UNION, N.J., Aug. 11, 2020 /PRNewswire/ -- Today, Bed Bath
& Beyond® the experts on college living,
launches College from Home, a shopping experience dedicated to
helping parents and college students redesign their childhood
bedrooms as remote learning spaces for the fall semester. As the
destination for college, Bed Bath & Beyond will provide expert
tips for creating remote learning spaces with the new College from
Home website section. In partnership with sister brand Decorist, an
online interior design service, the College from Home section will
offer free design tips, curated assortments and inspiration for
students to create functional learning spaces at home. Whether
students are studying on campus, living in an apartment or studying
at home, Bed Bath & Beyond is here to help by offering
value-driven products, solutions and a College Savings Pass.
With the uncertainty of how exactly the COVID-19 pandemic will
impact college and university campuses, many schools are opting for
virtual college courses this fall. As a result, many students will
be living at home in their childhood bedrooms instead of campus
dormitories. Shopping for and decorating a dorm room is a rite
of passage for college-bound students and College from Home
provides inspiration to design a stylish and functional bedroom
that feels like college.
"As the college destination for countless students across the
country, whether studying at home or on campus, we know this fall
won't bring the typical college experience every student looks
forward to," says Joe Hartsig,
Executive Vice President and Chief Merchandising Officer of Bed
Bath & Beyond. "College from Home brings the dorm experience to
life for students by showcasing essential product solutions, paired
with design inspiration to turn their childhood bedrooms and work
spaces into functional spaces for remote learning."
Starting today, the College from Home section will feature
virtual learning and study at home dorm essentials including lap
desks, organization tools, accessories, and bedding to transform
childhood bedrooms into dreamy dorm spaces. The design team at
Decorist created three room examples to help inspire for students
to create authentic spaces including:
- Chill Camp Vibes: a natural and rustic vibe, with muted
colors and outdoorsy elements for a camping-out feel
- Low-Key Bohemian: bright and cozy, with vintage-inspired
pieces and cool modern touches
- Modern Glam: pink and gold with plenty of plush, fluffy
accents that come together for a mature, chic look
"College students are adjusting to a new learning environment
this year. In July, we saw searches on our site up more than 200%
for desks and office chairs compared to the same period last year.
They need design guidance and inspiration to create a conducive
space —whether they're living at home or on campus. With that in
mind, and along with insights from current students, we designed
these spaces to set students up for academic success, as well as to
be cozy, comfortable, and personal," said Cindy Davis, Executive Vice President and Chief
Brand Officer of Bed Bath &
Beyond and President of Decorist.
"In our survey of college students, about seven in ten
students1 say decorating their dorm is important to
them, and their dorm decor is an expression of self. Students
shared they seek to create a space to feel 'at home' which is our
core brand purpose and what we want to help them achieve with these
inspirational designs."
To create an upgraded dorm-inspired bedroom at home, Decorist
provides help with a style quiz or the option to collaborate
with a Decorist designer. It also provides several tips for
students and their parents to consider before shopping:
- Create a Cohesive Look: Before shopping, students should
think about the look they want to go for and get inspired!
- Take a Seat: Comfortable, back-friendly seating options
are essential for studying and learning remotely, while a
comfortable chair and ottoman will make reading and study breaks
cozier.
- Brighten Up: Don't forget to include adequate
lighting and even consider lamps with a USB port to keep devices
charged and ready to go.
- Express Yourself: Artwork and décor will not only
make a space stand out, but also acts as a virtual backdrop for
video classes
- Make It Comfy: While having a dedicated study space
is important, it's equally as important to have a comfortable bed
and relaxation corner to relax from studying and get a good night's
rest
- Sleep in Style: As the main focal point of a
bedroom, bedding is a key place to showcase style through pillows,
throws, and even curtains.
- Get Organized: With the childhood bedroom acting as
a space to learn and relax, organizing textbooks and paperwork on
bookcases or in filing cabinets will help keep students on track
and everything in its place.
- Fuel Up: Even though the kitchen may be a short
walk away, having a small refrigerator or a personal coffee maker
will help keep students fueled while studying.
For college this season, students and parents can take advantage
of many services including newly introduced 2-hour
Buy-Online-Pickup-In-Store (BOPIS) and contactless Curbside Pickup
services, to make the college shopping experience as safe and easy
as possible. A newly created Healthy Living assortment also offers
essentials for those students returning to campus living, including
face masks, thermometers, and cleaning supplies. Customers receive
great value when they sign up for the College Savings Pass and
receive 20% off their entire purchase every time they shop on
made-to-last items, with unlimited use in-store or online through
September 30, 2020. Standard coupon
exclusions apply. Sign up at www.bedbathandbeyond.com/CSP.
For more information about our college offerings, visit
www.bedbathandbeyond.com/shopforcollege. Customers can visit
College from Home at www.bedbathandbeyond.com/collegefromhome.
About Bed Bath & Beyond:
Bed Bath & Beyond
Inc. and subsidiaries (the "Company") is an omnichannel retailer
that makes it easy for our customers to feel at home. The Company
sells a wide assortment of domestic merchandise and home
furnishings. The Company also provides a variety of textile
products, amenities and other goods to institutional customers in
the hospitality, cruise line, healthcare and other industries.
Additionally, the Company is a partner in a joint venture which
operates retail stores in Mexico
under the name Bed Bath & Beyond.
Bed Bath & Beyond operates websites at bedbathandbeyond.com,
bedbathandbeyond.ca.
About Decorist:
Decorist is an online interior
design company that makes decorating a home easy and affordable.
Executed entirely online, Decorist's roster of over 400
professional interior designers help beautifully design any room in
the home, staying within a client's style and budget. Decorist's
services makes ordering all of the components for a room easy and
fast, at the best possible prices. And for customers not ready to
start a full design project, they can consult Decorist's Design Bar
to have quick design questions answered by Decorist's team of
interior designers, completely free of charge. The company is a
subsidiary of Bed Bath & Beyond Inc.
1Source: Student Dorm Decor Study (May, 2020);
online survey among a national sample of n=360 Gen Z Americans,
ages 16-24, who lived in an on-campus dorm in the past two years
and/or plan to live in an on-campus dorm in the next year.
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SOURCE Bed Bath & Beyond