Avid MediaCentral | Publisher Empowers Media Companies to Monetize Content on Social Media
September 09 2019 - 8:30AM
Avid® (Nasdaq: AVID) today unveiled the new MediaCentral® l
Publisher powered by Wildmoka, enabling media companies to create
content, add graphics and branding, and publish news and sports
videos quickly to social media to boost viewership and drive
additional revenues.
According to the Pew Research Center, 68 percent of Americans
get their news on social media sites like Facebook, Twitter,
Instagram, YouTube and LinkedIn. For news and sports organizations,
creating buzz across social media relies on getting the story out
first across multiple platforms.
“With MediaCentral l Publisher powered by Wildmoka, Avid has
significantly improved our customers’ ability to be first to
deliver news on digital platforms,” said Ray Thompson, Director of
Broadcast and Media Solutions Marketing at Avid. “Being first to
deliver content improves our customers’ ability to engage viewers
on social, drive consumers to their digital platforms, and increase
digital revenue.”
MediaCentral l Publisher is a new SaaS offering powered by
Wildmoka that will be available as part of Avid’s MediaCentral 2019
media workflow platform for news, sports and post-production
operations that adds powerful tools for delivering content to
social and digital properties fast. MediaCentral users can now log
content, search for and access media, create a highlight sequence
in the timeline, add graphics, and then publish across social and
digital platforms using MediaCentral l Publisher.
“Wildmoka tools—used by broadcasters covering everything from
breaking daily news to live sports events—have enabled broadcasters
to increase engagement across social and digital properties, build
their brand, and drive adoption of their owned digital properties
across web and mobile,” said Thomas Menguy, President and Chief
Technology Officer at Wildmoka. “Now with MediaCentral l Publisher
powered by Wildmoka, Avid news and sports customers can deliver
more content faster to social and digital platforms where a growing
number of consumers are going, while actually monetizing that
content to drive new revenue streams.”
MediaCentral | Publisher will be available in late September.
IBC2019 Show attendees can experience MediaCentral 2019 powered by
Wildmoka in action at the Avid booth, stand #7.B55. Visit
www.avid.com/products/mediacentral for more information.
About AvidAvid delivers the most open and
efficient media platform, connecting content creation with
collaboration, asset protection, distribution, and consumption.
Avid’s preeminent customer community uses Avid’s comprehensive
tools and workflow solutions to create, distribute and monetize the
most watched, loved and listened to media in the world—from
prestigious and award-winning feature films to popular television
shows, news programs and televised sporting events, and celebrated
music recordings and live concerts. With the most flexible
deployment and pricing options, Avid’s industry-leading solutions
include Media Composer®, Pro Tools®, Avid NEXIS®, MediaCentral®,
iNEWS®, AirSpeed®, Sibelius®, Avid VENUE™, FastServe®, and
Maestro™. For more information about Avid solutions and services,
visit www.avid.com, connect with Avid
on Facebook, Instagram,
Twitter, YouTube, LinkedIn, or subscribe to Avid
Blogs.
About WildmokaWildmoka delivers the
cloud-native video platform widely adopted by the leading sport and
news broadcasters to: ingest, edit, publish and monetize live
streams and short form contents on all digital channels (D2C OTT
and Social Media). It is powered by an intuitive web-based edition
tool for non-technical-savvy journalists to publish in seconds,
before anyone. The AI-based automation engine allows to create
clips and summaries and to post them through pre-defined templates
without any human intervention (full automation mode). For more
information about Wildmoka solutions and services, visit
www.wildmoka.com
© 2019 Avid Technology, Inc. All rights reserved. Avid, the Avid
logo, Avid NEXIS, FastServe, AirSpeed, iNews, Maestro,
MediaCentral, Media Composer, Pro Tools, Avid VENUE, and Sibelius
are trademarks or registered trademarks of Avid Technology, Inc. or
its subsidiaries in the United States and/or other countries. All
other trademarks are the property of their respective owners.
Product features, specifications, system requirements and
availability are subject to change without notice.
PR Contact:AvidDonnelle
Koselkadonnelle.koselka@avid.com
Red Lorry Yellow Lorry (Avid’s PR agency) Alex
Humphries-French—UKTanya Roberts—USAavid@rlyl.com
________________________
1 Pew Research Center, “News Use Across Social Media Platforms
2018.”
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