Video and Music Makers Download Over Two Million Free Copies of Avid Creative Tools
April 27 2020 - 9:00AM
Avid® (Nasdaq: AVID) today announced that aspiring creative people
around the globe have now downloaded Avid’s free Pro Tools® |
First, Media Composer® | First and Sibelius® | First more than
two million times. Avid First tools were made to give new
generations of artists essential experience and a career foothold
by learning the same tools that professionals use every day to
edit, record and compose the most popular films, television and
music enjoyed by people everywhere. Downloads of Avid’s “freemium”
offering have more than doubled since 2018, enabling many creators
to enjoy producing music and videos with industry-leading tools for
free—ultimately having the option to upgrade to any of Avid’s
affordable paid subscription plans.
Since Avid initiated the First product offerings, Pro Tools |
First music creatives who are just beginning their journey in
recording, engineering and production can record, mix and
collaborate using the industry-standard tool. With Media Composer |
First, beginner video editors get all the features and
functionality they need to tell great stories, while learning the
industry's leading professional non-linear editing tool. For music
composers, Sibelius | First is a powerful notation tool for music
composition, transcription and reviewing.
“With more than two million downloads to date, our free creative
tools strategy is attracting people who want to express their
ideas, tell their stories in the most powerful way possible and
begin their lifetime journey as career creators that stay with
Avid,” said Jeff Rosica, Avid CEO and President. “Our First
offering lets new generations of audio and video enthusiasts easily
begin to explore their creativity for free through the technology
that is the industry-standard virtually everywhere in media and
music. Our First tools continue to be a major success for the
company, and with the conversion rates we’re seeing from this
freemium offering to paid subscription plans, this strategy has
proven to be a significant contributor to driving our strong
subscription growth.”
Aspiring Artists Immediately Tap into the Global
Creative CommunityAvid’s free tools also put the power of
the global user community at users’ fingertips through the
integrated Avid Link app which allows creators at all levels to
connect, collaborate, be seen and be heard. Available right inside
the user experience and as a mobile app, Avid Link gathers a
growing community of 650,000 members including other artists,
producers, mixers, composers, editors, videographers, and
moviemakers, letting them grow their network and gain valuable
exposure to accelerate their creative development and career
potential.
All Avid First creative tools, including Media Composer l First,
Pro Tools l First, and Sibelius l First, for aspiring creatives can
be downloaded immediately for free
at connect.avid.com/2-Million-Downloads.html.
About AvidAvid delivers the most open and
efficient media platform, connecting content creation with
collaboration, asset protection, distribution, and consumption.
Avid’s preeminent customer community uses Avid’s comprehensive
tools and workflow solutions to create, distribute and monetize the
most watched, loved and listened to media in the world—from
prestigious and award-winning feature films to popular television
shows, news programs and televised sporting events, and celebrated
music recordings and live concerts. With the most flexible
deployment and pricing options, Avid’s industry-leading solutions
include Media Composer®, Pro Tools®, Avid NEXIS®, MediaCentral®,
iNEWS®, AirSpeed®, Sibelius®, Avid VENUE™, FastServe®, and
Maestro™. For more information about Avid solutions and services,
visit www.avid.com, connect with Avid
on Facebook, Instagram,
Twitter, YouTube, LinkedIn, or subscribe to Avid
Blogs.
© 2020 Avid Technology, Inc. All rights reserved. Avid, the Avid
logo, Avid NEXIS, FastServe, AirSpeed, iNews, Maestro,
MediaCentral, Media Composer, Media Composer | First, Pro Tools,
Pro Tools | First, Avid VENUE, Sibelius, and Sibelius | First are
trademarks or registered trademarks of Avid Technology, Inc. or its
subsidiaries in the United States and/or other countries. All other
trademarks are the property of their respective owners. Product
features, specifications, system requirements and availability are
subject to change without notice.
PR Contacts:
Dave SmithAvid978.502.9607david.smith@avid.com
Avid Technology (NASDAQ:AVID)
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