OpenTable Joins Forces with Restaurants Across the U.S. to Help Diners Capture their First Family Meal Back Together
May 03 2021 - 9:00AM
According to data from OpenTable, the world's leading provider of
online restaurant reservations and part of Booking Holdings Inc.
(NASDAQ: BKNG), Mother’s Day reservations are
up 64%
compared to 2019 (pre-pandemic levels), indicating strong
demand for dining out with loved ones again. In fact, a recent
survey* conducted by OpenTable showed
one in three
Americans haven’t had an extended family gathering in over a
year and
63% either haven’t had a professional
family picture in that time or can’t remember the last time they
had one taken. To help families capture their reunions
this Mother’s Day, OpenTable today launched the “Frame the Feeling”
campaign, bringing together 14 iconic restaurant partners in 14
cities nationwide to offer complimentary professional photographs
at participating restaurants this Mother’s Day (May 9, 2021).
“Based on our data, Mother’s Day 2021 is shaping up to be the
first holiday where many families will celebrate and dine out
together - an experience diners are eagerly anticipating after more
than a year of restrictions,” said Debby Soo, CEO of OpenTable. “We
want to help people commemorate their overdue family reunions by
offering a priceless photo that captures the cherished feeling of
seeing loved ones around the table at their favorite restaurants
after being apart for so long.”
Furthermore, nearly 43% of Americans say they’d dine out
for Mother’s Day if restaurants safely offered a professional
family photo. Families will have the opportunity to snap a
photo through OpenTable’s partnership with local photographers and
restaurant partners and download their photo online afterwards -
all free of charge.
Participating OpenTable restaurants will offer the opportunity
to capture a Mother’s Day photo from 11:30 - 2 p.m. (local time)
and include:
- a’Bouzy - Houston, TX
- Alden and Harlow - Cambridge, MA
- Brennan’s - New Orleans, LA
- Cabra - Chicago, IL
- El Five - Denver, CO
- Honey Salt - Las Vegas, NV
- Iron Gate - Washington D.C.
- Jack’s Wife Freda - New York, NY
- Merriman’s - Honolulu, HI
- MILA - Miami, FL
- Positano Coast by Aldo Lamberti - Philadelphia, PA
- Presidio Social Club - San Francisco, CA
- The Rose - Venice, CA
- Rumi’s Kitchen - Atlanta, GA
For more information about OpenTable’s “Frame the Feeling”
Mother’s Day offering visit the OpenTable blog at
http://blog.opentable.com/2021/mothers-day-2021-frame-the-feeling.
*OT Survey Methodology:OpenTable partnered with
YouGov on April 19 - 20, 2021 to survey 1,326 adults (aged 18+)
online within the U.S. The figures have been weighted and are
representative of all U.S. adults (aged 18+).
About OpenTableOpenTable, part of Booking
Holdings Inc. (NASDAQ: BKNG), powers reservations for the
hospitality industry. OpenTable’s software seats more than 1
billion people per year and helps more than 60,000 restaurants,
bars, wineries and other venues attract guests, manage capacity,
improve operations and maximize revenue.
Contact: Julia FasanoEmail:
juliaf@praytellstrategy.com
Booking (NASDAQ:BKNG)
Historical Stock Chart
From Mar 2024 to Apr 2024
Booking (NASDAQ:BKNG)
Historical Stock Chart
From Apr 2023 to Apr 2024