Effort Helps Strengthen STEAM Preparation Among
Low-Income, First-Generation-College-Bound Students Participating
in Federal TRIO Programs
350 Students Given Surprise Trip to Universal
Studios Hollywood to Attend a College Fair, Meet Talent from
Jurassic World Dominion, Preview the New Film, and Receive a Free
Laptop
Jurassic World Dominion arrives in theaters
June 10
Comcast NBCUniversal today announced the launch of the “Jurassic
World Rule Your Future STEAM Initiative,” a new program aimed at
strengthening STEAM preparation and digital skills among low-income
and first generation-to-college students. Backed by a $1.5 million
investment in cash and in-kind from Comcast, Universal Pictures,
and Universal Parks & Resorts, this cross-company initiative
leverages the collective power of Comcast NBCUniversal’s family of
brands to help ensure more young people have access to the
resources and opportunities they need to succeed in today’s digital
world. The initiative is a part of Project UP, Comcast’s
comprehensive initiative to advance digital equity and help build a
future of unlimited possibilities.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20220607005994/en/
Group of 350 students at the “Jurassic
World Rule Your Future STEAM Initiative Symposium”, featuring some
of the stars and filmmakers of Jurassic World Dominion. (Photo:
Business Wire)
Working with the Council for Opportunity in Education (COE), a
not-for-profit organization based in Washington, DC that promotes
equity in college access and success through the Federal TRIO
Programs (TRIO), three 10-hour STEAM (Science, Technology,
Engineering, Art, and Mathematics) courses were designed by
educational professionals with input from key experts from the new
Jurassic World Dominion film, which arrives in theaters June 10.
The content draws on key themes from the Jurassic World franchise,
including paleontology, animatronics, and DNA, and offers students
an exciting, hands-on experience to develop the skills necessary to
pursue non-traditional STEAM careers. Each of the three units opens
with a video introduction from Jurassic World Dominion talent,
including: Chris Pratt, Bryce Dallas Howard, Laura Dern, Jeff
Goldblum, Sam Neill, and DeWanda Wise. The three courses currently
being offered at 35 TRIO programs across the country include:
- Paleontology: STEAM in Conversation with Jurassic World
- Robotics and Animatronics: STEAM in Conversation with Jurassic
World
- Genetics and DNA: STEAM in Conversation with Jurassic
World
“This is an exciting collaboration intended to help inspire
young people to pursue STEAM-related careers,” said Broderick
Johnson, Executive Vice President, Digital Equity and Executive
Vice President, Public Policy, at Comcast Corporation. “We’re
giving these amazing TRIO students the opportunity to explore
subject matter they may not have been exposed to before. It’s a
powerful example for how Comcast NBCUniversal is advancing digital
equity through Project UP, which is designed to help more people
have equal access to the opportunities, education, and resources
they need to succeed in a digital world.”
“Universal Pictures is proud to partner with Comcast to create
the Jurassic World Rule Your Future STEAM Initiative,” said David
O’Connor, President, Franchise Management, Brand Strategy &
Partnerships, at Universal Pictures. “Jurassic World is a global,
franchise that has inspired multiple generations to enter
scientific fields, and we’re thrilled to be part of this program,
which enables more high school students to explore careers in
science, technology, and media. Comcast has long been committed to
this type of work and we are thrilled to be inspiring the next
generation of STEAM professionals.”
“We are delighted to be a part of this incredible STEAM
initiative,” said COE President Maureen Hoyler. “Inspiring first
generation-college-bound students and exposing them to careers they
may have never thought possible is at the core of our mission at
COE. We can’t wait to see what discoveries or innovations might
happen as a result of our students participating in these creative
learning experiences.”
The Jurassic World Rule Your Future STEAM Initiative will roll
out in cities throughout the United States. In addition to the
classroom experience, 350 TRIO students were given an
all-expense-paid trip to attend the “Jurassic World Rule Your
Future STEAM Initiative Symposium” at Universal Studios Hollywood
from June 3 – June 5, 2022. There, they participated in interactive
STEAM demonstrations, attended a college and career fair, saw an
early screening of the new film, Jurassic World Dominion,
experienced Universal Studios Hollywood, heard from the filmmakers
and stars of the movie in a panel discussion and received a free
laptop computer from Comcast’s Internet Essentials program.
Based on feedback from an initial pilot and symposium, the STEAM
initiative will be expanded to provide free access to the
curriculum at additional TRIO programs, Internet Essentials
partners, and Comcast Lift Zone locations, with opportunities for
additional activations in the future.
Comcast also provided activity boxes to 1,000 Lift Zone
nonprofit community centers across the country to inspire younger
students. In addition to other items, the boxes included a Jurassic
World Rule Your Future STEAM Initiative Activity Book, custom
created for Lift Zone partners, which will also be available for
free, via digital download, to all Internet Essentials
partners.
In addition to this exciting program, students and fans of the
Jurassic World films, can experience two exciting thrill rides,
inspired by the blockbuster movies. These include, VelociCoaster at
Universal Orlando Resort, Florida’s fastest, tallest and most
intense launch coaster ever created, catapulting riders 155 feet
into the air at extreme speeds up to 70 mph while racing alongside
a ferocious Velociraptor pack; and Jurassic World—The Ride at
Universal Studios Hollywood, a spectacular mega-attraction
featuring an all-new technologically-advanced and fully-articulated
Indominus rex dinosaur who stakes her claim in a forceful battle
with her arch-rival, the Tyrannosaurus rex.
For more information on Project UP and the latest news on
efforts to address digital inequities, please visit
https://corporate.comcast.com/impact/project-up.
About Comcast
Corporation
Comcast Corporation (Nasdaq: CMCSA) is a global media and
technology company that connects people to moments that matter. We
are principally focused on connectivity, aggregation, and streaming
with 57 million customer relationships across the United States and
Europe. We deliver broadband, wireless, and video through our
Xfinity, Comcast Business, and Sky brands; create, distribute, and
stream leading entertainment, sports, and news through Universal
Filmed Entertainment Group, Universal Studio Group, Sky Studios,
the NBC and Telemundo broadcast networks, multiple cable networks,
Peacock, NBCUniversal News Group, NBC Sports, Sky News, and Sky
Sports; and provide memorable experiences at Universal Parks and
Resorts in the United States and Asia. Visit
www.comcastcorporation.com for more information.
About the Council for Opportunity in
Education
The Council for Opportunity in Education (COE) is a nonprofit
organization, established in 1981, dedicated to furthering the
expansion of college opportunities for low-income, first-generation
students, and students with disabilities. Through its numerous
membership services, the Council works in conjunction with
colleges, universities, and agencies that host Federal TRIO
Programs that help more than 800,000 low-income students and
students with disabilities each year receive college access and
retention services.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20220607005994/en/
Media: Charlie Douglas charlie_douglas@comcast.com (215)
264-8020
Terrance Hamm terrance.hamm@coenet.org (202) 230-0021
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