AstroNova Launches New Product Identification Microsite Featuring Market-Leading, Digital Solutions That Deliver “The Label...
June 01 2020 - 8:30AM
Business Wire
AstroNova, Inc. (NASDAQ: ALOT), a global leader in data
visualization technologies, today announced that its Product
Identification business unit has launched a global interactive
microsite that gives businesses and brand owners the in-house
labeling solutions to take full control of their digital print
packaging needs.
The new site https://demos.astronovaproductid.com/, highlights
five of the most in-demand QuickLabel® and TrojanLabel® products,
ranging from professional tabletop printers to a market-leading,
in-house overprinting system for converters and manufacturers. Each
of these solutions delivers on the Product ID unit’s commitment:
"The Labels You Want, When You Need Them."
“The way business is conducted has changed dramatically in
recent months, a shift that is only expected to accelerate as the
world emerges from COVID-19,” said Mohit Bhushan, AstroNova’s
Global Director of Product Management. “Our new microsite plays
directly into the global trends related to digital print for
packaging, environmental sustainability, the growth of independent
consumer brands and the increasing role of e-commerce as the
primary means of business-to-business transactions. The benefits of
our solutions are conveyed in product stories told through
quick-read content, bold videos and vibrant imagery, along with
virtual product tours and interactive pop-ups. Customers can
schedule virtual product demos and download white papers that show
them how our solutions help cut costs, speed production time,
reduce waste and eliminate excess inventory. The site also reflects
our strategy of driving digital engagement with our customers to
market new products, enhance cross-selling opportunities and build
durable relationships.”
The microsite features three printing solutions from QuickLabel,
the industry leader in tabletop printers for in-house custom
labels: the QL-850 wide-format printer for food inkjet technology;
the QL-120X professional tabletop digital label printer; and the
QL-300, the world's first five-color tabletop label printer.
TrojanLabel, an innovative leader in professional digital label
presses, features the intuitive T2-C high-volume tabletop press,
and the new T3-OPX durable overprinting system for converters and
manufacturers.
For more information, visit the new AstroNova Product ID
microsite at https://demos.astronovaproductid.com/
About AstroNova
AstroNova, Inc. (NASDAQ: ALOT), a global leader in data
visualization technologies since 1969, designs, manufactures,
distributes, and services a broad range of products that acquire,
store, analyze, and present data in multiple formats.
The Product Identification segment offers a complete line-up of
labeling hardware and supplies allowing customers to mark, track,
and enhance the appearance of their products. The segment is
comprised of three business units: QuickLabel®, the industry leader
in tabletop digital color label printing; TrojanLabel®, an
innovative leader for professional label presses; and GetLabels™,
the premier supplier of label materials, inks, toners, ribbons, and
adhesives, all compatible with the major printer brands. Supported
by AstroNova’s customer application experts and technology
leadership in printing, material science, and high-speed data
processing, customers benefit from an optimized, “total solution”
approach.
The Test and Measurement segment includes the AstroNova
Aerospace business unit, which designs and manufactures flight deck
printers, networking hardware, and related accessories serving the
world’s aerospace and defense industries with proven advanced
airborne technology solutions for the cockpit and the cabin; and
the Test and Measurement business unit, which offers a suite of
products and services that acquire, record, and analyze electronic
signal data from local and networked sensors.
AstroNova is a member of the Russell 3000® Index, the Russell
2000® Index, the Russell Microcap® Index, and the LD Micro Index
(INDEXNYSEGIS: LDMICRO). Additional information is available by
visiting www.astronovainc.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20200601005211/en/
Jennifer Pray Sr. Manager, Marketing Communications AstroNova,
Inc. +1 401 828 4000 jpray@astronovainc.com
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