Peacock to Launch April 15 to Comcast’s
Xfinity X1 and Flex Customers; Debuts Nationally July 15
Peacock Strikes Bundled Distribution Deals
with Cox and Comcast, Bringing the Service to a Combined Total of
More Than 24 Million Initial Subscribers
Brands Including Eli Lilly and Company,
State Farm, Target and Unilever Sign on as First Set of Launch
Sponsors of Peacock
Juggernaut Law and Order and Chicago Brands
From Dick Wolf’s Wolf Entertainment to Stream on Peacock
Peacock Signs Multi-Year Deal With Kevin
Hart’s Laugh Out Loud Network
The Tonight Show Starring Jimmy Fallon and
Late Night with Seth Meyers to Stream Early on Peacock Each
Day
Exclusive Live, Daily Olympic Programming
From the 2020 Summer Games Featured on Peacock
At a Comcast investor presentation held in the iconic Studio 8H
of 30 Rock, NBCUniversal unveiled Peacock, a free premium
ad-supported streaming service with subscription tiers offering
more than 600 movies and 400 series, as well as compelling live and
on-demand content across news, sports, late night, and reality.
From world-class originals and treasured hits, to blockbuster films
and streaming channels, Peacock will offer consumers everything
fans love to watch, all in one place.
Taking a different strategic approach, the company announced a
tiered offering that gives consumers broad access to Peacock across
web, mobile and connected-TV devices:
- Peacock Free: This free, ad-supported option will
provide fans everywhere with more than 7,500 hours of programming.
Peacock Free includes next day access to current seasons of
freshman broadcast series, complete classic series, popular movies,
curated daily news and sports programming including the Olympics,
Spanish-language content, select episodes of marquee Peacock
originals and tent-pole series, as well as curated Peacock
streaming genre channels such as “SNL Vault,” “Family Movie Night”
and “Olympic Profiles.”
- Peacock Premium: Bundled at no additional cost to 24
million Comcast and Cox subscribers, this ad-supported option will
additionally include full season Peacock originals and tent-pole
series, next day access to current seasons of returning broadcast
series, early access to late night talk shows, and additional
sports – such as the Premier League - totaling more than 15,000
hours of content. Also available for $4.99 per month on all popular
connected mobile and web devices for non-bundled customers.
The company expects to bundle Peacock Premium
with additional partners in the coming months.
Premium customers can upgrade to an ad-free
experience for an additional $5.00 per month, or any customer can
purchase the ad-free experience directly for $9.99 per month.
“This is a very exciting time for our company, as we chart the
future of entertainment,” said Steve Burke, Chairman of
NBCUniversal. “We have one of the most enviable collections of
media brands and the strongest ad sales track record in the
business. Capitalizing on these key strengths, we are taking a
unique approach to streaming that brings value to customers,
advertisers and shareholders.”
“Peacock will provide consumers with a destination that goes
beyond movies and television, aggregating a variety of content that
fans want on one service,” said Matt Strauss, Chairman of Peacock
and NBCUniversal Digital Enterprises. “By delivering timely and
topical content like breaking news, live sports, and watercooler
moments from late night, Peacock is uniquely bringing a pulse to
the world of streaming that does not exist in today’s
marketplace.”
LAUNCH DATES & SUBSCRIBER
TARGET:
Xfinity X1 and Flex customers will have early bird access to
Peacock Premium starting April 15. And beginning July 15, taking
full advantage of the massive promotional opportunity of the Tokyo
Olympics, Peacock Free and Peacock Premium will be available
nationally on popular web, mobile and connected-TV devices. The
company expects to reach 30-35 million active accounts by 2024.
BRAND SPONSORS:
Peacock will launch with a select group of top brand sponsors,
bringing in hundreds of millions of initial advertising revenue.
Peacock’s launch sponsors include Eli Lilly and Company, State
Farm, Target and Unilever. Each launch sponsor will have the
exclusive opportunity to define Peacock’s new advertising
experience to give consumers the best content at the best price:
free.
NEW CONTENT
ANNOUNCEMENTS:
Peacock announced a broad slate of new, high-profile TV and film
acquisitions, as well as a robust programming strategy around late
night, sports, kids, news, and more, including:
TV
ACQUISITIONS:
Peacock will stream the ratings juggernaut
brands from Dick Wolf’s Wolf Entertainment, including “Law and
Order,” “Law and Order: SVU,” “Law and Order: Criminal Intent,”
“Chicago Fire,” “Chicago P.D.,” and “Chicago Med.” These
dramas are consistently among the top-rated shows on television and
among the most-streamed shows across platforms.
Peacock will also stream Paramount Network
hit series “Yellowstone,” the record-breaking drama,
licensed from ViacomCBS. “Yellowstone” is co-created by
Taylor Sheridan and John Linson, and is co-produced by David
Glasser’s 101 Studios. Additionally, “Two and a Half
Men,” and “The George Lopez Show” from Warner Brothers
were announced.
As previously announced, Peacock will offer
some of the most popular NBC and classic TV series of all time,
including “30 Rock,” “Bates Motel,” “Battlestar Galactica,”
“Brooklyn Nine-Nine,” “Cheers,” “Chrisley Knows Best,” “Covert
Affairs,” “Downton Abbey,” “Everybody Loves Raymond,” “Frasier,”
“Friday Night Lights,” “House,” “Keeping Up with the Kardashians,”
“King of Queens,” “Married…With Children,” “Monk,” “The Office,”
“Parks and Recreation,” “Parenthood,” “Psych,” “Royal Pains,”
“Saturday Night Live,” “Superstore,” and “Will &
Grace.”
PEACOCK
ORIGINALS:
Peacock has signed a multi-year partnership
with Kevin Hart’s Laugh Out Loud network, which includes an equity
investment in the company, a first look deal with LOL, and the
distribution of LOL’s catalog on the service. As part of the
agreement, Laugh Out Loud will produce a Kevin Hart stand-up comedy
special and an original interview series called “Hart to
Heart,” and a series of short-form content exclusively for
Peacock.
Additional newly announced Peacock originals
include Tina Fey-produced original series “Girls5Eva,” about
a one-hit-wonder girl group from the 90’s that reunites to give
their pop star dreams one more shot; international series from
NBCUniversal International Studios, including drama thriller
“The Capture,” fresh off its rating success on the
BBC in the UK, and comedy “Lady Parts,” launching on
Channel 4 in the U.K., as well as three highly anticipated new
comedies from Sky Studios: “Intelligence” starring David
Schwimmer, “Code 404,” and “Hitmen”; a racing series
from Dale Earnhardt Jr.; and a behind-the-scenes documentary series
that follows USA Basketball superstars on their journey to Tokyo,
produced in partnership with the NBA.
Noteworthy original series in development for
Peacock include: “Expecting,” from Mindy Kaling,
“Division One,” from Amy Poehler, “Clean Slate,” from
Norman Lear and “MacGruber,” from Will Forte.
Previously announced Peacock scripted
originals include comedies such as “Rutherford
Falls,” “Saved by the Bell,” “A.P. Bio,”
“Punky Brewster,” and the movie spinoff “Psych 2: Lassie
Come Home,” as well as dramas “Dr. Death,”
“Battlestar Galactica,” “Brave New World,”
“Angelyne,” and “Armas de Mujer.”
LATE NIGHT
EARLY:
For the first time ever, fans will get
exclusive early access to NBC’s acclaimed late night shows.
Starting in July on Peacock Premium, NBC’s late night talk shows
will be streaming on Peacock beginning at 8 p.m. ET with “The
Tonight Show Starring Jimmy Fallon,” followed by “Late Night
with Seth Meyers” at 9 p.m. ET.
SPORTS:
OLYMPICS:
Peacock will give viewers a front-row seat
for the most-watched event of 2020, the Tokyo Olympics. Peacock
will feature live coverage of the Opening and Closing Ceremonies
before they air on NBC in primetime, and three daily Olympic shows
including, “Tokyo Live,” with live coverage of one of the
day’s most exciting events; “Tokyo Daily Digest,” with
mid-day highlights of the Games; and “Tokyo Tonight,” a
complement to the primetime show that will help audiences catch up
on the day’s events. Peacock will also live stream more than 1,000
hours of exclusive coverage from the Tokyo Paralympics. And
following Tokyo, in partnership with the US Paralympic Committee,
Peacock will add the Olympic Channel: Home of Team USA, 24/7, 365,
featuring live coverage and can’t-miss content as America’s best
athletes prepare for the 2022 Winter Olympics and beyond.
PREMIER LEAGUE &
RYDER CUP:
Beginning in August 2020, soccer fans will be
treated to 2,000 hours of Premier League coverage, including more
than 140 matches that aren’t available on television, as well as
clips and replays of the most exciting moments from the pitch.
The Ryder Cup golf tournament will be coming
to the service in September 2020 with featured groups of Europe’s
and America’s best pairings.
FILM:
Peacock will have the exclusive streaming
rights for the 2020 Universal film slate and beyond in the network
window. Films will include some of the biggest live action feature
films of all time, including “Fast & Furious 9” and
“Jurassic World 3.”
This is in addition to the previously
announced premium original films and animated series in development
for Peacock from Universal Pictures and DreamWorks Animation, and
hundreds of critically-acclaimed films and box-office hits
including “American Pie,” “Bridesmaids,” “Knocked Up,” “Meet the
Parents,” “Meet the Fockers,” “A Beautiful Mind,”
“Back to the Future,” “Brokeback Mountain,” “Casino,”
“Dallas Buyers Club,” “Do the Right Thing,” “Erin Brockovich,”
“E.T. The Extra Terrestrial,” “Field of Dreams,” “Jaws,” “Mamma
Mia!,” “Shrek,” “The Breakfast Club,” and franchises including
“Bourne,” “Despicable Me,” and “Fast &
Furious.”
KIDS:
Peacock will have access to the first pay
window for DreamWorks Animation films “Trolls World Tour,”
“The Boss Baby 2,” and “The Croods 2.”
Peacock will also be the exclusive streaming
home to new episodes of “Curious George,” one of the most
beloved children’s titles in the history of animation.
New original series from DreamWorks Animation
will also stream on Peacock, including “TrollsTopia,”
“Madagascar: A Little Wild,” “The Mighty Ones,” “Cleopatra in
Space” and “Where’s Waldo?”
Additionally, popular family film titles from
DreamWorks, Illumination Entertainment and Universal Kids will be
available on Peacock including “Shrek,” “Shark Tale,” and
“Despicable Me.”
NEWS:
Unique among the major streaming services,
Peacock will be home to live breaking news coverage – just as all
eyes turn to the highly anticipated 2020 presidential election. NBC
News NOW, the newly launched streaming network, will bring Peacock
viewers “NBC Nightly News with Lester Holt” as well as
original video from “TODAY” and across the NBC News
portfolio. The longest running show in television history will also
be part of the newest streaming platform – with an original
offering from “Meet the Press with Chuck Todd” on Peacock
each weekday. In addition, NBC News will create signature, original
documentaries for Peacock – delving deep into politics, biographies
and history. Peacock will also be home to full episodes of
“Dateline” – the true crime original. And America’s
most-watched news brand will go global, with coverage of the
biggest stories shaping the planet as NBC News unveils a brand new
international news network in collaboration with Sky.
For more information about the Comcast NBCUniversal Investor
Meeting, please visit www.cmcsa.com.
ABOUT PEACOCK:
Peacock (www.peacocktv.com) is NBCUniversal’s new streaming
service, launching in 2020. Peacock will deliver a world-class
slate of exclusive originals, on-demand libraries of hit TV shows,
including two of the most-watched streaming series “The Office” and
“Parks and Recreation,” plus critically-acclaimed films from the
vaults Universal Pictures, Focus Features, DreamWorks Animation,
Illumination and Hollywood’s biggest studios. In addition, Peacock
will tap into NBCUniversal’s unmatched ability to deliver a broad
range of compelling topical content across news, sports, late-night
and reality. NBCUniversal is a subsidiary of Comcast
Corporation.
ABOUT COMCAST
CORPORATION:
Comcast Corporation (Nasdaq: CMCSA) is a global media and
technology company with three primary businesses: Comcast Cable,
NBCUniversal, and Sky. Comcast Cable is one of the United States’
largest high-speed internet, video, and phone providers to
residential customers under the Xfinity brand, and also provides
these services to businesses. It also provides wireless and
security and automation services to residential customers under the
Xfinity brand. NBCUniversal is global and operates news,
entertainment and sports cable networks, the NBC and Telemundo
broadcast networks, television production operations, television
station groups, Universal Pictures, and Universal Parks and
Resorts. Sky is one of Europe's leading media and entertainment
companies, connecting customers to a broad range of video content
through its pay television services. It also provides
communications services, including residential high-speed internet,
phone, and wireless services. Sky operates the Sky News broadcast
network and sports and entertainment networks, produces original
content, and has exclusive content rights. Visit
www.comcastcorporation.com for more information.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20200116005806/en/
Peacock Lisa Scalzo Lisa_Scalzo@comcast.com 818.395.8443
NBCUniversal Corporate Communications Hilary Smith
Hilary.Smith@nbcuni.com 212.664.2617
Lauren Skowronski Lauren.Skowronski@nbcuni.com 212.664.2432
NBCUniversal Ad Sales Joe Benarroch Joe.Benarroch@nbcuni.com
212.664.3215
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