers, viewers, and guests
worldwide. We deliver world-class broadband, wireless, and video
through Xfinity, Comcast Business, and Sky; produce, distribute,
and stream leading entertainment, sports, and news through brands
including NBC, Telemundo, Universal, Peacock, and Sky; and bring
incredible theme parks and attractions to life through Universal
Destinations & Experiences. Visit www.comcastcorporation.com
for more information.
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version on businesswire.com: https://www.businesswire.com/news/home/20240325664675/en/
Joel Shadle Comcast Corporation
joel_shadle@comcast.com
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