Avid Expands IP Content Sources for Live TV Content Workflows to Include Sony and TVU Networks
October 19 2021 - 9:09AM
Avid® (Nasdaq: AVID) today announced the interoperability of Sony
and TVU Networks IP-connected devices with MediaCentral | Stream™
to dramatically expand the pool of journalists, producers and other
production resources who can contribute live streams from anywhere
for news and remote live production workflows. MediaCentral |
Stream is a rapidly deployed, software-only solution that
immediately opens the MediaCentral® platform to contributions
over IP from sources anywhere using any device.
With MediaCentral | Stream, production teams can easily ingest
multiple incoming IP streams in on-premises and cloud-based
scenarios without changes or interruptions to their existing
workflows. Users can preview incoming IP streams, record them
in production-ready formats, or edit an incoming stream
simultaneous with its recording to create stories for digital
distribution and linear broadcast. With end-to-end encryption and
authentication processes, teams achieve simple, secure and reliable
contribution from any camera, encoder and mobile device
running Secure Reliable Transport (SRT) or Real-Time Messaging
Protocol (RTMP), including products from Sony and TVU Networks in
addition to those from Haivision, Teradek, LiveU, and other
third-parties.
“News and other live TV production teams can escalate volume and
speed with reliable, secure IP content ingest from any device,
anywhere, at any time through MediaCentral l Stream,” said
Raul Alba, Director of Solutions Marketing, Media and Cloud at
Avid. “Avid’s customers continue to rely on Sony and TVU in the
field and it’s crucial to boost productions with our seamless
interoperability. We’re taking an open approach based on common
protocols with a strategy to add more in the future, so customers
can bring more content contributors into their live
productions.”
“We're proud to play a key role in helping the industry’s most
creative production teams simplify the many complex processes
involved in remote IP contributions,” said Martin Lindsay, Product
Manager at Sony. "With Sony's network connected camcorders, RTMP
streams can deliver content quickly and securely into the Avid
MediaCentral | Stream environment.”
“With Covid-19 still pervasive, we’ll surely be seeing more
crews having to lend their talents remotely,” said Paul Shen, CEO
at TVU Networks. “We believe that a data-driven media supply chain
is what broadcasters need to be able to serve their audiences on
all platforms. This integration allows TVU and Avid to not only
reliably deliver raw material in real-time, but to deliver it with
the metadata needed to really reinvent workflows for our
clients.”
MediaCentral | Stream is available with a MediaCentral
subscription. For more information, please visit MediaCentral |
Stream on Avid.com. Join Avid’s October 21 webinar MediaCentral |
Stream: Working with Third-Party Devices and hear also from Sony,
TVU Networks, Teradek and Matrox.
About AvidAvid delivers the most
open and efficient media platform, connecting content creation with
collaboration, asset protection, distribution, and consumption.
Avid’s preeminent customer community uses Avid’s comprehensive
tools and workflow solutions to create, distribute and monetize the
most watched, loved and listened to media in the world—from
prestigious and award-winning feature films to popular television
shows, news programs and televised sporting events, and celebrated
music recordings and live concerts. With the most flexible
deployment and pricing options, Avid’s industry-leading solutions
include Media Composer®, Pro Tools®, Avid NEXIS®, MediaCentral®,
iNEWS®, AirSpeed®, Sibelius®, Avid VENUE™, FastServe®, and
Maestro™. For more information about Avid solutions and services,
visit www.avid.com, connect with Avid
on Facebook, Instagram,
Twitter, YouTube, LinkedIn, or subscribe to Avid
Blogs.
© 2021 Avid Technology, Inc. All rights reserved. Avid, the Avid
logo, Avid NEXIS, FastServe, AirSpeed, iNEWS, Maestro,
MediaCentral, Media Composer, Media Composer | First, Media
Composer | Ultimate, Pro Tools, Avid VENUE, and Sibelius are
trademarks or registered trademarks of Avid Technology, Inc. or its
subsidiaries in the United States and/or other countries. All other
trademarks are the property of their respective owners. Product
features, specifications, system requirements and availability are
subject to change without notice.
PR ContactsAvidDave
Smithdavid.smith@avid.com978.502.9607
Red Lorry Yellow Lorry (Avid’s PR
agency) avid@rlyl.com
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