Lindex Gives Retail a New Look with Citrix
October 06 2020 - 8:30AM
Business Wire
Leading European fashion chain leverages
cutting-edge technology to deliver superior experience for
increasing number of customers shopping online
When COVID-19 struck and physical stores were forced to close
their doors, consumers around the world headed online in droves.
Many retailers were caught off guard and unable to manage the spike
in demand. Lindex, one of Europe’s leading fashion chains, wasn’t
among them. Using solutions from Citrix® Systems, Inc.
(NASDAQ:CTXS), the company was able to quickly scale its resources
and continue to deliver a world-class digital shopping experience
that has kept customers satisfied and business humming.
“The global pandemic is accelerating the shift toward online
commerce that has long been underway, and retailers must adapt to
the change,” said Florian Westerdahl, Chief Technology Officer,
Lindex. “With Citrix, we can provide a secure, reliable digital
experience that engages our customers and maintain the agility and
resiliency needed to move our business forward in these challenging
and uncertain times.”
A New Look
Shopping for clothing requires a personal touch, and Lindex has
built a robust online storefront to provide it. As an increasing
number of consumers began to visit its virtual location, the
company realized it would need to upgrade its infrastructure to
accommodate them.
“We were eager to launch new services that would allow our
customers to quickly find and buy the items they need and want,”
Westerdahl said. And the company tapped into cutting-edge
technology to do it.
An Agile Approach
Together with Citrix partner Xenit AB, Lindex built an agile
microservice architecture in a container-based environment with
Citrix ADC™ , a top Kubernetes.
A comprehensive application delivery and load balancing solution
for monolithic and microservices-based applications, Citrix ADC is
designed to provide a high-quality digital enterprise experience
for web, traditional, and cloud-native applications regardless of
where they are hosted. The solution can be deployed on-premises and
across all cloud types and cloud-native platforms and enables
companies to deliver a better user experience, on any
device—anywhere.
Game-Changing Results
In using it, Lindex has been able to do just this. “New services
that enhance the user experience can be easily distributed, and the
system can be automatically scaled to meet fluctuations in demand,
which has led to much faster response times,” Westerdahl said.
The Future of Retail – Delivered Today
And Lindex is leveraging this agility to prepare for the future
of retail and deliver it today. “We are not just powering a
website,” Westerdahl said. “We are building a common platform to be
able to digitize all our channels and deliver new services and
applications that delight our customers and fuel growth.”
Lindex joins more than 400,000 organizations across the globe
who rely on Citrix digital workspace solutions. To learn more about
these solutions and the value they can deliver for your
organization, click here.
About Citrix
Citrix (NASDAQ: CTXS) builds the secure, unified digital
workspace technology that helps organizations unlock human
potential and deliver a consistent workspace experience wherever
work needs to get done. With Citrix, users get a seamless work
experience and IT has a unified platform to secure, manage, and
monitor diverse technologies in complex cloud environments.
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Media Contact: Karen Master Citrix +1 216-396-4683
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