Sanctuary Taps Cinedigm and VIZIO to Bring Its Yoga Meditation Service to People at Home
August 07 2020 - 9:00AM
Business Wire
Sanctuary’s Health & Wellness App
Available to the Public For the First Time Ever on VIZIO SmartCast
TVs
Sanctuary Studios announced today the availability of its health
& wellness video-on-demand application for VIZIO’s SmartCast
televisions. The app is easily accessible through VIZIO SmartCast
TVs and is powered by Matchpoint Blueprint™, a service provided by
Cinedigm (NASDAQ: CIDM).
Sanctuary Studios, Inc. is an immersive yoga and meditation
studio in Seattle that is bringing their high-production value
immersive yoga, meditation and sound healing experiences to
connected TVs. Last fall, Sanctuary Studios opened their showcase
location in Seattle, creating a new category in the field of
wellness: technology-enabled micro-retreats. Inside individual
wellness studios, Sanctuary guests enjoy on-demand pre-recorded,
Sanctuary-produced content including yoga, sound baths, and guided
meditations taught by instructors in stunning locations around the
world.
With in-person yoga, mindfulness, and fitness offerings now off
the table amidst COVID-19, Sanctuary worked with Cinedigm to offer
people at home a convenient way to engage in personal wellness
through a free streaming app.
The content will be distributed as a free Ad-Supported Video on
Demand (AVOD) application on VIZIO SmartCast TVs. The application
has been developed using Cinedigm’s proprietary Matchpoint
Blueprint platform, which allows for a cost-efficient, low cost
approach for developing applications optimized for VIZIO and most
other brands of connected televisions.
“Our leading-edge, cinematic experience brings best-in-class
teachers and inspiring wellness content directly to your mat in the
safety of your own home,” says founder Robert Martin. “With
Cinedigm’s expertise in streaming content and their deep
relationships with streaming platforms, we look forward to sharing
our content with a global audience.”
“Given these uncertain and volatile times, we are thrilled to
utilize our Matchpoint Blueprint platform to bring content
experiences to consumers seeking a safe way to meditate and
maintain their personal wellness through yoga,” said Tony Huidor,
General Manager of Digital Networks. “Sanctuary’s yoga instructors
are the best of the best, and we know SmartCast viewers will
benefit from their immersive yoga and meditation videos shot in
stunning locations around the world.”
Cinedigm continues to focus on bringing well-established brands
and film and television content from leading content owners into
the rapidly growing free ad-supported television marketplace.
Consumer interest in premium content remains strong within the OTT
ad-supported space, as traditional cable and satellite services
continue to lose subscribers seeking low-cost alternatives and new
options for their entertainment needs.
ABOUT CINEDIGM
For more than twenty years, Cinedigm (NASDAQ: CIDM) has led the
digital transformation of the entertainment industry. Today,
Cinedigm entertains hundreds of millions of consumers around the
globe by providing premium content, streaming channels and
technology services to the world’s largest media, technology and
retail companies. For more information, visit
http://www.cinedigm.com/.
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Press Contact for CIDM: Jill Calcaterra 310-466-5135
jcalcaterra@cinedigm.com
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