Additional Proxy Soliciting Materials (definitive) (defa14a)

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

SCHEDULE 14A

Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934 (Amendment No. )

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The Cheescake Factory Incorporated
(Name of Registrant as Specified In Its Charter)


(Name of Person(s) Filing Proxy Statement, if other than the Registrant)

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Your Vote Counts THE CHEESECAKE FACTORY INCORPORATED 2021 Annual Meeting Vote by May 26, 2021 11:59 PM ET THE CHEESECAKE FACTORY INCORPORATED ATTN:STACY FEIT 26901 MALIBU HILLS ROAD CALABASAS HILLS, CA 91301You invested in THE CHEESECAKE FACTORY INCORPORATED and it's time to vote! You have the right to vote on proposals being presented at the Annual Meeting. This is an important notice regarding the availability of proxy material for the stockholder meeting to be held on May 27, 2021. Get informed before you vote View the Notice & Proxy Statement, Form 10-K online OR you can receive a free paper or email copy of the material(s) by requesting prior to May 13, 2021. If you would like to request a copy of the material(s) for this and/or future stockholder meetings, you may (1) visit www.ProxyVote.com, (2) call 1-800-579-1639 or (3) send an email to sendmaterial@proxyvote.com. If sending an email, please include your control number (indicated below) in the subject line. Unless requested, you will not otherwise receive a paper or email copy. Smartphone users Point your camera here and vote without entering a I number May 27, 2021 10:00 AM PDT Meeting live via the Internet - please visit www.virtualshareholdermeeting.com/CAKE2021

Vote at www.ProxyVote.com THIS IS NOT A VOTABLE BALLOT This is an overview of the proposals being presented at the upcoming stockholder meeting. Please follow the instructions on the reverse side to vote these important matters. Voting Items 1 . Election of Directors Nominees: 1A David Overton 1B Edie A. Ames 1C Alexander L. Cappello 1D Jerome I. Kransdorf 1 E Janice L. Meyer 1 F Laurence B. Mindel 1G David B. Pittaway 1H Herbert Simon 2. To ratify the selection of KPMG LLP as the Company's independent registered public accounting firm for fiscal year 2021, ending December 28, 2021. 3. To approve, on a non-binding, advisory basis, the compensation of the Company's Named Executive Officers as disclosed pursuant to the compensation disclosure rules of the Securities and Exchange Commission. 4. To approve, in accordance with Nasdaq Listing Rule 5635, the issuance of shares of common stock in excess of the applicable ownership limitation upon the conversion of our Series A preferred stock. Board Recommends 0For 0For 0For 0For 0For 0For 0For 0For 0For 0For OFor NOTE: In addition, to transact such other business as may properly come before the Annual Meeting or any adjournment or postponement thereof. Prefer to receive an email instead? While voting on www.ProxyVote.com, be sure to click "Sign up for E-delivery".