CAMBRIDGE, Mass., April 24,
2023 /PRNewswire/ -- Akamai Technologies, Inc.
(NASDAQ: AKAM), the cloud company that powers and protects life
online, today announced the availability of Brand Protector, a new
solution that detect and disrupt phishing sites, fake stores, and
brand impersonations. Brand Protector enables organizations to
retain and grow customer loyalty while minimizing loss, drops in
productivity and bad customer feedback.
According to Google, over 50,000 new phishing websites are
created every week. Akamai Brand Protector inspects trillions of
digital activities a day across both internal and external sources
to discover abuse of an organization's brand — often before an
attack campaign launches. This shields businesses from revenue loss
and increased risk by combating fake goods sales, phishing sites
and unauthorized use of brand elements outside of its environment
and across the internet.
Brand Protector addresses the problem of fraudulent
impersonations with a four-step approach:
- Intelligence: As the world's largest distributed edge
and cloud platform, our proprietary view across the worldwide web
traffic analyzes over 600 TB of data a day. The depth of
intelligence in Brand Protector is enhanced with third-party data
feeds for holistic visibility into attacker actions
everywhere.
- Detection: Today's brand attacks automate the deployment
of malicious, short-lived websites. Akamai Brand Protector traces
live traffic to detect brand abuse often before a phishing campaign
begins - instead of relying on refreshed lists or delayed feeds.
The outcome reduces attack impact, protecting customers and brand
trust.
- Visibility: Customer-centric design gives security teams
vital security insight in a single dashboard view. After receiving
intelligence, data signals are run through a series of heuristic
and AI detectors. Akamai's simplified user interface provides an
instant understanding of real-time threats to customers via
impersonations. Findings are ranked by threat score and users click
into an alert to view analyzed threat data including confidence
score, severity rating, number of affected users and a timeline of
attack events.
- Mitigation: Integrated takedown services help close the
loop to combat brand fraud. Brand Protector enables security teams
to issue a takedown request of the abusive site right in the
detection screen. Takedown requests for Brand Protector
automatically attach the detection's evidence and supporting
details for ease of use.
"Attackers are increasingly abusing trusted brand names to lure
end-users through phishing and fake sites for the promise of
financial gain," said Rupesh
Chokshi, Senior Vice President and General Manager,
Application Security at Akamai. "Detecting the rapid deployment of
these attack campaigns and mitigating them can be a challenge for
global brands. Brand Protector retains customer loyalty and revenue
by addressing these external attack campaigns before they can gain
momentum."
To learn more about Akamai's Brand Protector and other products
and capabilities that empower customers to provide consistent
online experiences, please visit:
https://www.akamai.com/products.
About Akamai
Akamai powers and protects life online. Leading companies
worldwide choose Akamai to build, deliver, and secure their digital
experiences — helping billions of people live, work, and play every
day. Akamai Connected Cloud, a massively distributed edge and cloud
platform, puts apps and experiences closer to users and keeps
threats farther away. Learn more about Akamai's cloud computing,
security, and content delivery solutions at akamai.com and
akamai.com/blog, or follow Akamai Technologies on Twitter and
LinkedIn.
Contacts
Jim
Lubinskas
Akamai Media Relations
703.907.9103
jlubinsk@akamai.com
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SOURCE Akamai Technologies, Inc.