FreeWheel Promotes Virginie Dremeaux to Vice President of Marketing and Communications Across the U.K. and Europe
October 07 2021 - 2:00AM
Business Wire
FreeWheel, A Comcast Company and video advertising software
provider, today announced the promotion of Virginie Dremeaux to
Vice President of Marketing and Communications. Based in Paris,
Dremeaux will be responsible for leading and expanding FreeWheel’s
international marketing team to support its business efforts in the
U.K. and Europe.
In her new, expanded role, Dremeaux will lead marketing and
product marketing across the region to build greater awareness of
FreeWheel’s differentiated advertising products and media
solutions, and support FreeWheel’s clients during this critical
time in the quickly changing television ecosystem. As a key member
of FreeWheel’s international leadership team, she will partner
across disciplines to drive innovation and strategies to make video
advertising more efficient through the use of data and automation,
and to foster the adaption of technology that helps connect buyers
and sellers.
In addition, she will continue to oversee FreeWheel’s
international communications team, a vital arm of Comcast
Advertising’s overall communications team, to bring greater
awareness to the company and drive thought leadership through
press, events and social media.
Dremeaux will report to Pooja Midha, who joined Comcast
Advertising as chief growth officer earlier this year.
Since joining FreeWheel as Executive Director, Product and Sales
Marketing, International in 2019, Dremeaux’s role has grown
considerably. She has worked in conjunction with multiple parts of
the business, including all aspects of sales and marketing, leading
initiatives to drive growth for FreeWheel’s clients and the overall
premium video industry. Most notably, Dremeaux has been
instrumental in helping to accelerate the launch of FreeWheel’s
addressable TV solutions across Europe and emerged as a leading
expert in the advanced TV space in the region.
“Virginie’s natural leadership and perceptive insights into the
future of our business have contributed significantly to
FreeWheel’s success since she joined the company. This new role
recognizes and rewards her contributions to FreeWheel thus far and
enhances her ability to drive positive change moving forward,” said
Midha.
She continued: “Virginie is a strategic leader with a talent for
inspiring teams and fostering collaboration to generate new ideas
and bring them to life through flawless execution. She exemplifies
the evolving relationship between sales and marketing, and the role
the latter can play in driving business results. We’re very excited
for her to step into this new role and look forward to working
together to further accelerate growth across FreeWheel’s global
markets.”
Dremeaux has more than 20 years of experience in TV and digital
media, with extensive knowledge of cross-screen advertising
solutions and inventory monetization across all platforms. Most
recently, before joining FreeWheel, Dremeaux held the position of
Digital Marketing and Digital Development Director in the
advertising department of Canal+ Group for 11 years.
“I am honoured to have been chosen to lead the expansion of the
marketing team in support of FreeWheel’s sales efforts at such a
pivotal time in the advanced TV industry,” Dremeaux said.
“FreeWheel is in a unique position to transform the way TV and
premium video advertising is bought and sold, and I could not be
more excited to help bring this vision to life and drive greater
success for the company and for our clients.”
About FreeWheel FreeWheel, A Comcast Company, empowers
all segments of The New TV Ecosystem. We are structured to provide
the full breadth of solutions the advertising industry needs to
achieve their goals. We provide the technology, data enablement,
and convergent marketplaces required to ensure buyers and sellers
can transact across all screens, across all data types, and all
sales channels, in order to ensure the ultimate goal – results for
marketers.
With offices in New York, San Francisco, Chicago, London, Paris,
Beijing, and across the globe, FreeWheel, A Comcast Company, stands
to advocate for the entire industry through the FreeWheel Council
for Premium Video. For more information, please visit
freewheel.com, and follow us on Twitter and LinkedIn.
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version on businesswire.com: https://www.businesswire.com/news/home/20211006005876/en/
Media Contact: Elaine Wong elaine_wong@comcast.com
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