Apple® today unveiled Fitness+, the first fitness experience
built for Apple Watch®, arriving later this year. Apple Fitness+™
intelligently incorporates metrics from Apple Watch for users to
visualize right on their iPhone®, iPad®, or Apple TV®, offering a
first-of-its-kind personalized workout experience. Everyone from
beginners to committed exercisers can access studio-style workouts
delivered by inspiring world-class trainers and underscored by
motivating music from renowned artists, making it easier and more
rewarding for customers to exercise, whenever and wherever they
like.
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Introducing Apple Fitness+: An exciting
new fitness experience powered by Apple Watch. (Photo: Business
Wire)
“We’re so excited to energize our customers with new ways to get
active and stay active with Apple Watch,” said Jay Blahnik, Apple’s
senior director of fitness for Health Technologies. “With diverse
studio workouts that are suitable for all ability levels, led by a
phenomenal group of unique trainers, and an approachable program
designed for beginners all the way through to the fitness
enthusiast — as well as the flexibility to work out anywhere —
there’s something for everyone. We know Fitness+ will take working
out with Apple Watch to the next level with unparalleled
engagement, convenience, and inspiration.”
Intelligence and Engagement
Apple Fitness+ delivers personalized recommendations to help
customers quickly get to their next workout, and uses Apple Watch
to provide an engaging, immersive experience to help them stay
motivated throughout.
Using a custom recommendation engine, Fitness+ considers
previously completed workouts and intelligently suggests new
options that match the workouts users select most often, or
something fresh to balance their current routine. Customers can
also use an intuitive filtering tool to choose what is most
important to them when looking for a workout, whether it’s the
workout type, the trainer, the duration, or the music. For Apple
Music subscribers, favorite music from Fitness+ workouts can also
be easily saved and listened to later, whether in a workout or
otherwise.
When a workout is selected and started on iPhone, iPad, or Apple
TV, the correct workout type will automatically start on Apple
Watch. During the session, the metrics from Apple Watch are shown
on the screen and come to life for moments of inspiration. For
example, when the trainer says to check heart rate or begins a
countdown timer, those numbers will animate on the screen. And for
customers who like to push themselves with a little healthy
competition, the optional Burn Bar shows how their current effort
stacks up against anyone who has done the same workout
previously.
The familiar Activity rings from Apple Watch also appear
onscreen, highlighting the wearer’s progress and launching an
animated celebration as they close. With Activity Sharing, users
can enable friends and family to see Fitness+ workouts completed,
and workouts can also be shared to their favorite social media
channels.
At launch, customers can conveniently find Fitness+ in the tab
located in the new Fitness app on iPhone, which will also arrive on
iPad and Apple TV.
Studio Workouts
Apple Fitness+ will launch with the most popular workout types
including Cycling, Treadmill, Rowing, HIIT, Strength, Yoga, Dance,
Core, and Mindful Cooldown, and each is accompanied by music
thoughtfully curated by the trainers. Each week, the team of
Fitness+ trainers will deliver fresh workouts from the studio
across a range of lengths, disciplines, and music genres so there
are always new workouts to explore.
Welcoming customers who are brand new to fitness or starting up
again, an Absolute Beginner program built into Fitness+ will help
coach the basics of movement and exercise, and give customers an
option to prepare for Studio Workouts.
Customers can use any brand of equipment with Fitness+, and many
workouts can be done with no equipment at all or just a set of
dumbbells. For those who start a Treadmill session with Fitness+ on
Apple GymKit™-enabled machines, the workout will prompt customers
to tap to connect their Apple Watch so metrics are in sync.
Introducing the Fitness+ Trainers
At launch, Fitness+ features a team of celebrated, charismatic,
and passionate trainers who are specialists in their fields,
working as a collective team to design and create outstanding
fitness content, and appearing in each other’s videos welcoming
everyone into the experience.
Each trainer has their own unique, inspirational story that
transcends the screen. Spanning professional athletes, yogis,
personal trainers, martial artists, health coaches, gymnasts,
Ironman champions, marathoners, fitness club founders, and many
others, Fitness+ trainers will offer an inviting, multidimensional
experience for all.
Privacy
Privacy is a fundamental human right and one of Apple’s core
values. As with all features, particularly those related to health,
Apple Fitness+ is designed with privacy in mind. All Apple Fitness+
workout recommendations are powered using on-device intelligence.
When using Fitness+, all workout data is saved to the Health app on
iPhone, and neither calories nor the workouts and trainers users
choose will be stored along with their Apple ID.
Pricing and Availability
- At launch, Apple Fitness+ will be available in Australia,
Canada, Ireland, New Zealand, the UK, and the US.
- Fitness+ will be available to Apple Watch customers as a
subscription service before the end of 2020 for $9.99 per month or
$79.99 per year. Everyone can try Fitness+ free for one
month.1
- Customers will be able to share their Fitness+ subscription
with up to five other people in their family with Family Sharing
(Apple Watch Series 3 or later required).
- Three months of Apple Fitness+ are included for customers who
purchase Apple Watch Series 3 or later, starting September 15,
2020. This extended trial is available for a limited time.1
- Apple Fitness+ is included in the Apple One™ Premier plan,
which, where available, also gives customers access to Apple
Music®, Apple TV+, Apple Arcade℠, Apple News+™, and 2TB of iCloud
storage for $29.95 per month, and can be shared among up to six
family members.
- Customers purchasing Apple Watch Series 3 or later from Best
Buy will get six months of Fitness+ for free. Additionally, My Best
Buy members who already own an Apple Watch Series 3 or later will
get two months of Fitness+ free. For more information, visit
corporate.bestbuy.com
- CVS Health will offer special access to Fitness+ for select
Aetna commercial and Caremark members, CVS Pharmacy ExtraCare
retail customers, and CVS Health employees, to empower people on
their paths to better health. For more information, visit
www.cvshealth.com.
- Fitness+ requires Apple Watch Series 3 or later paired with
iPhone 6s or later or iPhone SE.
- For usage with iPad, Fitness+ requires iPad Pro®, iPad (5th
generation or later), iPad mini® 4 or later, iPad Air® 2, or iPad
Air (3rd generation). Fitness+ is supported on Apple TV 4K and
Apple TV HD.
- Apple Music subscription is not required.
- Specific software requirements for Apple Watch, iPhone, iPad
and Apple TV will be shared ahead of availability and will be
compatible with devices listed.
1 $9.99 per month or $79.99 per year after free trial. No
commitment. Plan automatically renews until cancelled.
Apple revolutionized personal technology with the introduction
of the Macintosh in 1984. Today, Apple leads the world in
innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV.
Apple’s five software platforms — iOS, iPadOS, macOS, watchOS, and
tvOS — provide seamless experiences across all Apple devices and
empower people with breakthrough services including the App Store,
Apple Music, Apple Pay, and iCloud. Apple’s more than 100,000
employees are dedicated to making the best products on earth, and
to leaving the world better than we found it.
NOTE TO EDITORS: For additional information visit Apple Newsroom
(www.apple.com/newsroom), or call Apple’s Media Helpline at (408)
974-2042.
© 2020 Apple Inc. All rights reserved. Apple, the Apple logo,
Apple Watch, Apple Fitness+, iPhone, iPad, Apple TV, Apple GymKit,
Apple One, Apple Music, Apple Arcade, Apple News+, iPad Pro, iPad
mini, and iPad Air are trademarks of Apple. Other company and
product names may be trademarks of their respective owners.
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version on businesswire.com: https://www.businesswire.com/news/home/20200915006143/en/
Apple Amy Bessette, (408) 862-8012 abessette@apple.com Nikki
Rothberg, (408) 974-4427 nrothberg@apple.com
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