CHARLESTON, S.C.,
Feb. 20, 2019 /PRNewswire/
-- Blackbaud (NASDAQ: BLKB), the world's leading cloud
software company powering social good, today announced the release
of the 2018 Charitable Giving Report by the Blackbaud Institute for
Philanthropic Impact™. The seventh annual report, which represents
the earliest and largest analysis of overall and online giving in
the U.S. nonprofit sector in 2018, shows continued year-over-year
growth and another record high for online giving.
"The 2018 Charitable Giving Report shows the continuation
of the longest sustained period of charitable giving growth since
the last recession," said Steve
MacLaughlin, Blackbaud's vice president of Data &
Analytics and senior advisor to the Blackbaud Institute."Online
giving is entering a new phase in which mobile and other digital
channels continue to change how donors engage with nonprofit
organizations, while Donor-Advised Funds (DAFs) continue to grow in
response to supporter preferences and changes in incentives. As
charitable giving in the United
States sees a return to previous trends after two years of
significant growth, it's imperative to look at overall giving
increases since 2016."
Key Highlights from the Blackbaud Institute 2018
Charitable Giving Report:
- Overall charitable giving in the United States increased 1.5% on a
year-over-year basis, with large organizations growing by 2.3%,
medium-sized organizations growing by 2.0%, and small nonprofits
experiencing a decrease of 2.3%. Since 2016, overall giving has
grown 9%.
- Online giving grew 1.2% in 2018, with large organizations
decreasing 0.5%, medium-sized organizations growing 3.7%, and small
nonprofits growing 0.7%. Since 2016, online giving has grown 17%
and average online gift amounts have continued to increase. The
average online donation in 2018 was $147.
- Approximately 8.5% of overall fundraising revenue,
excluding grants, was raised online in 2018—another record
high.
- In 2018, 24% of online transactions were made using a
mobile device.
- December remains the largest giving month of the year
with 17% of overall giving and 17.3% of online giving for the
year.
- For the first time in 2018, the Charitable Giving Report
has split giving to Environment and Animal Welfare organizations
into two separate sectors.
According to the report, Arts & Culture organizations
had the largest year-over-growth in both overall giving (5.5%) and
online giving (5.8%) in 2018. Animal Welfare, International
Affairs, Higher Education, and Public & Society Benefit
organizations also experienced substantial growth in overall giving
compared to 2017. Public & Society Benefit, Healthcare, and
Faith-based nonprofits also had positive growth rates in online
giving in 2018.
The 2018 Charitable Giving Report includes overall giving
data from 9,029 nonprofit organizations representing
$31.9 billion in total fundraising
from 2018, as well as online giving data from 5,537 nonprofits
representing more than $2.7 billion
in online fundraising from 2018, providing data-back findings to
help organizations benchmark their performance and guide their
fundraising strategies.
To view more charitable giving trends,
including statistics on retention, donor
characteristics and average donation amounts, download the 2018
Charitable Giving Report at
www.blackbaudinstitute.com/charitablegiving.
In addition to the year-in-review report, the Blackbaud Index
is updated monthly, showcasing the latest charitable giving trends.
Visit
www.blackbaud.com/blackbaudindex for
additional insights or to chart your organization's performance
against the index.
Click to Tweet: 2018 Charitable
Giving Report, the #nonprofit sector's largest analysis of overall
+ online giving, is now available from the @Blackbaud Institute!
https://blkb.co/CGR18
About the Blackbaud Institute
The Blackbaud Institute for Philanthropic Impact drives
research and insight to accelerate the impact of the social good
community. It convenes expert partners from across the
philanthropic sector to foster diverse perspectives, collective
thinking, and collaborative solutions to the world's greatest
challenges. Using the most comprehensive dataset in the social good
community, the Blackbaud Institute and its partners conduct
research, uncover strategic insight, and share results broadly, all
in order to drive effective philanthropy at every stage, from
fundraising to outcomes. Knowledge is powering the future of social
good, and the Blackbaud Institute is an engine of that progress.
Learn more, sign up for our newsletter, and check out our latest
resources at www.blackbaudinstitute.com.
About Blackbaud
Blackbaud(NASDAQ:
BLKB) is the world's leading cloud software company powering social
good. Serving the entire social good community—nonprofits,
foundations, companies, education institutions, healthcare
organizations and individual change agents—Blackbaud connects and
empowers organizations to increase their impact through cloud
software, services, expertise, and data intelligence. The Blackbaud
portfolio is tailored to the unique needs of vertical markets, with
solutions for fundraising and CRM, marketing, advocacy,
peer-to-peer fundraising, corporate social responsibility, school
management, ticketing, grantmaking, financial management, payment
processing, and analytics. Serving the industry for more than three
decades, Blackbaud is headquartered in Charleston, South Carolina and has operations
in the United States, Australia, Canada and the United Kingdom. For more information,
visit www.blackbaud.com, or follow us on
Twitter, LinkedIn, and
Facebook.
Media Inquiries
Brian Kosoy
Director, External
Affairs
843.654.3004
media@blackbaud.com
Forward-looking Statements
Except
for historical information, all of the statements, expectations,
and assumptions contained in this news release are forward-looking
statements that involve a number of risks and uncertainties,
including statements regarding expected benefits of products and
product features. Although Blackbaud attempts to be accurate in
making these forward-looking statements, it is possible that future
circumstances might differ from the assumptions on which such
statements are based. In addition, other important factors that
could cause results to differ materially include the following:
general economic risks; uncertainty regarding increased business
and renewals from existing customers; continued success in sales
growth; management of integration of acquired companies and other
risks associated with acquisitions; risks associated with
successful implementation of multiple integrated software products;
the ability to attract and retain key personnel; risks associated
with management of growth; lengthy sales and implementation cycles,
particularly in larger organization; technological changes that
make our products and services less competitive; and the other risk
factors set forth from time to time in the SEC filings for
Blackbaud, copies of which are available free of charge at the
SEC's website at www.sec.gov or upon request from
Blackbaud's investor relations department. All Blackbaud product
names appearing herein are trademarks or registered trademarks of
Blackbaud, Inc.
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SOURCE Blackbaud