Hula Post Puts Avid Subscription Software to Work for Celebrated Film and TV Production Clientele
August 30 2021 - 9:54AM
Hula Post, a leading supplier of post-production technology and
support for motion pictures, television and streaming platforms,
recently transitioned to subscription licensing of Avid®’s (NASDAQ:
AVID) Media Composer | Enterprise video editing software. Now, Hula
Post ensures that hundreds of Hollywood’s remote and on-site video
editors can always work with the latest Media Composer® editing
software and take full advantage of Avid’s continuous delivery of
new product features and capabilities.
Hula Post, one of the few majority woman-owned post-production
companies providing services to production companies, studios and
networks, specializes in defining and delivering state-of-the-art
workflow solutions across its three facilities and its clients’
properties. These include the breakthrough Hula Post Everywhere
remote editing service, developed to keep clients working
throughout the pandemic. Hula built this around a comprehensive
technology portfolio including Avid creative tools and a secure
datacenter with Avid NEXIS® storage to support Hollywood’s most
celebrated, high-profile projects.
Denine James-Nio, Chief Executive Officer of Hula Post,
commented, “Hula creates customized workflows to meet our clients’
specific needs, therefore we rely on a highly flexible technology
core in order to shape the right solution every time. Media
Composer subscription is a perfect tool for us to do that. We can
manage our total editing resources, be more responsive and at the
same time let our clients take advantage of Avid’s latest creative
tool updates and releases.”
Tom Cordiner, Chief Revenue Officer of Avid, commented, “Close
partners to Avid like Hula Post are taking the lead in the
industry’s shift to subscription technologies. It’s all about
getting more value out of their technology operations and keeping
complexity out of the picture so they can keep client productions
running at peak performance while demand for new TV shows, movies
and other high-quality content keeps skyrocketing.”
To learn more, take a video tour of the latest version of Media
Composer.
About Hula PostHula Post is the leading,
independent provider of postproduction editing, storage, and
finishing solutions for features, television, and streaming
platforms. It creates customized workflow solutions for all its
clients and provides illustrious technical support. Hula Post
installs systems at studios, production offices, or in one of its
three high-end creative spaces across Los Angeles. It also offers
in-home remote editing capabilities through its Hula Post
Everywhere service. Additionally, Hula Post offers in-house
finishing and related services, including online editing on Avid
Media Composer, color grading on Resolve, and sound editorial and
mixing on Pro Tools in state-of-the-art suites at its Burbank
headquarters. For more information, visit Hula Post and follow us
on Instagram, Twitter, Facebook & LinkedIn.
About AvidAvid delivers the most open and
efficient media platform, connecting content creation with
collaboration, asset protection, distribution, and consumption.
Avid’s preeminent customer community uses Avid’s comprehensive
tools and workflow solutions to create, distribute and monetize the
most watched, loved and listened to media in the world—from
prestigious and award-winning feature films to popular television
shows, news programs and televised sporting events, and celebrated
music recordings and live concerts. With the most flexible
deployment and pricing options, Avid’s industry-leading solutions
include Media Composer®, Pro Tools®, Avid NEXIS®, MediaCentral®,
iNEWS®, AirSpeed®, Sibelius®, Avid VENUE™, FastServe®, and
Maestro™. For more information about Avid solutions and services,
visit www.avid.com, connect with Avid on Facebook, Instagram,
Twitter, YouTube, LinkedIn, or subscribe to Avid Blogs.
© 2021 Avid Technology, Inc. All rights reserved. Avid, the Avid
logo, Avid NEXIS, FastServe, AirSpeed, iNEWS, Maestro,
MediaCentral, Media Composer, Pro Tools, Avid VENUE, and Sibelius
are trademarks or registered trademarks of Avid Technology, Inc. or
its subsidiaries in the United States and/or other countries. All
other trademarks are the property of their respective owners.
Product features, specifications, system requirements and
availability are subject to change without notice.
PR Contacts:AvidDave
Smith978.502.9607david.smith@avid.com
Red Lorry Yellow Lorry (Avid’s PR agency) Martin Izzard—UKCasey
Love—USAavid@rlyl.com
Hula Post PRJay Hopkins Greenwood Drive
Entertainment310.975.4162jay@greenwooddrive.com
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