Discovery, Inc. Partners with FreeWheel on Multi-Year Agreement to Unify Its Advertising Management & Aggregate Audience Scal...
September 30 2019 - 1:00PM
Business Wire
Discovery to Use FreeWheel’s Unified
Decisioning Platform to Re-aggregate Scale, Enhance Targeting
Capabilities, and Simplify the Workflow for Transactions with
Advertising Buyers
New Agreement Follows Major Technology
Integration of Discovery Platforms by FreeWheel to Enable Holistic
Management Across All Combined Networks
Discovery, Inc. (Nasdaq: DISCA, DISCB, DISCK) and FreeWheel, A
Comcast Company (Nasdaq: CMCSA), today announced a multi-year
agreement under which FreeWheel will provide their unified
decisioning platform to enable holistic advertising management for
Discovery’s full roster of cable networks.
This press release features multimedia. View
the full release here:
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“As we are building the advertising solutions of the future, the
industry needs to accelerate the innovation around technology,
measurement and targeting. There is too much value being left on
the table and Discovery is committed to supporting the next
generation of innovators across the industry. FreeWheel has been a
strong partner over the years, and their work to integrate the tech
stacks of our expanded portfolio, while complicated, has been
seamless,” said Keith Kazerman, EVP Digital Sales, Advanced
Advertising and Research, Discovery, Inc. “The resulting, combined
Discovery platform offers advertisers the necessary scale and
intelligence to reach their customers across the array of
data-enabled delivery channels that are redefining the way
television is bought and sold.”
An increasingly important focus for Discovery is reaching
viewers who watch programming via Discovery GO, the company’s TVE
streaming platform, as well as viewers who access Discovery’s
channels through a cable or satellite provider’s app. Apps allow
advertisers additional addressable targeting capabilities that can
be used to reach more precise audiences, or to build incremental
reach among those unexposed or underexposed to a TV campaign.
Discovery and FreeWheel have partnered to ensure these advertising
opportunities can be realized across all of Discovery’s
properties.
Given the value that addressability brings to advertisers,
Discovery is also working with Comcast and FreeWheel to bring these
capabilities to Discovery programming delivered via traditional
linear distribution and video on demand (VOD). This was the focus
of Comcast Advertising’s On Addressability initiative announcement
earlier this summer.
“It’s great to work with partners who share the same focus on
innovation and industry leadership,” said James Rooke, General
Manager, FreeWheel Publishers. “The work that we have done
together, and continue to expand upon, is truly changing video
advertising for the better. We are proud to call Discovery a client
and look forward to the exciting advancements on the horizon.”
About Discovery:
Discovery, Inc. (Nasdaq: DISCA, DISCB, DISCK) is a global leader
in real life entertainment, serving a passionate audience of
superfans around the world with content that inspires, informs and
entertains. Discovery delivers over 8,000 hours of original
programming each year and has category leadership across deeply
loved content genres around the world. Available in 220 countries
and territories and nearly 50 languages, Discovery is a platform
innovator, reaching viewers on all screens, including TV Everywhere
products such as the GO portfolio of apps; direct-to-consumer
streaming services such as Eurosport Player and MotorTrend
OnDemand; digital-first and social content from Group Nine Media
and a strategic alliance with PGA TOUR to create the international
home of golf. Discovery’s portfolio of premium brands includes
Discovery Channel, HGTV, Food Network, TLC, Investigation
Discovery, Travel Channel, MotorTrend, Animal Planet, and Science
Channel, as well as OWN: Oprah Winfrey Network in the U.S.,
Discovery Kids in Latin America, and Eurosport, the leading
provider of locally relevant, premium sports and Home of the
Olympic Games across Europe. For more information, please visit
https://corporate.discovery.com/ and follow @DiscoveryIncTV across
social platforms.
About FreeWheel
FreeWheel, A Comcast Company, empowers all segments of The New
TV Ecosystem. We are structured to provide the full breadth of
solutions the advertising industry needs to achieve their goals. We
provide the technology, data enablement, and convergent
marketplaces required to ensure buyers and sellers can transact
across all screens, across all data types, and all sales channels,
in order to ensure the ultimate goal – results for marketers. With
offices in New York, San Francisco, Chicago, London, Paris,
Beijing, and across the globe, FreeWheel, A Comcast Company, stands
to advocate for the entire industry through the FreeWheel Council
for Premium Video. For more information, please visit
www.freewheel.tv, and follow us on Twitter and LinkedIn.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20190930005686/en/
Discovery: Cara Brugnoli, 212-548-5365
cara_brugnoli@discovery.com
FreeWheel: Elaine Wong, 929-388-9098 elaine_wong@comcast.com
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