Students Can Purchase MacBook Air for $999 and the 13-inch
MacBook Pro for $1,199
Apple® today updated MacBook Air®, adding True Tone® to its
Retina® display for a more natural viewing experience, and lowering
the price to $1,099, with an even lower price of $999 for college
students. In addition, the entry-level $1,299 13-inch MacBook Pro®
has been updated with the latest 8th-generation quad-core
processors, making it two times more powerful than before. It also
now features Touch Bar™ and Touch ID®, a True Tone Retina display
and the Apple T2 Security Chip, and is available for $1,199 for
college students.
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the full release here:
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MacBook Air today starts at a lower price
of $1,099 and features a stunning Retina display, now with True
Tone. (Photo: Business Wire)
MacBook Air and MacBook Pro are also part of Apple’s Back to
School promotion, which includes a pair of Beats® Studio 3 Wireless
headphones with the purchase of a qualifying Mac® notebook or
iMac®. With their sleek, portable designs, Retina displays, great
everyday performance, all-day battery life and running macOS®, Mac
notebooks have never been more popular in higher education, with
Student Monitor data showing nearly 60 percent of US college
notebook buyers own a Mac.1
“College students love the Mac — it’s the notebook they rely on
from the dorm room to the classroom, and the No. 1 choice among
higher education students,” said Tom Boger, Apple’s senior director
of Mac Product Marketing. “With a lower $999 student price for
MacBook Air and the updated 13-inch MacBook Pro with faster
performance, Touch Bar and Touch ID at $1,199 for students, there’s
never been a better time to bring a Mac to college.”
Updates to Apple’s Most Popular Notebooks for
Students
MacBook Air features a thin and light design in three beautiful
finishes, the convenience and security of Touch ID, an
8th-generation dual-core processor, immersive wide stereo sound and
all-day battery life. Its stunning 13-inch Retina display now
features True Tone that automatically adjusts the color temperature
of the display for a more comfortable viewing experience. MacBook
Air is designed to power through daily tasks, from email and web
surfing, to photo editing and FaceTime® calls, and at an even lower
price, it’s the do-it-all notebook for consumers and students
alike.
The 13-inch MacBook Pro packs powerful processors, super-fast
SSDs, all-day battery life and the best Mac notebook display ever
into a portable 3-pound design. Today, the entry-level 13-inch
MacBook Pro adds the latest quad-core processors for up to two
times faster performance, Touch Bar and Touch ID, True Tone to the
brilliant Retina display, the Apple T2 Security Chip and immersive
stereo speakers with wide stereo sound, all at the same great
starting price of $1,299, or $1,199 for college students. With all
these powerful features, MacBook Pro is the perfect choice for
students heading into college and looking for the notebook that
will help power them through graduation and beyond.
Apple’s Back to School Promotion Starts Today
The updated MacBook Air and MacBook Pro are part of Apple’s Back
to School promotion starting today and available to higher
education students, their parents, faculty, staff and home-school
teachers through the Apple Education Store. The promotion includes
a pair of qualifying Beats headphones with the purchase of any
eligible Mac or iPad®, as well as education discounts on qualifying
Mac, iPad, AppleCare®, select accessories and services.2
macOS Catalina Coming this Fall
This fall, MacBook Air and MacBook Pro can be updated at no cost
with macOS Catalina, the latest version of the world’s most
advanced desktop operating system, packed with cool new features,
fresh new apps and powerful new technology for developers. macOS
Catalina comes with Apple’s popular entertainment apps — Apple
Music®, Apple Podcasts and the Apple TV® app — and the all-new
Sidecar™ feature enables users to extend their Mac desktop by using
their iPad as a second display or as a high-precision input device.
New security features keep users better protected and Voice Control
lets users control their Mac entirely with their voice.
Pricing and Availability
MacBook Air starts at $1,099 and is available at $999 for
college students. MacBook Pro starts at $1,299 and is available at
$1,199 for college students. Both are available today through
Apple.com, the Apple Store® app and in select Apple Stores and
Apple Authorized Resellers later this week. Additional technical
specifications, configure-to-order options and accessories are
available online at apple.com/mac.
1Student Monitor, Spring 2019 Report.
2Promotion available in select markets.
Apple revolutionized personal technology with the introduction
of the Macintosh in 1984. Today, Apple leads the world in
innovation with iPhone, iPad, Mac, Apple Watch and Apple TV.
Apple’s four software platforms — iOS, macOS, watchOS and tvOS —
provide seamless experiences across all Apple devices and empower
people with breakthrough services including the App Store, Apple
Music, Apple Pay and iCloud. Apple’s more than 100,000 employees
are dedicated to making the best products on earth, and to leaving
the world better than we found it.
NOTE TO EDITORS: For additional information visit Apple Newsroom
(www.apple.com/newsroom), or call Apple’s Media Helpline at (408)
974-2042.
© 2019 Apple Inc. All rights reserved. Apple, the Apple logo,
MacBook Air, True Tone, Retina, MacBook Pro, Touch Bar, Touch ID,
Mac, iMac, macOS, FaceTime, iPad, AppleCare, Apple Music, Apple TV,
Sidecar and Apple Store are trademarks of Apple. Beats is a
trademark of Beats Electronics, LLC., registered in the U.S. and
other countries. Other company and product names may be trademarks
of their respective owners.
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version on businesswire.com: https://www.businesswire.com/news/home/20190709005132/en/
Apple Jennie Orphanopoulos, (408) 221-6621 jennieo@apple.com
Bill Evans, (408) 974-0610 bevans@apple.com
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