Brightcove Unveils Groundbreaking Video Compression Technology That Enhances Viewing Experience and Cuts Costs
May 22 2017 - 9:00AM
Business Wire
Context Aware Encoding incorporates machine
learning to deliver great viewer experience and reduce storage and
bandwidth costs by up to 50 percent
Brightcove (NASDAQ: BCOV) announced today at its user
conference, PLAY, the beta availability of Context Aware Encoding,
a new video compression technology that lowers the total cost of
ownership and improves video quality. Context Aware Encoding uses
machine learning and deep video analysis to achieve optimum quality
for each video with the fewest bits necessary. This patent-pending
approach to transcoding enables Brightcove customers to maximize
visual quality while reducing storage and delivery bandwidth
requirements by up to 50 percent.
The release of Context Aware Encoding addresses two mandates in
Brightcove’s Manifesto for Transforming the Experience and
Economics of Online Video in 2017. The technology radically
improves the user experience publishers can deliver to their
viewers by improving video experiences for users in situations
where bandwidth is limited. Unlike other encoding solutions, the
Brightcove technology takes into account the broader context of the
video experience, creating a custom encoding profile tailored to
the combination of each individual video’s content complexity and
viewing environment. The result for viewers is a higher quality
video that starts up faster and buffers less.
Reducing video operations and delivery costs by up to 50 percent
is another focus for Brightcove in 2017. For Brightcove’s media
customers that are managing hundreds of videos and millions of
streams, the cost savings on storage and bandwidth are meaningful.
By reducing the number of renditions created and automatically
adjusting the bitrates, Brightcove estimates that for many
customers, cost savings on storage can approach 50 percent, and on
average 40 percent on bandwidth.
Context Aware Encoding analyzes each individual video and
optimizes it for the target device and bandwidth profiles. The
technology then optimizes video parameters such as resolution and
framerate, and codec parameters like bitrate, codec profile and
level, and creates the appropriate adaptive bitrate (ABR) ladder
from this. By contrast, content-based approaches perform analysis
to choose a more optimal bitrate from an existing ABR ladder.
“Context Aware Encoding provides more bang for the bit to
Brightcove Video Cloud customers,” Anil Jain, executive vice
president and general manager, Media Business Unit, Brightcove,
said. “In keeping with the manifesto that we’re living by in 2017,
we’re proud of this new technology that simplifies the transcoding
process and delivers on the promise to greatly enhance the user
experience and significantly cut operational spend.”
Current Brightcove Video Cloud customers interested in
participating in the Context Aware Encoding beta program can
contact Brightcove.
About BrightcoveBrightcove Inc. (NASDAQ:BCOV) is the
leading global provider of powerful cloud solutions for delivering
and monetizing video across connected devices. The company offers a
full suite of products and services that reduce the cost and
complexity associated with publishing, distributing, measuring and
monetizing video across devices. Brightcove has thousands of
customers in over 70 countries that rely on the company’s cloud
solutions to successfully publish high-quality video experiences to
audiences everywhere. To learn more, visit www.brightcove.com.
This press release may include forward-looking statements
regarding anticipated objectives, growth and/or expected product
and service developments or enhancements. Such forward-looking
statements may be identified by the use of the following words
(among others): "believes," "expects," "may," "will," "plan,"
"should" or "anticipates," or comparable words and their negatives.
These forward-looking statements are not guarantees but are subject
to risks and uncertainties that could cause actual results to
differ materially from the expectations contained in these
statements. For a discussion of such risks and uncertainties, see
"Risk Factors" in the Company's filings with the Securities and
Exchange Commission, including its most recent annual report on
Form 10-K. Brightcove assumes no obligation to update any
forward-looking statements contained in this press release in the
event of changing circumstances or otherwise, and such statements
are current only as of the date they are made.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170522005104/en/
Press ContactsNorth America:BrightcovePhil LeClare,
617-674-6510press@brightcove.comorEurope:WE Communications for
BrightcoveRebecca Lake, + 020 7632 3856rlake@we-worldwide.com
Brightcove (NASDAQ:BCOV)
Historical Stock Chart
From Aug 2024 to Sep 2024
Brightcove (NASDAQ:BCOV)
Historical Stock Chart
From Sep 2023 to Sep 2024