New Avid Mobile Apps for MediaCentral Empower Production Teams to Deliver Breaking News From Anywhere
November 04 2020 - 9:00AM
Avid® (Nasdaq: AVID) today announced its comprehensive media
workflow platform, MediaCentral®, accelerates end-to-end workflows
for TV news, sports and post production teams with the introduction
of mobile apps and support for third-party newsroom computer
systems (NRCS) that drive increased collaboration and openness.
Whether working in the studio or in the field, production teams and
mobile journalists can quickly develop breaking news stories from
mobile devices and easily distribute them across multiple broadcast
and digital platforms.
MediaCentral is a platform for multiple users in different
locations to collaborate in the creation of news content while
enhancing the visibility of workflows across locations and
departments. With the new MediaCentral | Collaborate™ app,
users can align resources around stories, assign the right people
to cover different events and angles and monitor progress.
MediaCentral can then be used to manage the
distribution of stories to broadcast and digital media outlets. In
addition, the Collaborate mobile app keeps everyone on the team
informed and connected wherever they are, giving supervisors
real-time visibility into assignments and streamlining the remote
story creation workflow.
Avid also has introduced the MediaCentral |
Reporter™ mobile app that enables journalists to create,
manage and deliver finished stories from any location to the
newsroom with just a mobile device and Internet
connection. Journalists also can use MediaCentral | Reporter to
capture video, edit multitrack sequences, add graphics and effects,
and send their stories to MediaCentral from their mobile
device.
Avid continues to foster openness in MediaCentral by integrating
production tools from leading vendors in the industry. MediaCentral
now provides direct integration with ENPS and Octopus newsroom
computer systems. This integration gives users an HTML5 MOS plugin
that provides visual access to the MediaCentral platform
to create placeholders, browse, search and preview
content, as well as trim and edit media from within their
NRCS client application.
Another example of openness within the Avid MediaCentral
platform is the integration with Adobe® Premiere® Pro, which
enables users to easily exchange content. With MediaCentral® |
Connector for Adobe Premiere Pro, Avid now offers a unified
platform to share content for broadcast and digital news creation.
To learn more about MediaCentral | Connector for Adobe Premiere
Pro, please visit
https://www.avid.com/asset-sharing-in-premiere-pro-workflows-with-avid
or watch Avid’s Breaking the Content Silo Webinar.
“Journalists need to easily work from different locations and
collaborate with their teams to generate and deliver breaking
stories first across a growing number of consumer platforms,” said
Daliah Naor, Senior Product Marketing Manager, Enterprise at Avid.
“The new remote workflow capabilities in MediaCentral gives
creative teams the capabilities and confidence to create more
content in shorter timeframes regardless of location. It
accelerates every part of the workflow—from story planning and
media production, to final delivery—tightly integrated into the
Avid ecosystem.”
MediaCentral can now be licensed through a subscription model,
enabling organizations to more easily address changing production
requirements, while optimizing their investment.
For more information on MediaCentral, visit
www.avid.com/products/mediacentral.
About AvidAvid delivers the most open and
efficient media platform, connecting content creation with
collaboration, asset protection, distribution, and consumption.
Avid’s preeminent customer community uses Avid’s comprehensive
tools and workflow solutions to create, distribute and
monetize the most watched, loved and listened to media in the
world—from prestigious and award-winning feature films to popular
television shows, news programs and televised sporting events, and
celebrated music recordings and live concerts. With the most
flexible deployment and pricing options, Avid’s industry-leading
solutions include Media Composer®, Pro Tools®, Avid NEXIS®,
MediaCentral®, iNEWS®, AirSpeed®, Sibelius®, Avid VENUE™,
FastServe®, and Maestro™. For more information about Avid solutions
and services, visit www.avid.com, connect with Avid
on Facebook, Instagram, Twitter, YouTube, LinkedIn, or
subscribe to Avid Blogs.
© 2020 Avid Technology, Inc. All rights reserved. Avid, the Avid
logo, Avid NEXIS, FastServe, AirSpeed, iNEWS, Maestro,
MediaCentral, Media Composer, Media Composer | First, Media
Composer | Ultimate, Pro Tools, Avid VENUE, and Sibelius are
trademarks or registered trademarks of Avid Technology, Inc. or its
subsidiaries in the United States and/or other countries. All other
trademarks are the property of their respective owners. Product
features, specifications, system requirements and availability are
subject to change without notice.
PR Contact:AvidDave Smithdavid.smith@avid.com
978.502.9607
Red Lorry Yellow Lorry (Avid’s PR agency) USA: Casey
LoveUK: Alex Humphries-Frenchavid@rlyl.com
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