Swedish National Broadcaster SVT Chooses Avid Software Subscription for TV News and Programming Production Workflows
August 23 2021 - 8:44AM
Avid® (Nasdaq: AVID) today announced that Sveriges Television
(SVT), Sweden’s largest television broadcaster, has expanded its
investment in Avid technology to further enhance its end-to-end
media production workflows, marking a new chapter in the two
companies’ longstanding relationship. After almost three decades as
an Avid customer, SVT has updated and future-proofed its production
operations with the innovative MediaCentral® subscription model.
SVT is one of many media companies turning to “as-a-service”
offerings, moving from perpetual licenses to subscriptions with
Avid to benefit from a more cost-efficient opex model. Due to the
wide-ranging nature of its programming—including news,
documentaries, drama, entertainment, and more—the flexibility of a
MediaCentral subscription enables the broadcaster to scale
resources and capabilities to meet changing production
requirements.
Adde Granberg, CTO at SVT, commented, “SVT produces more than
24,000 hours of programming including HD, 2K and 4K in a year
across a very large and widely distributed production team. Avid’s
new subscription model allowed us to improve our MediaCentral
foundation already in place with a host of capabilities, openness
and scalability to better suit our elastic need for content
management resources.”
SVT’s production operation is located across four main
production centers in Stockholm, Gothenburg, Malmo and Umea, in
addition to 34 regional news facilities throughout Sweden. This
includes five Avid MediaCentral | Production Management systems
accessing 3.2 petabytes of Avid NEXIS® shared storage with
MediaCentral | Cloud UX, enabling teams to share files and projects
across the entire network. SVT’s production resources includes an
enterprise subscription for more than 600 seats of Avid Media
Composer® editing software in addition to 20 Pro Tools® systems for
audio editing.
The openness of MediaCentral is a key part of the
workflow, providing native integration to Avid’s Media
Composer and enabling SVT to integrate the
platform with third-party tools such as
Adobe Premiere Pro. With the subscription model now in
place, SVT will be able to leverage additional integrations as they
become available and adapt its workflow to meet its future
needs.
Jeff Rosica, Avid CEO, commented, “Like SVT, many broadcasters
are increasingly prioritizing ease of collaboration and flexibility
in the tools they use and MediaCentral excels in this regard,
particularly with our new subscription model. As well as giving SVT
access to a wider range of functionality, this approach simplifies
the process of upgrading specific capabilities while enabling new
operational cost efficiency.”
Adde Granberg concluded, “The MediaCentral subscription model
enables our teams to benefit from range of new tools, including
Multisite, which provides seamless integration between our sites,
more advanced search capabilities with phonetic search and other
possible future AI-assisted workflows, along with enhanced Cloud UX
web-based editing capabilities.”
Learn more about the enterprise subscription advantages for Avid
MediaCentral at
https://www.avid.com/products/mediacentral/mediacentral-subscriptions.
About AvidAvid delivers the most open and
efficient media platform, connecting content creation with
collaboration, asset protection, distribution, and consumption.
Avid’s preeminent customer community uses Avid’s comprehensive
tools and workflow solutions to create, distribute and monetize the
most watched, loved and listened to media in the world—from
prestigious and award-winning feature films to popular television
shows, news programs and televised sporting events, and celebrated
music recordings and live concerts. With the most flexible
deployment and pricing options, Avid’s industry-leading solutions
include Media Composer®, Pro Tools®, Avid NEXIS®, MediaCentral®,
iNEWS®, AirSpeed®, Sibelius®, Avid VENUE™, FastServe®, and
Maestro™. For more information about Avid solutions and services,
visit www.avid.com, connect with Avid
on Facebook, Instagram, Twitter, YouTube, LinkedIn,
or subscribe to Avid Blogs.
© 2021 Avid Technology, Inc. All rights reserved. Avid, the Avid
logo, Avid NEXIS, FastServe, AirSpeed, iNEWS, Maestro,
MediaCentral, MediaCentral | Cloud UX, Media Composer, Pro Tools,
Avid VENUE, and Sibelius are trademarks or registered trademarks of
Avid Technology, Inc. or its subsidiaries in the United States
and/or other countries. Adobe and Adobe Premiere are either
registered trademarks or trademarks of Adobe in the United States
and/or other countries. All other trademarks are the property of
their respective owners. Product features, specifications, system
requirements and availability are subject to change without
notice.
PR ContactsAvidDave
Smithdavid.smith@avid.com978.502.9607
Red Lorry Yellow Lorry (Avid’s PR agency) Martin
Izzard—UKCasey Love—USAavid@rlyl.com
Avid Technology (NASDAQ:AVID)
Historical Stock Chart
From Mar 2024 to Apr 2024
Avid Technology (NASDAQ:AVID)
Historical Stock Chart
From Apr 2023 to Apr 2024