Prospectus
CENNTRO ELECTRIC GROUP LIMITED
188,958,629 Ordinary Shares
This prospectus relates to the offer and resale of up to
188,958,629 ordinary shares, no par value (“Ordinary Shares”) of
Cenntro Electric Group Limited ACN 619 054 938, an Australian
public limited company formerly known as Naked Brand Group Limited
(the “Company”), by the Selling Shareholders set forth under
“Selling Shareholders” below, consisting of (a) 174,853,546
Ordinary Shares issued in connection with the Distribution (as
defined below) of the Acquisition Shares (as defined below) by
Cenntro Automotive Group Limited, a Cayman Islands company limited
by shares (“CAG”), to its shareholders following the closing of the
Combination (as defined below), including 27,751,531 Ordinary
Shares distributed to certain shareholders of CAG pursuant to their
conversion of the Convertible Notes (as defined below) previously
issued to such shareholders into Series A-1 Preferred Shares of CAG
in connection with the Combination, (b) 6,925,684 Ordinary Shares
issued to two private placement investors in connection with the
December 2021 Private Placement (as defined below), (c) 7,151,612
Ordinary Shares issued to an entity associated with Justin
Davis-Rice, the former Executive Chairman and former Chief
Executive Officer and a current director of the Company, in
connection with the previously awarded Incentive Award (as defined
below) and (d) 11,839 Ordinary Shares granted to certain former and
current non-employee directors of the Company and 15,948 Ordinary
Shares underlying options granted to certain former and current
non-employee directors of the Company (the “Non-Employee Director
Options”), in each case, as compensation for their services on the
Company's board. 92,463,001 Ordinary Shares included in this
prospectus are subject to a lock-up agreement for 180 days from
December 30, 2021.
On December 30, 2021, Naked Brand Group Limited ACN 619 054
938, which we refer to as NBG prior to the Combination, and CAG
completed a combination (the “Combination”) in a stock transaction,
pursuant to which NBG purchased certain wholly owned subsidiaries
of CAG in exchange for the issuance of 174,853,546 Ordinary Shares,
equaling 66.9% of the Ordinary Shares outstanding immediately
following the closing of the Combination and the assumption of
options to purchase an aggregate of 9,225,291 Ordinary Shares under
the 2016 Plan (as defined below). Following the completion of the
Combination, NBG changed its name to Cenntro Electric Group
Limited. See “Prospectus Summary—The Combination and Related
Transactions.”
We will not receive any proceeds from the sale of the Ordinary
Shares by any of the Selling Shareholders under this prospectus.
However, we will receive proceeds pursuant to the exercise of the
Non-Employee Director Options unless the applicable former or
current non-employee director chooses to exercise such options on a
cashless basis.
We are an “emerging growth company” as defined under the federal
securities laws and, as such, we have elected to comply with
certain reduced reporting requirements for this prospectus and may
elect to do so in future filings.
We are a holding company incorporated in Australia and
headquartered in New Jersey. As a holding company with no material
operations of our own, we conduct our operations through our
subsidiaries, including subsidiaries in the United States and in
the People’s Republic of China, which we refer to as the PRC or
China. While a significant portion of our business functions are
located in the United States, including executive management,
corporate finance and sales, our operations in China through our
PRC subsidiaries subject us and our investors to unique risks due
to uncertainty regarding the interpretation and application of
currently enacted PRC laws and regulations. Any future actions of
the PRC government relating to the foreign listing of companies
with significant PRC operations, and the possibility of sanctions
imposed by PRC regulatory agencies, including the China Securities
Regulatory Commission, if we fail to comply with their rules and
regulations. As a U.S.-listed public company with operations in
China, we may face heightened scrutiny and negative publicity,
which could materially affect our operations or significantly limit
our ability to offer or continue to offer securities to investors
and cause the value of such securities to significantly decline.
For a description of some of the China-related risks to this
offering, see “Risk Factors—Risks Relating to Doing Business in
China” incorporated by reference herein from our Report of Foreign
Private Issuer on Form 6-K filed on November 8, 2021 and
“Risk Factors—Risks Related to Ownership of Our Ordinary Shares”
beginning on page
16.
Information regarding the Selling Shareholders, the number of
Ordinary Shares that may be sold by each of them, and the times and
manner in which they may offer and sell the Ordinary Shares under
this prospectus is provided under the sections titled “Selling
Shareholders” and “Plan of Distribution.” We have not been informed
by the Selling Shareholders when or in what amount the Selling
Shareholders may offer the securities for sale. The Selling
Shareholders may sell any, all, or none of the securities offered
by this prospectus. The Selling Shareholders and intermediaries
through whom such securities are sold may be deemed “underwriters”
within the meaning of the Securities Act of 1933, as amended (the
“Securities Act”), with respect to the securities offered hereby,
and any profits realized or commissions received will be deemed
underwriting compensation.
Our Ordinary Shares trade on the Nasdaq Capital Market, or
“Nasdaq,” under the symbol “NAKD.” The closing price of our
Ordinary Shares on January 5, 2022 was US$4.63 per
share.
Investing in our securities involves risks. You should read
carefully and consider the risks referenced under “Risk Factors”
beginning on page
16, the
risk factors described under “Risk Factors” in the documents
incorporated by reference herein, including those discussed in our
Report of Foreign Private Issuer on Form 6-K filed by us with the
Securities and Exchange Commission (the “SEC”) on November 8,
2021 under the sections titled “Risk Factors Relating to the
Combination and Cenntro—Risks Related to Our Business and Financial
Results,” “Risk Factors Relating to the Combination and
Cenntro—Risks Related to Our Industry,” “Risk Factors Relating
to the Combination and Cenntro—Risks Related to Legal and
Regulatory Matters,” and “Risk Factors Relating to the Combination
and Cenntro—Risks Related to Doing Business in China,” as well as
the other information contained in or incorporated by reference in
this prospectus before making a decision to invest in our
securities.
Neither the SEC nor any state securities commission has approved or
disapproved of these securities or passed upon the accuracy or
adequacy of this prospectus. Any representation to the contrary is
a criminal offense.
Prospectus dated January 6, 2022